E-marketing, also known as online marketing and
digital marketing, refers to the use of marketing
principles via electronic media including internet and
digital devices such as smart phones and I Pad. It
also ties together the creative and technical aspects
of the Internet, including design, development,
advertising and sales.
Consequently, E-marketing embraces direct
marketing and indirect marketing elements and uses
a range of technologies to help connect businesses
to their customers.
You will be amazed with how e-marketing become
important for business:
•20% of the world population is online.
•Email is bringing in $40.56 for every dollar spent on
it in 2011, compared to catalogs' ROI of $7.30.
•64% of Smartphone owners are using their mobile
devices to shop online.
•By 2016, more than half of the dollars spent in US
retail will be influenced by the web.
Online marketing is all about offering value to your
audiences and encourage them to share content to
help your online visibility. So, why not discover this
treasure and use it in favor of your business.
Through the coming articles of Softex Newsletter,
different trends of online marketing will be introduced
First, Email marketing
is to deliver your marketing campaign
to your customer through email.
It is an easy and not expensive way to
build a strong relationship with your
customer and acquiring new prospects.
Researchers estimate that United States firms alone
spent US $1.51 billion on email marketing in 2011 and will
grow to $2.468 billion by 2016.Here are some more facts
about the influence of email marketing on business:
- Over 107 trillion emails sent
in a year,15,000 emails
for every person on the
- Investments in email marketing campaigns are
estimated to grow from $1.3B in 2012 to $2B by
- 42% consumers said that they preferred receiving
promotional emails from companies.
- It is a mind blowing fact to know that one email is
sent every 0.00000035 seconds.
- Mobile email usage is growing. 27% of all emails
were opened on mobile devices during 2011.
- Nearly 60% of B2B marketers believe email is the
best and the most effective tool to generate revenue
Online Video Marketing is concerned with creating
videos which demonstrate information about your
business and guiding them to a product or service.
Since creating YouTube, online video is increasingly
becoming more popular among internet users and
companies are seeing it as an effective method of
Its importance as online
marketing trend has grown
in these few year, as shown
in these facts:
Approximately 1.2 billion videos are streamed from
YouTube is the second search engine in the world,
60% of all web traffic comes
from online videos.
68% of the Top 50 Internet
Retailers display videos on their
Research shows that YouTube usage among marketers
increased in 2011 by 47% when compared to 2010.
People who view video on websites are 64% more likely
Search Engine Optimization (SEO), an essential
Online Marketing tactic for your business, is all about
enhancing your visibility through search engine. In
other words, using this strategy will make your
website appear in the top search results.
There are few simple steps
to start with:
1. Optimize the title tag of the
website pages. The title tag is
the first thing people see in
search result page of any search results. It is preferred to
a. Write no more than 70 characters in the title; to make
the whole title appear.
b. Place the most relevant keyword at the front of the
c. Make it attractive to motivate users to click on it
* Caution: avoid stuffing your page of keywords and
repeating them over and over. You have to know that it
does not work in favor of the ranking.
2. Optimize website photos.
When you upload photos ,
make sure of two things:
a. The file name of the
uploaded images contains
b. Write a short description on each of them.
3. Get your website indexed. This is to push up the
ranking of your website by submitting into leading search
engines such as Google, Yahoo and Bing. To index your
website, you can submit your website:
Since creating YouTube, online video marketing is
increasingly becoming popular among internet users.
In Softex Software House, we have use this new
marketing approach “Animated Promotional Video”,
in presenting our products and services.
We have realized that
animation or cartoon is really
appealing to viewers as they
associate it with childish,
non-business, and more
importantly non-sales related
matters. This issue is dedicated to show you how this
new approach worth trying for marketing your
As usual, we have to begin with facts of Video
marketing impact on business:
- Approximately 1.2 billion videos are streamed from
- By 2013, 90% of internet traffic will be online video
-- By 2013, 90% of internet traffic will be online video
- 68% of the Top 50 Internet Retailers display videos
on their websites
- People who view video on websites are 64% more
likely to buy.
- It reduces the time it takes a viewer to reach a
buying decision by 70%.
In ONE minute, you can
see how this marketing
approach works like
MAGIC by watching this
Video " Animated
To know more about How to Apply this revolutionary
step on your Business, we would like you to visit
our Softex Website. We will be delighted if you
watch our Animated Promotional Video
through Softex YouTube Channel
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