There are differences between
buying fans and engaging fans!
Tools like Facebook and Twitter are great for locating
potential audiences for your ﬁlm!
You need to explore and test continuously
and incorporate what works!
What are the targeting options?
How do you ﬁnd you markets?
FAIR GAME CASE STUDY
HOW CAN YOU MEASURE
Once you have purchased your fans
Producer and Crowd Source
“We had set our goal at $30,000 but ended up raising $179,000 plus
another $100,000+ outside of Kickstarter” - Jon Nguyen on the
David Lynch 3 Project
WHAT DID JON USE?
page and Twitter
with a shopping cart
Every day I had a specific Outreach Task. Our campaign ran for 35
days, so I used a calendar to organize.
- Jon Nguyen
“We asked for songs to be submitted for possible use in the film, we had
people submit artwork to our site, posted audio and photo content to
drive engagement etc. asked questions.” - Jon Nyugen
• Have a great pitch with rewards that people want.
• Have a clear outreach plan to manage your
communication, promotions and advertising
• Maintain continuous and engaging conversation with your
fans and investors throughout the process
• Have a clear and well explained end point where the
person knows what he has to do
TIPS TO ADVERTISING
1. Create a landing page experience that ties into the advertising and encourages
the user to click ‘like’.
2. Longer advertising window - its 100% more effective to advertise with a smaller
daily budget over a long timeframe
3. Good bright images of the actors faces - these adverts consistently performed
better than generic pictures or poster images
4. Large Image stock - image fatigue requires that we regularly swap images on
ads to prevent the from becoming stale
5. Manage your communication plan - talk to the fans you buy - look at their
demographics, interests and what they react or ignore on your page, continually
adjust your advertising based on this data
Summary: Pages are for organizations, businesses, or bands to
broadcast information in a more official manner to anyone that
wishes to connect with them
• Features: Photos, Events, Links, Likes, RSS Updates
• Privacy: Any interactions with Pages are accessible by anyone on
Facebook. Anyone can LIKE and join Pages.
• Pages are very flexible in nature - applications and widgets can be
added to enhance the user experience.
Summary: Groups are for people with shared interest to
communicate. Anyone can create a group.
• Features: Photos, Chat, Events, Docs
• Privacy: Interactions with Groups are limited to the current settings
of the group. Members must be added to the Group by other
• Great for smaller organization wherein privacy of the content is at
Summary: Events are great for organizing upcoming gatherings
making it easy for people to make up their minds
• Features: Photos, Videos, Links, Timezones, simplicity, quick to
setup, easy to invite friends, can be used to engage people on
Pages, posts on the wall are ranked after activity not
• Privacy: admin can change whether everyone can join the event or
if they need to be added
• Events are great for gatherings and people can upload images/
videos from the event to spark up a discussion.
Golden Rule for Page Management
“You don’t want people to spend too much time on
the Page, as opposed to sharing it. They should look
at Timeline as a distribution point, as opposed to a