In this presentation we'll discuss (sales)funnels. First off, what is a funnel, and how does the model work? Secondly, how can conversion (sales) be improved? By doing this we'll highlighting some of best practices from the user experience field (from covering visual design, interaction design to copywriting).
We'll discuss the best practices and examples per 'step' within an archetypical funnel model, namely: 1) product and landing pages, 2) order and payment details, 3) summary and check, and 4) confirmation.
In a more general sense, we'll discuss some interaction principles. Which patterns and conventions are appropriate in what scenario?
We'll also touch upon some of the dark patterns (tricks to exploit the user) that can be found in funnels.
The presentation will end with a check list for UX practitioners concerning copywriting that can be used to both improve the experience and increase sales.
Read the full article on: http://www.sodastudio.nl/kennis-ideeen/copy-en-conversie-lunchpresentatie