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Natriance, simply essential, inspired by Nature™” Body Care & Face Care

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Natriance, simply essential, inspired by Nature™” Body Care & Face Care

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A line designed to answer consumer needs:
Need of natural and simple ingredients for essential skin benefits.
Need of biofunctionals addressing body care & face care.
Gentle bioefficacy respecting the genuine nature of the skin.
Easy to understand, easy to use and easy to formulate.
Simple line with proven end benefit on consumers.

A line designed to answer consumer needs:
Need of natural and simple ingredients for essential skin benefits.
Need of biofunctionals addressing body care & face care.
Gentle bioefficacy respecting the genuine nature of the skin.
Easy to understand, easy to use and easy to formulate.
Simple line with proven end benefit on consumers.

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Natriance, simply essential, inspired by Nature™” Body Care & Face Care

  1. 1. With good chemistry great things happen.™ Natriance™ extracts Simply Essential, Inspired by Nature™ Body Care and Face Care Simply essential, inspired by Nature™
  2. 2. Natriance Brightener Extract To brighten and illuminate the skin End Benefit Natriance Brightener extract helps skin reveal its own radiance, create a natural glow and sublimate skin tone for a brighter and more luminous appearance. Bioefficacy Tests • Ex vivo test – melanin staining Melanin staining quantification suggests better efficacy with Natriance Brightener extract at 1% than results obtained with benchmark products. • Clinical efficacy (21 volunteers) Decrease of melanin index and increase of Luminance (L*) in 28 days Applications • Body and face care • Hand care • Anti-aging creams • Brightening/whitening formulations • Day and night formulations Skin Types For all types of skin that need to brighten, be more radiant and more luminous INCI Name Water (Aqua) (and) Glycerin (and) HydrolyzedYeast Protein Use Level 1% to 3% (0.3% recommended use level for USA1 ) 1) Efficacy above kojic acid at 1% is considered as whitening activity in the USA and therefore falling under the requirement of an OTC drug (kojic acid CIR). See recommended use level for cosmetic application in the USA (21CFR310). Natriance Brightener extract at 0.3% demonstrates efficacy below kojic acid at 1% (Fontana-Masson results on ex vivo skin not shown here). Natriance Wrinkle-less Extract To erase signs of time and keep wrinkles away End Benefit Natriance Wrinkle-less extract helps skin reduce one of the most visible signs of aging – wrinkles. Skin may appear smoother, refreshed and firmer. Bioefficacy Tests • Ex vivo test – collagen Maintenance of collagen after UV stress • Clinical efficacy (8 volunteers) Appearance of wrinkles improved (number of wrinkles, length, depth, average length) Applications • Body and face care • Day and night creams • Anti-aging products • For men and women Skin Types From young skin with first expression lines to mature skin with deeper wrinkles INCI Name Water (Aqua) (and) Glycerin (and) Hydrolyzed Corn Protein Use Level 1% to 2% Essential and Clinically Proven Ingredients for Body Care and Face Care In a market dominated by complex skin care solutions, Ashland Specialty Ingredients provides the first line of natural, simple ingredients offering clinically proven skin benefits to address essential consumer needs. Natriance extracts provide gentle bioefficacy respecting the genuine nature of the skin. Easy to understand and easy to use, this line of ingredients, which is inspired by nature, is simply essential for truly efficacious body care and face care formulations. “Nature is simply beautiful and Natriance extracts bring it to your skin.”
  3. 3. Natriance Self-hydrate Extract To teach skin self-moisturization End Benefit Natriance Self-hydrate extract helps educate skin to draw water from the inside. By enhancing essential water molecules, hydrasources are restored resulting in skin that is visibly more quenched. Bioefficacy Tests • Ex vivo test – hyaluronic acid and other GAGs Enhancement of GAGs staining • Clinical efficacy (12 volunteers) Skin moisture increased after 8 days Applications • Body and face care • Day and night creams • Moisturizing products • For men and women Skin Types For all types of thirsty and dry skin that need to be naturally hydrated INCI Name Water (Aqua) (and) Propanediol (and) Pea (Pisum sativum) Extract Use Level 1% to 2% Natriance Solar Defense Extract To adapt skin to preserve sun defense capital and beauty End Benefit Natriance Solar Defense extract helps preserve the skin’s innate self-defense against solar radiations. It helps skin be better adapted to solar aggressions and limit damage preserving skin’s healthy appearance and beauty. Bioefficacy Tests • In vitro test – SOD Limit SOD decrease when skin is affected by UV • Ex vivo test – sunburn cells Fewer sunburn cells after UV stress • Clinical efficacy (12 volunteers) Water loss (TEWL) induced by solar stress is limited Applications • Body and face care • Day and protective products • Sun care products • Formulations against premature aging and photo-aging Skin Types For all types of skin that need to improve the natural self-defenses against the sun’s agressions INCI Name Water (Aqua) (and) Propanediol (and) Hydrolyzed Soy Protein Use Level 1% to 2% Natriance Renovate Extract To help skin gently transform its surface and reduce flaws End Benefit Natriance Renovate extract helps skin renovate its surface and transform the texture into a visibly renewed skin with less squames and flaws. With a gentle, natural renewal from the inside, the skin surface is re-texturized. Bioefficacy Tests • Ex vivo test – filaggrin Enhancement of filaggrin staining • Clinical efficacy (8 volunteers) Fewer squames and flaws quantified by D’Squames analyzer after 10 days Applications • Body and face care • Flawless effect creams • Skin perfecter products • For men and women Skin Types For all types of skin that need to improve skin surface quality, reduce squames and attenuate flaws INCI Name Water (Aqua) (and) Glycerin (and) Hydrolyzed Linseed Extract Use Level 2%
  4. 4. ® Registeredtrademark,Ashlandoritssubsidiaries,registeredinvariouscountries ™ Trademark,Ashlandoritssubsidiaries,registeredinvariouscountries * Trademarkownedbyathirdparty © 2012,Ashland PC-11531 All statements, information and data presented herein are believed to be accurate and reliable, but are not to be taken as a guarantee, an express warranty, or an implied warranty of merchantability or fitness for a particular purpose, or representation, express or implied, for which Ashland Inc. and its subsidiaries assume legal responsibility. Global Headquarters Ashland Inc. 50 East RiverCenter Blvd. Covington, KY 41012 USA Tel: +1 859 815 3333 Ashland Specialty Ingredients 8145 Blazer Drive Wilmington, DE 19808 USA Tel: +1 877 546 2782 Regional Sales Offices North America Wayne, NJ USA Tel: +1 800 505 8984 Fax: +1 973 628 3999 Latin America Sao Paulo, Brazil Tel: +55 11 3649 0455 +55 11 3649 0468 Europe Cologne, Germany Tel: +49 (0) 2236 9649 264 +49 (0) 2236 9649 266 Fax: +49 (0) 2236 9649 295 Asia Pacific Singapore Tel: +656 223 3778 Fax: +656 226 0853 Shanghai, P.R. China Tel: +86 21 6090 6688 Fax: +86 21 6090 6698 Middle East and Africa Dubai, U.A.E. Tel: +971 47 017 131 personalcare@ashland.com ashland.com

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