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1 POINT-BLANK INTERNATIONALRedesigning our companyFROM THE INSIDE OUTWebinar – SAP Design Club – 01/03/2013
2 POINT-BLANK INTERNATIONALIntro Dörte, Lorrie & Nicole – Thanks to Virginie Gailing for the VisualizationDörte TöllnerMan...
3 POINT-BLANK INTERNATIONALIntro case: PBIAfter ten years in businessand a phase of rapid growth,our Berlin-based qualitat...
4 POINT-BLANK INTERNATIONALPBI GrowthWe neededto grow intoour newshoesand understandhow we couldoptimize the way werelate ...
5 POINT-BLANK INTERNATIONALPBI GrowthWe started bybringing ina businessconsultant...
6 POINT-BLANK INTERNATIONALPBI GrowthBut this did not setus apart from anyother company!
7 POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]LearningsMany companiesaim to decode,define andultimately ca...
8 POINT-BLANK INTERNATIONALLearningsBut however noblethe goal is, in theconstraints of day-to-day workroutines, ‘shapingyo...
9 POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]Introduction to an internal innovation processSo we decided ...
10POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]Introduction to an internal innovation processSo what happen...
11POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]Introduction to an internal innovation processCan instilling...
12POINT-BLANK INTERNATIONALThe PBI innovation process – 6 months of...PROTOTYPING TEAMBUILDINGWORKSHOPS PLAYINGRETHINKINGN...
13POINT-BLANK INTERNATIONALBut before we start: have a look at our little intro video»Visit: vimeo.com/49962844
14POINT-BLANK INTERNATIONALSharingTo share this experience, we wanted tomake a workshop……but we wanted a new format!
15POINT-BLANK INTERNATIONALSo, what was new about the workshop format? We wantedto...... create an interactive learning en...
16POINT-BLANK INTERNATIONALTransform it into a webinar
17POINT-BLANK INTERNATIONALHOW TO MAKE IT WORK?2 KEY TOOLS TESTIMONIALS ACTIVATION TASKS
18POINT-BLANK INTERNATIONALThe topics
19POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveBehaviour and establishedstructure...
20POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveTestimonial 1 - KimI think it’s gr...
21POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveTestimonial 2 - PaulI used to be t...
22POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveTestimonial 3 - DottiI was the one...
23POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveActivation TaskTake a piece of pap...
24POINT-BLANK INTERNATIONALHands onFrom digital to analogueWorking analogue helps structurework processes and thoughts and...
25POINT-BLANK INTERNATIONALTestimonial 1 - ChristopherWhen I started at Point-Blank International, creating writtenoutput ...
26POINT-BLANK INTERNATIONALTestimonial 2 - MiriamWe used to have quite individualistic work routines whereeveryone was bas...
27POINT-BLANK INTERNATIONALHands onFrom digital to analogueActivation TaskTurn over the paper and draw 2 squares.Label the...
28POINT-BLANK INTERNATIONALHands onFrom digital to analogue
29POINT-BLANK INTERNATIONALOffice playgroundFrom storage room to inspirational hubOffices reflect and influencebehaviour, ...
30POINT-BLANK INTERNATIONALTestimonial 1- GeorgWhen I joined 2 months ago I found two workspaces  the officedesigned by a...
31POINT-BLANK INTERNATIONALTestimonial 2 - ChristianWe wanted the office to be a special place, so we hired a well-known B...
32POINT-BLANK INTERNATIONALOffice playgroundFrom storage room to inspirational hubActivation TaskO.K last task!Think about...
33POINT-BLANK INTERNATIONALLearnings CREATE EXPERIENCE SHARE THE DRIVER SEAT INTERACTIVE LEARNINGENVIRONMENT
34POINT-BLANK INTERNATIONALPhase 2 still in progressGo out of your innovation islandand bring it to your daily workinglife...
35POINT-BLANK INTERNATIONALCurious about our innovationprocess?We have now entered the secondsix-month phase and we are ha...
Redesigning your company from the inside out
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Redesigning your company from the inside out

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Design@Business Club, 1. March 2013
Webinar of the Workshop at the Dconfestival 22. September 2012 at the Dconfestival. Showing how Design Thinking methods can be used to invoke organizational change.

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Redesigning your company from the inside out

  1. 1. 1 POINT-BLANK INTERNATIONALRedesigning our companyFROM THE INSIDE OUTWebinar – SAP Design Club – 01/03/2013
  2. 2. 2 POINT-BLANK INTERNATIONALIntro Dörte, Lorrie & Nicole – Thanks to Virginie Gailing for the VisualizationDörte TöllnerManaging Director PBINicole ReinholdResearch & InnovationConsultant2ndPhase InnovationLorrie HofferInnovation coach1st Phase of Innovation
  3. 3. 3 POINT-BLANK INTERNATIONALIntro case: PBIAfter ten years in businessand a phase of rapid growth,our Berlin-based qualitative researchand consultancy companyPoint-Blank International hadOUTGROWN itsstructures…
  4. 4. 4 POINT-BLANK INTERNATIONALPBI GrowthWe neededto grow intoour newshoesand understandhow we couldoptimize the way werelate to each otherand work together.
  5. 5. 5 POINT-BLANK INTERNATIONALPBI GrowthWe started bybringing ina businessconsultant...
  6. 6. 6 POINT-BLANK INTERNATIONALPBI GrowthBut this did not setus apart from anyother company!
  7. 7. 7 POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]LearningsMany companiesaim to decode,define andultimately capitalizeon their uniquecultural code…
  8. 8. 8 POINT-BLANK INTERNATIONALLearningsBut however noblethe goal is, in theconstraints of day-to-day workroutines, ‘shapingyour culture’ isoften difficult topursue.
  9. 9. 9 POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]Introduction to an internal innovation processSo we decided is was time to shakethings up a little: With the help of aninnovation coach, we opened upour office and our minds!The goal:Re-design theway we thinktogether, workwith each other,and partner upwith our clients!
  10. 10. 10POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]Introduction to an internal innovation processSo what happens when aresearch company is braveenough to turn the tables?Studying their own communityculture just as they do every daywith clients and consumers…
  11. 11. 11POINT-BLANK INTERNATIONAL[PROJECT] | [DATE] | [OPT. DETAILS]Introduction to an internal innovation processCan instilling a mindset ofinnovation and designthinking change a companyfrom the inside out?
  12. 12. 12POINT-BLANK INTERNATIONALThe PBI innovation process – 6 months of...PROTOTYPING TEAMBUILDINGWORKSHOPS PLAYINGRETHINKINGNEW TOOLS DISCUSSIONSINNOVATION CONSULTANTLORRI HOFERCOUNTLESS POST-ITSRETHINKINGRETHINKING
  13. 13. 13POINT-BLANK INTERNATIONALBut before we start: have a look at our little intro video»Visit: vimeo.com/49962844
  14. 14. 14POINT-BLANK INTERNATIONALSharingTo share this experience, we wanted tomake a workshop……but we wanted a new format!
  15. 15. 15POINT-BLANK INTERNATIONALSo, what was new about the workshop format? We wantedto...... create an interactive learning environment... put the audience in the driver’s seat... enable the audience to translate findings intoaction... put experience at the heart of the matter
  16. 16. 16POINT-BLANK INTERNATIONALTransform it into a webinar
  17. 17. 17POINT-BLANK INTERNATIONALHOW TO MAKE IT WORK?2 KEY TOOLS TESTIMONIALS ACTIVATION TASKS
  18. 18. 18POINT-BLANK INTERNATIONALThe topics
  19. 19. 19POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveBehaviour and establishedstructures are hard tochangeand improve.We have learned that changebegins with the individual andhappens on all levels of acompany.Change requires open-mindedness, the willingnessto question yourself, andbeing empathetic to eachother’s needs and perspectives.
  20. 20. 20POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveTestimonial 1 - KimI think it’s great that we are encouragedto learn by doing, and are allowed tomake mistakes and learn from themAlong with that, people expect you to getout of your comfort zone, and give youquite personal feedback> it is harder to receive feedback on yourpersonality than on your work
  21. 21. 21POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveTestimonial 2 - PaulI used to be the only one doing the “cool stuff” - a.k.a.designing presentations.Now we are a team that thinks of and designs newprocesses, business solutions as well as presentationsI have noticed that I needed rethink myreward system I now get my job satisfaction from groupefforts and I am still not sure what that meansfor me
  22. 22. 22POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveTestimonial 3 - DottiI was the one asking for change. Becareful what you wish for, because itmight come true!Even though I love the atmosphere in theoffice now, they don’t massage my ego anymore  I found myself joining meetingsthat talked about my company’s valueswithout consulting me
  23. 23. 23POINT-BLANK INTERNATIONALLiving changeFrom a trainee’s view to a manager’s perspectiveActivation TaskTake a piece of paper – A4 – a pen –make 2 lines and label them A) and B)A) Line:Think of a question that you would like tobe asked once by a colleague – aquestion you feel could really help you totell your colleague something aboutyourself.B) LineThink about a question that you wouldlike to ask to a member of this webinar(someone who you do not know inperson) in order to get to know eachother. Don’t be shy; any kinds ofquestions are fine! No social pressure!
  24. 24. 24POINT-BLANK INTERNATIONALHands onFrom digital to analogueWorking analogue helps structurework processes and thoughts andopens new views.Ideas are more tangible andmalleable when representedphysically instead of digitally.Patterns and structures are easierto recognize and adjust whenwritten down on paper.
  25. 25. 25POINT-BLANK INTERNATIONALTestimonial 1 - ChristopherWhen I started at Point-Blank International, creating writtenoutput was very challenging.When it was time to write my first report, I didn‘t know what toexpect, so I just sat at my computer and started  3 weeks anda lot of nerves later I was finished; instead of 4 days laterThen Lorry came and showed us stickies  the analysisprocess has become much easier and fun ever since.Now I can write my ideas on them and make idea clouds,cluster them and rearrange them over and over againHands onFrom digital to analogue
  26. 26. 26POINT-BLANK INTERNATIONALTestimonial 2 - MiriamWe used to have quite individualistic work routines whereeveryone was basically hiding behind their computer screens,but that changed.We had a persona workshop that explained how to capture targetgroups in a way that could give clients a better feel.After we came from the field we all met at a flipchart and starteddiscussing away, and were able to bring “living” personas to theclients.This ‘experimental approach’ and its results are characteristic ofthe change we have undergone, I feel.Hands onFrom digital to analogue
  27. 27. 27POINT-BLANK INTERNATIONALHands onFrom digital to analogueActivation TaskTurn over the paper and draw 2 squares.Label them ‘Out of Memory’ and ‘WithInspiration’Tell the story about your first work taskthis morning. What did you do and whathappened?Write this down in 3 sentences!Now I will show you 4 photos in thefollowing slide. Tell the story again byusing at least 2 of the photos asillustrations of your description.
  28. 28. 28POINT-BLANK INTERNATIONALHands onFrom digital to analogue
  29. 29. 29POINT-BLANK INTERNATIONALOffice playgroundFrom storage room to inspirational hubOffices reflect and influencebehaviour, atmosphere andmoods of working in companies.PBI’s two completely differentoffice spaces affect andcomplement each other,alternating between ‘businessstyle’ and interactivebrainstorming in socks.
  30. 30. 30POINT-BLANK INTERNATIONALTestimonial 1- GeorgWhen I joined 2 months ago I found two workspaces  the officedesigned by a star architect, and a huge and bright storage-room-turned-attic with a few desks in itI saw potential in the space so I drew up a floor plan and addeda lot of cool gadgets like whiteboards, flipcharts etc. and thenshowed it to Christian. After a bit of nagging, he handed me cashSo I bought some equipment and started renovating the “attic,”but at some point it hit me that I was rearranging other people’sworkspace  everyone liked my concept as it turns outOffice playgroundFrom storage room to inspirational hub
  31. 31. 31POINT-BLANK INTERNATIONALTestimonial 2 - ChristianWe wanted the office to be a special place, so we hired a well-known Berlin architect to design it into a clear-cut, minimalistic &no disruptions sort of officeIt felt rather sophisticated and too cool to be creative itcertainly reflected my work personality, but then I went up on the5thfloor and saw how things are differentThe mode of working up there was more playful, experimentaland creative, and it enables me to work differently as wellOffice playgroundFrom storage room to inspirational hub
  32. 32. 32POINT-BLANK INTERNATIONALOffice playgroundFrom storage room to inspirational hubActivation TaskO.K last task!Think about something (a place, a thingor a condition) that you have at home andthat you would love to replicate in youroffice!Imagine how that would look.Can you make a little sketch of it?No, please do not say you cannot draw 
  33. 33. 33POINT-BLANK INTERNATIONALLearnings CREATE EXPERIENCE SHARE THE DRIVER SEAT INTERACTIVE LEARNINGENVIRONMENT
  34. 34. 34POINT-BLANK INTERNATIONALPhase 2 still in progressGo out of your innovation islandand bring it to your daily workinglife:•Create meeting formats•Create learning formats•Establish workshop culture
  35. 35. 35POINT-BLANK INTERNATIONALCurious about our innovationprocess?We have now entered the secondsix-month phase and we are happyto discuss and share our experienceswith you.So why don‘t you send us anemailor come by for a coffee?Muenzstr. 18 | 10178 Berlininfo@point-blank-international.com

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