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Activty based research design for User Experience

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Research for User Experience Design

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Activty based research design for User Experience

  1. 1. Nicole Reinhold Research & Innovation Consultant Stoppt das Frage-und- Antwortspiel! Aktivitätsbasiertes Research - Design für UserEXperience
  2. 2. Hallo! Ich bin Nicole über 10 Jahre F&E Daimler, E-Business Philips und Philips Design in den Niederlanden 5 Jahre selbstständig, seit 2 Jahren (wieder) Köln &
  3. 3. . . . aber die Antworten, die man bekommt Das Problem ist nicht das Fragen . . .
  4. 4. “What people say, what people do, and what they say they do are entirely different things” Margaret Mead Amerikanische Anthropologin 1903- 1978
  5. 5. Ob qualitative oder quantitative Antworten auf Fragen sind: - post rationalisiert und meistens ‚verbalisiert‘ Fragebogen Fraunhofer Institut Online Research Community
  6. 6. Aber was ist die Alternative . . . FRAGEN STELLEN I Antworten analysieren AKTIVITÄTEN GESTALTEN I Beobachten & mitmachen
  7. 7. Was ist eine Forschungsaktivität? Frage & Antwort Welche Geräte benutzen Sie, um digitale Inhalte zu gestalten, anzuschauen, zu erstellen und mit anderen zu teilen? Research - Aktivität Bitte machen Sie ein Foto von allen Produkten, die Sie benutzen, um digitale Inhalte anzuschauen, zu erstellen, zu gestalten und mit anderen zu teilen. Philips Design 2007 My digital Life US & India
  8. 8. Schlechte Forschungsaktivität: Foto Kleiderschrank Fotografiere deinen Kleiderschrank!
  9. 9. Gute Forschungsaktivität: ‘OOTD ‘Outfit of the day Mach ein Foto von den Kleidungsstücken, die du heute trägst! Fotographiere an dir herunter oder lege die Kleidungstücke zusammen.
  10. 10. Aktivtäten sind gar nicht so neu . . . + Usability Test + Behavioral Economics + Ethnographical Research + Contextual Research + Co-Creation Workshops + ‘Gamification’ . . . sind alles aktivitätsbasierte Ansätze!
  11. 11. 6 Archetypen von Forschungsaktivitäten Ablauf oder Tagebuch |Mach doch mal . . . ‘Reporter’ Aufgaben | Zeig mal wie das aussieht! Projektive Techniken | Was liegt dir am Herzen Co – Creation | Gestalte mit / wähle aus! Reflektieren | Was hast du über dich selbst gelernt . . . Verhalten Emotion Kontext Evaluation Co- Creation
  12. 12. Herausorderung: User Experience KOMPLEXE USER EXPERIENCE: - ist online und offline - wird auf mehreren Endgeräten ausgeführt - währt einem längerem Zeitraum - wird aufgenommen und wieder unterbrochen - setzt sich aus vielen kleinen Puzzleteilen zusammen Fitness Programm - Immobilien Portal Ahnenforschung Service - Intranet
  13. 13. Anders als User Experience, ist Research punktuell oder aus der Retrospective
  14. 14. Research Design entlang der User Experience KontextKontext Begrüßung Evaluation Aktivitäten bilden ein Research Design: - in einem Zeitraum von 3 Tage bis hin zu 3 Monate - regelmäßiger Kontakt zwischen Teilnehmer und Moderator Verhalten Verhalten Verhalten Verhalten Co- CreationEmotionEmotionVerhalten ERWARTUNG (EXPECTATION) AFFEKTUSER EXPERIENCE
  15. 15. Digitaler Service: Fitness Programm Und wirkt es? Was kam dabei heraus: • Registrieren, einrichten und synchronisieren motiviert und kreiert Interesse, • Sport wird in den meisten Familien nicht gemeinsam betrieben, • Leider ist Directlife nicht einfach kommunizierbar, Messeinheiten sind unklar, Sportaktivitäten können nicht einfach erkannt und gemessen werden, • Keine zusätzliche Motivation durch virtuellen Coach. Research Design Verhalten: Registrierung, Tagebuch Kontext: Sport in der Familie Emotion: Was motiviert
  16. 16. Digitaler Service: Immobiliensuche Wer sucht eigentlich gerade nicht? Was kam dabei heraus: • Suche von geeigneten Objekten steht im Vordergrund - Suchkriterien direkt googeln • Art der Immobiliensuche abhängig von Lebensumständen und Motiven • Regionalität von Angeboten und Hintergrundinformationen sind erwünscht • Mobile Webseite und App kommunizieren nicht miteinander, was dazu führt, dass Kontaktdaten immer wieder auf der Strecke bleiben. Forschungsdesign Tagebuch: Such Up-date Kontext: Motivation der Suche Emotion: Was motiviert oder frustriert
  17. 17. Vor allem ist es eine Aktivität: • Das Involvieren von ALLER BETEILIGTER STAKEHOLDER • Das Erschaffen und kommunizieren eines GEMEINSAMEN VERSTÄNDISSES • Das Vermitteln von INSPIATION um ein phantastische USER EXPERIENCE zu kreieren! Zu guter Letzt: Was ist gute Research?
  18. 18. Literature tips - unbedingt lesen!
  19. 19. Fragen - Kommentare - Ideen? nicole@socratize.com oder www.socratize.com Vielen Dank! Warum SOCRATIZE? . . . um hinter das Offensichtliche zu sehen.

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