All About Online Marketing


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All About Online Marketing

  1. 1. Online Marketing
  2. 2. E-marketing, also known as online marketing and digital marketing, refers to the use of marketing principles via electronic media including internet and digital devices such as smart phones and I Pad. It also ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Consequently, E-marketing embraces direct marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. You will be amazed with how e-marketing become important for business: •20% of the world population is online. •Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30. •64% of Smartphone owners are using their mobile devices to shop online. •By 2016, more than half of the dollars spent in US retail will be influenced by the web.
  3. 3. Online marketing is all about offering value to your audiences and encourage them to share content to help your online visibility. So, why not discover this treasure and use it in favor of your business. Through the coming articles of Softex Newsletter, different trends of online marketing will be introduced to you. First, Email marketing is to deliver your marketing campaign to your customer through email. It is an easy and not expensive way to build a strong relationship with your customer and acquiring new prospects. Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.Here are some more facts about the influence of email marketing on business:
  4. 4. - Over 107 trillion emails sent in a year,15,000 emails for every person on the planet! - Investments in email marketing campaigns are estimated to grow from $1.3B in 2012 to $2B by 2014. - 42% consumers said that they preferred receiving promotional emails from companies. - It is a mind blowing fact to know that one email is sent every 0.00000035 seconds. - Mobile email usage is growing. 27% of all emails were opened on mobile devices during 2011. - Nearly 60% of B2B marketers believe email is the best and the most effective tool to generate revenue
  5. 5. Online Video Marketing is concerned with creating videos which demonstrate information about your business and guiding them to a product or service. Since creating YouTube, online video is increasingly becoming more popular among internet users and companies are seeing it as an effective method of attracting customers. Its importance as online marketing trend has grown in these few year, as shown in these facts: Approximately 1.2 billion videos are streamed from YouTube daily. YouTube is the second search engine in the world, surpassing Yahoo!
  6. 6. 60% of all web traffic comes from online videos. 68% of the Top 50 Internet Retailers display videos on their websites. Research shows that YouTube usage among marketers increased in 2011 by 47% when compared to 2010. People who view video on websites are 64% more likely to buy.
  7. 7. Search Engine Optimization (SEO), an essential Online Marketing tactic for your business, is all about enhancing your visibility through search engine. In other words, using this strategy will make your website appear in the top search results. There are few simple steps to start with: 1. Optimize the title tag of the website pages. The title tag is the first thing people see in search result page of any search results. It is preferred to be: a. Write no more than 70 characters in the title; to make the whole title appear. b. Place the most relevant keyword at the front of the title. c. Make it attractive to motivate users to click on it * Caution: avoid stuffing your page of keywords and repeating them over and over. You have to know that it does not work in favor of the ranking.
  8. 8. 2. Optimize website photos. When you upload photos , make sure of two things: a. The file name of the uploaded images contains relevant keywords b. Write a short description on each of them. 3. Get your website indexed. This is to push up the ranking of your website by submitting into leading search engines such as Google, Yahoo and Bing. To index your website, you can submit your website: -Google: -Yahoo: -Bing:
  9. 9. Since creating YouTube, online video marketing is increasingly becoming popular among internet users. In Softex Software House, we have use this new marketing approach “Animated Promotional Video”, in presenting our products and services. We have realized that animation or cartoon is really appealing to viewers as they associate it with childish, non-business, and more importantly non-sales related matters. This issue is dedicated to show you how this new approach worth trying for marketing your Business. As usual, we have to begin with facts of Video marketing impact on business: - Approximately 1.2 billion videos are streamed from YouTube daily. - By 2013, 90% of internet traffic will be online video
  10. 10. -- By 2013, 90% of internet traffic will be online video - 68% of the Top 50 Internet Retailers display videos on their websites . - People who view video on websites are 64% more likely to buy. - It reduces the time it takes a viewer to reach a buying decision by 70%. In ONE minute, you can see how this marketing approach works like MAGIC by watching this Video " Animated Promotional Video" To know more about How to Apply this revolutionary step on your Business, we would like you to visit our Softex Website. We will be delighted if you watch our Animated Promotional Video through Softex YouTube Channel
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