Joe Baskerville
Cogapp
@Joe_Baskerville
Allegra Burnette
The Museum of Modern Art
@allegraburnette
Keeli Shaw
Local Projec...
Questions
How do we connect in-museum and online experiences?
Alternate methods of engagement: what are the opportunities ...
Third Spaces Definition
How do we connect in-museum and online experiences?
Alternative methods of engagement:
what are the opportunities and
pitfalls?
Can museum mobile offerings
meet visitors’ mobile expectations?
How do you bring the attention back to the physical space?
Redirect consciousness to the artwork & the surrounding environ...
Joe Baskerville
Head of New Technology
Cogapp
joeb@cogapp.com
@Joe_Baskerville
Allegra Burnette
Creative Director, Digital...
Third Spaces- Are Apps Becoming Virtual Orientation?/M+W2014/Antenna Lab
Third Spaces- Are Apps Becoming Virtual Orientation?/M+W2014/Antenna Lab
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Third Spaces- Are Apps Becoming Virtual Orientation?/M+W2014/Antenna Lab

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Sofie Andersen, Antenna International, USA , Allegra Burnette, The Museum of Modern Art, USA, Koven Smith, Kinetic Museums Consulting, USA, Tim Svenonius, SFMOMA, USA, Keeli Shaw, Local Projects, United States, Alice Walker, Antenna International, USA, Joe Baskerville, Cogapp, UK

Digital experiences - in particular apps – are increasingly occupying a new realm, a 'third space', between the visitors and the museum. Are they also migrating and embracing the role of traditional ‘orientation spaces’ – entrance foyers, centers and entryways and becoming the ‘virtual’ interface for the visitor? If so, what are the challenges when smartphone use in museums isn’t yet as ubiquitous as the wider community? This panel discussion will look at how museums can capitalize on the opportunity to truly inspire new museum experiences, help visitors to co-author their experiences, and consider the challenges with this approach.

Speakers from MOMA, SFMOMA, CogApp and Antenna International will review strategies and challenges for experience design in this separate space from recent projects both physical and virtual; considering how cultural institutions or historic homes can engage visitors through 'orientation' experiences; how and when should museum visitors decide on story hierarchies; what kinds of content translates well into Third Space experiences; and ultimately how visitors can best navigate and co–author this encounter with the museum before, during and after a visit.

‘Third space’ case studies will include in-gallery and offsite experiences; Cleveland’s Gallery One, Art Lens iPad and recently launched iPhone app as a newly connected digital eco-system for museum-wide experience navigation; MOMA’s newly launched iPhone and Android Apps, SFMOMA’s experiences with digital engagement, as well as drawing on statistical analysis across a range of projects from both the museum and commercial sectors from media design firm Local Projects.

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Third Spaces- Are Apps Becoming Virtual Orientation?/M+W2014/Antenna Lab

  1. 1. Joe Baskerville Cogapp @Joe_Baskerville Allegra Burnette The Museum of Modern Art @allegraburnette Keeli Shaw Local Projects @keelishaw Koven Smith Kinetic Museums Consulting @5easypieces Tim Svenonius SFMOMA @TimSven Alice Walker Antenna International @alicedowwalker
  2. 2. Questions How do we connect in-museum and online experiences? Alternate methods of engagement: what are the opportunities and pitfalls? Can museum mobile offerings meet visitors’ mobile expectations? How else might we use mobile devices to interpret spaces and objects without information? How do you bring the attention back to the physical space?
  3. 3. Third Spaces Definition
  4. 4. How do we connect in-museum and online experiences?
  5. 5. Alternative methods of engagement: what are the opportunities and pitfalls?
  6. 6. Can museum mobile offerings meet visitors’ mobile expectations?
  7. 7. How do you bring the attention back to the physical space? Redirect consciousness to the artwork & the surrounding environment. Make it physical, involve the body. A blend of physical + virtual. CMA ArtLens & The Tech Museum of Innovation.
  8. 8. Joe Baskerville Head of New Technology Cogapp joeb@cogapp.com @Joe_Baskerville Allegra Burnette Creative Director, Digital Media The Museum of Modern Art allegra_burnette@moma.org @allegraburnette Keeli Shaw Interactive Project Director Local Projects keeli@localprojects.net @keelishaw Koven Smith Principal Kinetic Museums Consulting koven@kineticmuseums.com @5easypieces Tim Svenonius Interpretive Media Producer SFMOMA tsvenonius@sfmoma.org @TimSven Alice Walker Digital Media Director, Americas Antenna International awalker@antennainternational.com @alicedowwalker THANK YOU!

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