So / Cult presentation (English version)

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Humans, Brands, Stories.

Grabbing attention is good. Captivating attention is better.

// Humans love stories //
// Stories need humans //
// Humans use brands //
// Brands need stories //

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So / Cult presentation (English version)

  1. 1. So Cult humans, brands, stories
  2. 2. Making an impression is getting harder every day. So Cult
  3. 3. Competition is intense. So Cult
  4. 4. We are bombarded by over 1,000 ad messages every day. **Results may vary, but you get the idea : its a lot. So Cult
  5. 5. Aspérité :n.f. (a-spé-ri-té)Etat de ce qui est rugueux, inégal.Saillie, partie qui dépasse. Grabbing attention Fig. Laspérité du caractère. Lesaspérités du style, tout ce que le isn’t that complicated.style a de rude dans la forme. (Once you understand basic rules) So Cult
  6. 6.  But how do you keep it? So Cult
  7. 7. Being mesmerizingis more complicated. So Cult
  8. 8. Grabbing attention is good. Captivating attention is better. So Cult
  9. 9. So We know
  10. 10. humans love stories So Cult
  11. 11. humans love stories So Cult
  12. 12. humans love stories So Cult
  13. 13. humans love storiesImage : Robbie Cooper Série «Immersion» - «Jerard Ocitti & Noah Harrowes playing Star Wars Battlefront videogame» So Cult
  14. 14. So We think
  15. 15. Sometimes a message alone is not enough. awesome logo So Cult
  16. 16. It’s important to tella story. So Awesome
  17. 17. message ‟with great power comes great responsibility” So Cult
  18. 18. story So Cult
  19. 19. le messagemessage ‟always follow your dreams” So Cult
  20. 20. storyl’histoire So Cult
  21. 21. le messagemessage ‟Think different.” So Cult
  22. 22. storyl’histoire So Cult
  23. 23. So What ?
  24. 24. You hear a message. So Cult
  25. 25. You listen to a story. So Cult
  26. 26. To tell a story you need an audience. So Cult
  27. 27. Here is where storiesare told. Source : « The Conversation Prism » by Brian Sollis & Jess3 So Cult
  28. 28. Oops. So Cult
  29. 29. Here is where storiesare told. Story So Cult
  30. 30. Here are somestorytelling tools. Source : « Social Media Brandsphere» by Brian Sollis & Jess3 So Cult
  31. 31. Passive audiences become engaged actors. (And that’s good !) passive audience engaged actors (allegory) (allegory) So Cult
  32. 32. Media become brands. So Cult
  33. 33. Brands become media. So Cult
  34. 34. Brands become pop culture. So Cult
  35. 35. Brands become icons. So Cult
  36. 36. A good brand story is a good story.Period. So Cult
  37. 37. So We do
  38. 38. Brandpersona So Cult
  39. 39. Brandpersona Brands don’t just tell stories, they are stories. The best brands are easy to spot :  they are memorables protagonists. So Cult
  40. 40. Brand Content So Cult
  41. 41. Brand Content Good brand content is good content. Period. (The pitch becomes the brand baseline) So Cult
  42. 42. Social storytelling So Cult
  43. 43. Social storytelling In social media, the public  is the media and the brand is what’s said about it. So Cult
  44. 44. TransmediaStorytelling So Cult
  45. 45. TransmediaStorytelling We are multiconnected.  Today, a well-told story is a story that multiplies points of entry. So Cult
  46. 46. So We are
  47. 47. we are humans humans love stories So/Cult is the fusion between Olivier Ravard, idea digger & storyteller and Celina Barahona, multimedia projects director. we are So Cult
  48. 48. One More thing
  49. 49. To tell a good story,you need a compellinghook. So Cult
  50. 50. A hook is an irresistible magnetthat attracts the audienceand draws it into the story. So Cult
  51. 51. So Cult www.socult.net us@socult.net twitter : @so_cult

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