Email Spam vs. Email Marketing


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Email Spam vs. Email Marketing

  1. 1. We have talked before about the importance of email marketing and have provided some statistics about its affect on business. If you want to read it, you can visit this link “Email Marketing”. In this issue of Softex weekly newsletter, we provide you with some guidelines on how to deliver your email marketing campaign safe and sound to your customers; and keep it out of the junk box. Here are some steps to avid you email campaigns to get spammed: 1.Do not use Emails from lists you purchased from unknown source or found free on the internet. It is recommended that you work on extracting emails from business cards, Directories, guides and then use them in your communication.
  2. 2. 2.Spam filters at most email providers look to see how many messages you're sending at a time. If you're sending to a large list, even if you have a fast and efficient email sending server, have the server "drip" the messages out slowly. 3.You do not have to send to all the emails you have at once. You can break to categorized email lists. In this way, you are avoiding the spam filter, but it also makes it send to your marketing campaigns to the targeted customer. 4.Provide an easy and efficient way for those who want to unsubscribe themselves from your email lists, in order not to derive your receivers to mark you as junk. 5.Send a test message to each of the big email providers (Hotmail, Yahoo, Gmail, AOL and one generic office address that is viewed in an Outlook client). You might also like to check your Email Spam Score. you can try Softex Free Spam Checker .
  3. 3. Avoid These Common Mistakes: - Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" - Going crazy with exclamation points!!!!!! - USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject) - Coloring their fonts bright red, or green - Creating an email that's nothing but one big image, with little or no text (since spam filters can't read images, they assume you're a spammer that's trying to trick 'em) - Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval) - Sending a test to multiple recipients within the same company (that company's email firewall can only assume it's a spam attack)
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