Universal Messaging
Transforming How Businesses Communicate
Eddie McDaid, Managing Director
October 10, 2013

©2013 Softwa...
Agenda
•
•
•
•

2 |

Doing Business in Real-Time
Introducing Universal Messaging
Use Cases Overview
Q&A

©2013 Software AG...
Real-Time Business – Big Challenges

Relationships
Are Changing

Revenue Streams
Are Evolving

• More of them & more
varie...
Building and Managing Relationships
Many Stakeholders
Building and Managingwhen and how we communicate
Relationships
Calli...
Breaking Boundaries
Universal Messaging

©2013 Software AG. All rights reserved.
Universal Messaging
High Speed Universal Messaging
• A single end-to-end solution
for the delivery of real time
data
• Acr...
Universal Messaging Delivers

Scalable
Connectivity
• Share data throughout
and beyond the
enterprise via any
application,...
Universal Messaging
Enterprise Clients
.NET

C++

Java

Web Clients
Python

JS Comet

HTML5
Web
Socket

Adobe
Flex

Silver...
Universal Messaging features include:
• Guaranteed message delivery with support for
transactional semantics
• True “Activ...
Benefits of Universal Messaging
Simplicity
• Common APIs for all delivery channels
• One product – multiple use cases
Scal...
Universal Messaging Customers
Customer Successes
•

Global
customer base

•

Market-leading
vendor for
globally
distribute...
Universal Messaging
Scenarios

©2013 Software AG. All rights reserved.
Enhanced Enterprise Integration
• Greater Client Support including mobile:
.NET, C++, Java, Python
• Greater Web & Mobile ...
Real-Time Web & Mobile Business Solutions
• Multi-channel support
• Energy & financial trading
• Real-time financial servi...
Internet of Things
• Connected devices sending and
receiving continually / intermittently
• Condition based asset monitori...
Low Latency Platforms
• Business Solutions
• Price Distribution in Capital Markets
• Algorithmic Trading
• Exchange Platfo...
Big Data Solutions
• Big fast data transit
• Transport to and from network edge
• Business Solutions:
• In-memory analytic...
Universal Messaging: Transforming How Businesses Communicate
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Universal Messaging: Transforming How Businesses Communicate

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Innovation World 2013 presentation.
The value of data depends on its speed. Universal Messaging ensures all devices communicate instantaneously, delivering information and insight in real-time. Hear about the history of Universal Messaging firsts and how it has supported the demanding capital markets segment.

Speaker:
Eddie McDaid
MD - Universal Messaging, Terracotta

Published in: Technology, Business
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Universal Messaging: Transforming How Businesses Communicate

  1. 1. Universal Messaging Transforming How Businesses Communicate Eddie McDaid, Managing Director October 10, 2013 ©2013 Software AG. All rights reserved.
  2. 2. Agenda • • • • 2 | Doing Business in Real-Time Introducing Universal Messaging Use Cases Overview Q&A ©2013 Software AG. All rights reserved. For internal use only
  3. 3. Real-Time Business – Big Challenges Relationships Are Changing Revenue Streams Are Evolving • More of them & more varied in nature • Opening up new business opportunities • High expectations – everything, everywhere • New commercial models for existing business • Real-time communications - a key enabler • Rate and scale of change unprecedented 3 | ©2013 Software AG. All rights reserved. For internal use only First Mover is Best Mover • Agility is key • Early adopters grab market share • Wide coverage a must for market leaders
  4. 4. Building and Managing Relationships Many Stakeholders Building and Managingwhen and how we communicate Relationships Calling the shots – Delivery Channels Many Technology Stacks Many Communication Styles Ever Changing Landscape 4 | ©2013 Software AG. All rights reserved. For internal use only
  5. 5. Breaking Boundaries Universal Messaging ©2013 Software AG. All rights reserved.
  6. 6. Universal Messaging High Speed Universal Messaging • A single end-to-end solution for the delivery of real time data • Across multiple applications: enterprise, Web & mobile • Over many languages and platforms Enterprise 6 | ©2013 Software AG. All rights reserved. For internal use only Web Mobile
  7. 7. Universal Messaging Delivers Scalable Connectivity • Share data throughout and beyond the enterprise via any application, platform or device • Easily scale this widespread connectivity as new delivery channels demand additional devices, protocols or users 7 | ©2013 Software AG. All rights reserved. For internal use only Real-time Communication • High performance, realtime communications streaming across Enterprise, Web and Mobile applications and devices Simplicity • A single product delivers the features of multiple competing solutions, reducing complexity, cost and the time it takes to act on critical information
  8. 8. Universal Messaging Enterprise Clients .NET C++ Java Web Clients Python JS Comet HTML5 Web Socket Adobe Flex Silverlight Mobile Clients Java iOS Android Windows Phone 7 Messaging / Transport Options Messaging APIs Universal Messaging, JMS Wire Protocols Universal Messaging Sockets (+SSL) or HTTP/S, HTML5 WebSocket & Comet, MQTT, … Universal Messaging High Throughput | Low Latency | Secure | Reliable 8 | ©2013 Software AG. All rights reserved. For internal use only Transport Protocols Unicast, Multicast, IPC (SHM)
  9. 9. Universal Messaging features include: • Guaranteed message delivery with support for transactional semantics • True “Active/Active” clustering • Dynamic data routing over all network topologies • Persistence: both messages and client connection state • Support for message priority, conflation and throttling • Support for delta delivery and distributed “last value” event caches 9 | ©2013 Software AG. All rights reserved. For internal use only
  10. 10. Benefits of Universal Messaging Simplicity • Common APIs for all delivery channels • One product – multiple use cases Scalability and Performance • No bridging between components • Data travelling over fewer hops Flexibility and Future Proofing • Support for all your delivery channels • Ready for new delivery channels before your competitors Value • Fewer vendors, less cost – hardware, software, operational savings 10 | ©2013 Software AG. All rights reserved. For internal use only
  11. 11. Universal Messaging Customers Customer Successes • Global customer base • Market-leading vendor for globally distributed e-commerce platforms • Global Customer Base With use cases in all major verticals 11 | ©2013 Software AG. All rights reserved. For internal use only
  12. 12. Universal Messaging Scenarios ©2013 Software AG. All rights reserved.
  13. 13. Enhanced Enterprise Integration • Greater Client Support including mobile: .NET, C++, Java, Python • Greater Web & Mobile Support: JS Connect, HTML5 Web Sockets, Adobe Flex, Silverlight, Java, iOS, Android • Greater Performance: 8x Broker for JMS, Plus additional low latency options • Active/Active Clustering • Greater Protocol Support: Unicast, Multicast, IPC, JMS, MQTT, HTML5 13 | ©2013 Software AG. All rights reserved. For internal use only
  14. 14. Real-Time Web & Mobile Business Solutions • Multi-channel support • Energy & financial trading • Real-time financial services • Online betting / gambling • Online auction sites • Multi player mobile games • Multi-homed applications – desktop, mobile application syncing 14 | ©2013 Software AG. All rights reserved. For internal use only
  15. 15. Internet of Things • Connected devices sending and receiving continually / intermittently • Condition based asset monitoring • Business Solutions • Energy, mining, telecommunications, manufacturing, water, upstream oil & gas, logistics/ rail, fleet management • Real time network monitoring • Support for massive number of connecting devices • MQTT standard growing in popularity 15 | ©2013 Software AG. All rights reserved. For internal use only Message Queue Telemetry Transport MQTT is an open message protocol that enables the transfer of telemetry style data in the form of messages from pervasive devices, along high latency or constrained networks, to Universal Messaging. Pervasive devices may range from sensors and actuators, to mobile phones, embedded systems on vehicles, or laptops and full scale computers.
  16. 16. Low Latency Platforms • Business Solutions • Price Distribution in Capital Markets • Algorithmic Trading • Exchange Platforms — Financial — Gaming • Hedge funds — Trading — Distribution 16 | ©2013 Software AG. All rights reserved. For internal use only
  17. 17. Big Data Solutions • Big fast data transit • Transport to and from network edge • Business Solutions: • In-memory analytics of real-time big data • Analyzing data in flight • Risk assessment, Price Aggregation, Logistics • Actionable Customer Intelligence — Retail POS solutions — Loyalty programs – hotel, airlines • Real time Operations Monitoring • Fraud Detection 17 | ©2013 Software AG. All rights reserved. For internal use only

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