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4K TV – Gimmick or
Lasting Innovation?
10/01/2014 – Confidential an SoftAtHome propriety2
4K Buzz at FIFA World Cup 2014
10/01/2014 – Confidential an SoftAtHome propriety3
Smart TV sets & display quality
10/01/2014 – Confidential an SoftAtHome propriety4
Is the TV Dongle a threat?
The dongle can deliver all the web connectiv...
10/01/2014 – Confidential an SoftAtHome propriety5
The future of television is not just about higher resolution, but highe...
10/01/2014 – Confidential an SoftAtHome propriety6
The importance of a frame rate
For 4K we must reduce the time interval ...
10/01/2014 – Confidential an SoftAtHome propriety7
The importance of the viewing
distance
10/01/2014 – Confidential an SoftAtHome propriety8
Users appreciate 4K resolution mainly on big screens, 40/50-inches or m...
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4K TV - Gimmick or Lasting Innovation

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This presentation complements a blog post written by SoftAtHome CTO on 4K TV and what ingredients are needed in order for 4K TV to become a lasting innovation than just a gimmick.

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4K TV - Gimmick or Lasting Innovation

  1. 1. 4K TV – Gimmick or Lasting Innovation?
  2. 2. 10/01/2014 – Confidential an SoftAtHome propriety2 4K Buzz at FIFA World Cup 2014
  3. 3. 10/01/2014 – Confidential an SoftAtHome propriety3 Smart TV sets & display quality
  4. 4. 10/01/2014 – Confidential an SoftAtHome propriety4 Is the TV Dongle a threat? The dongle can deliver all the web connectivity and personalization that the smart TV can, but more cheaply, with simpler upgrading and the portability enabling users’ services to follow them wherever they are
  5. 5. 10/01/2014 – Confidential an SoftAtHome propriety5 The future of television is not just about higher resolution, but higher quality in all dimensions Immersive TV
  6. 6. 10/01/2014 – Confidential an SoftAtHome propriety6 The importance of a frame rate For 4K we must reduce the time interval between frames in order to deliver realistic moving images that do justice to the higher resolution. We therefore need a higher frame rate.
  7. 7. 10/01/2014 – Confidential an SoftAtHome propriety7 The importance of the viewing distance
  8. 8. 10/01/2014 – Confidential an SoftAtHome propriety8 Users appreciate 4K resolution mainly on big screens, 40/50-inches or more Manufacturers are aware that increased frame rate as well as better colors and higher contrast dynamics are all needed True 4K will also prove a key differentiator not just for manufacturers, but also operators and broadcasters 4K is even better when powered by SoftAtHome  Is 4K here to stay?

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