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Analisi Rai Gulp

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analisi del canale Rai Gulp

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Analisi Rai Gulp

  1. 1. Sofia Dissegna Rai Gulp è un canale televisivo appartenente gruppo RAI, dedicato principalmente a bambini e ragazzi di giovane età. Il canale è visibile in tutte le zone coperte da RAI Mux 3, multiplex appartenente alla società Ray Way (assieme al quale sono associati Rai Movie, Rai Premium e Rai YoYo). Il canale è gestito dalla struttura Rai Ragazzi che oltre a ciò è anche produttrice di cartoni animati e programmi per bambini per lo stesso canale , Rai 2 e Rai YoYo (come ad esempio Pausa Posta, Social King Replay e GT Ragazzi).
  2. 2. CENNI STORICI Il canale nasce il 1° giugno 2007 sulle frequenze di Rai Doc e della gemella Rai Futura. Inizialmente la sua programmazione finiva alle ore 23:00, lasciando in onda un filmato che ne dichiarava la ripresa il giorno successivo. Associato dal 27 ottobre 2008 al 17 maggio 2010 a Rai Gulp +1; canale televisivo con programmazione identica, ma ritardata di un’ ’ ora rispetto a Rai Gulp. In seguito alla chiusura del canale RaiSat Smash Girls, Rai Gulp ingloba nel suo palinsesto per un periodo di tempo alcuni dei suoi programmi. Dal 27 aprile 2010 il canale inizia ad essere seguita da Rai Ragazzi. Dall’’autunno 2010 il canale cambia leggermente, si imposta come target fisso la fascia dai 6 ai 10 anni, provando ad inglobare però anche quella dagli 8 ai 14; a confermare ciò vi è la Sipra (concessionaria per la pubblicità sulla RAI) e la maggior cura della grafica dei promo e dei bumper, considerata molto più matura.
  3. 3. TARGET Il canale copre due tipi di target diversi: la fascia d’’ età compresa fra i 6 e i 10 anni e quella più recente dagli 8 ai 14, incentrato soprattutto su un pubblico femminile. L’audience di questo canale è soprattutto composto da ragazze giovani, con interessi musicali, sportivi e in parte culturali. Ben inserite nel contesto sociale giovanile, amanti di valori quali amicizia, socialità, interattività e appartenenza ad un gruppo. Il canale pur possedendo una buona lista di programmi maschili, essi sono inseriti sporadicamente durante la giornata; ciò porta all’esclusione o alla minima presenza (soprattutto nella fascia tra i 6 e i 10 anni) di un’audience maschile.
  4. 4. CONTENUTI DEL PALINSESTO I programmi sono sensibilmente divisi per le due fasce di età coperte, si passa da estremi come Mia and Me, a serie animate come Martin Mystere. Il canale non sembra nella sua presentazione avere una specifica orientazione di genere; la maggior parte delle trasmissioni è neutra (circa 34 programmi) i programmi maschili sono leggermente inferiori a quelli femminili (17 contro 29), ma nella sua trasmissione abbiamo la prevalenza assoluta dei programmi femminili , tanto da poterlo definire appunto come canale femminile. Il contenuto è spesso non diseducativo o comunque di un certo spessore (Alpha e Omega , Geronimo Stilton, Avatar, Asterix e Obelix ecc..) , vi sono poche animazioni giapponesi, la produzione varia infatti dall’’ autoproduzione, case francesi come Marathon Production, produzioni italo-francesi (La Compagnia dei Celestini), produzioni italiane, a produzioni argentine incentrate su telenovela (per esempio Violetta o El Refugio).
  5. 5. ESEMPIO DI PALINSESTO 06:05 - Winx Club (IV) 06:30 - Le straordinarie avventure di Jules Verne 07:30 - Winx Club (III) 09:20 - Digimon Fusion Battles (VI) 10:15 - Ulisse. Il mio nome e' Nessuno 11:10 - La principessa Sissi (cartoni) 12:05 - Geronimo Stilton 12:30 - Winx Club (IV) 13:45 - TV ribelle 2013/2014 14:15 - Grachi (III) 15:00 - Rebelde Way (IV) 15:50 - Geronimo Stilton 2 16:20 - Geronimo Stilton 16:45 - Tiggi Gulp 17:00 - Le straordinarie avventure di Jules Verne 17:30 - Winx Club (V) 18:20 - Gulp Girl 2013/2014 18:45 - Grachi (III) 19:30 - Violetta (soap 2012) 20:20 - The Aquabats 20:50 - Winx Club (IV) 22:30 - Le straordinarie avventure di Jules Verne 23:25 - Geronimo Stilton 23:50 - Gulp Girl 2013/2014 00:20 - Le straordinarie avventure di Jules Verne 01:15 - Winx Club (III) 02:55 - Digimon Fusion Battles (VI) 03:50 - Ulisse. Il mio nome e' Nessuno 04:45 - La principessa Sissi (cartoni) 05:40 - Geronimo Stilton
  6. 6. LOGICA DEL PALINSESTO Il palinsesto si divide in 29 spazi totali caratterizzati da programmi spesso uguali o della stessa serie. I grafici sottostanti ne analizzano nello specifico la percentuale..
  7. 7. Il palinsesto è strutturato in modo di avere il minor costo possibile; pur puntando sulla qualità dei programmi offerti, viene infatti sacrificata la varietà e la quantità. Troviamo spesso più puntate di una stessa serie, magari più serie di uno stesso cartone (possiamo notarlo con Winx Club) ripetute più volte al giorno, ogni giorno. Sono presenti inoltre moltissime repliche (ottenute scalando di un giorno la programmazione). CONFRONTO FRA PALINSESTI RAI GULP BOING Evidenziati in rosso = programmi non ripetuti durante la giornata Rai Gulp a differenza di Boing ha una scarsa varietà di programmi
  8. 8. Il palinsesto rimane fortemente tematico, segmentato per target, secondo la logica : « cartone di fascia un po’ più alta – cartone di fascia più bassa – telefilm di fascia alta» (le fasce sono riferite all’età del target). Pur seguendo uno schema ben definito, la logica di traino del palinsesto non è molto efficace; esso propone infatti per lunghi periodi (da 30 minuti all’ora di cartoni) programmi prima rivolti ad un determinato target di età, passando poi a quello opposto, mantenendo lo stesso tempi molto estesi.
  9. 9. COMPETITOR E CONFRONTO FRA I CANALI Un canale che potrebbe entrare in competizione con Rai Gulp è Boing; esso presenta infatti alcuni programmi che coprono la stessa fascia di età del canale Rai, anche se più vasto e quasi più incentrato sul maschile (schema «logica palinsesto»). La competizione quindi potrebbe essere maggiore su una fascia di età più alta con cartoni quali Zig e Sharko, Wakfu, Lo straordinario mondo di Gumble ecc. La mancanza di telenovela argentine e programmi strettamente femminili porta però al primo posto Rai Gulp in quanto a gestione della fascia femminile tra gli 11 e i 15 anni.
  10. 10. Una differenza sostanziale fra i due canali potrebbe essere però la maggior scelta offerta da Boing rispetto a Rai Gulp; in esso infatti la programmazione è varia e poco ripetitiva (poche repliche del mattino nel pomeriggio), si passa da un target dai 6 ai 12 anni, specialmente la mattina dove abbiamo il culmine con The Looney Tunes Show, ad un target di adolescenti incentrato maggiormente nel tardo pomeriggio/sera. Una sostanziale diversità di palinsesto con Rai Gulp che non sembra avere divisioni di questo genere e dove si può notare solo un alternarsi di serie animate, separate dalle telenovela presenti nelle ore dei pasti. Tra i due canali è rara la politica di competitive programming , molto forte è invece la counter programming, dove dalla parte Rai vi è lo sforzo di proporre un’alternativa più educativa e mirata, al puro intrattenimento offerto da Boing.

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