Sociallybuzz - Jamba Juice Social Media Campaign


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We launched a Foursquare photo contest where
consumers had a chance to win a $25 Jamba Juice gift
card if they took a photo of their smoothie and upload it
to Foursquare after checking in at their local South Florida
Jamba Juice store.

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Sociallybuzz - Jamba Juice Social Media Campaign

  1. 1. SOCIAL MEDIA CAMPAIGN Local Jamba Juice
  2. 2. WHAT: Foursquare Photo ContestWe launched a Foursquare photo contest whereconsumers had a chance to win a $25 Jamba Juice giftcard if they took a photo of their smoothie and upload itto Foursquare after checking in at their local South FloridaJamba Juice store.GOALS:•  To create excitement among consumers who wereeager to show off their Foursquare skills while competingto win a prize.•  Create consumer engagement both online and offline.•  Get a boost in revenue.•  Increase consumers foot traffic to each store.
  3. 3. STEP 1Online Banner Design and Campaign Development
  4. 4. STEP 2Foursquare Deal Setup Set-up and Launched Special on Foursquare
  5. 5. STEP 3Create In-Store Social Awareness Banners We created custom window clings & counter tops to increase campaign awareness at store level.
  6. 6. Actual Clings and Table Toppers
  7. 7. END RESULT*A Few of the Photo Entries
  8. 8. THE CONTEST: The contest ran from November 7th, 2011 to December 5th, 2011. Participants were required to check-in to Jamba Juice on Foursquare at any of the eleven-featured locations, take a photograph of a smoothie, and post the photograph on Foursquare. Three winners were chosen to receive a free $25 Jamba Juice gift card.
  9. 9. The Result:•  312 New Customers that month.•  Built a collection of photos showing Jamba’s smoothieson each local store Foursquare pages.•  Hundreds of Photos were uploaded within a 4 weekperiod.•  Over 1800 Check-ins.•  Drove hundreds of existing customers through the doorswho were eager to enter the contest.•  The photos and chatter about the contest from existingcustomers encouraged their Twitter and Facebook friendsto go to the store to join the contest as well.
  10. 10. What We Do!Sociallybuzz build campaigns that deliver a compelling message and dynamic experience foryour customers. We create buzz-worthy online and offline campaigns to help brands, franchises,restaurants, nightclubs, and retail stores build an ongoing conversation and relationship with theircustomers.We assist businesses in developing and executing creative and effective strategic campaigns forOnline Growth, Social Media Engagement, New Product Release, New Location-Grand Opening,Special Events, and Customer Awareness:•  Build Custom Campaign Micro Websites•  Run Strategic Ads (on Facebook, Google, Twitter and Other Relevant Online Properties)•  Develop Social Media Sweepstakes, Contest and Competition•  In-Store; Social Media Products (Stickers, Table Tent, Buttons, Pens, Cups, etc)•  In-Store Entertainment; New Location: Live DJ/Music•  In-Store; New Location: Up to 5 Social Media event managers on location•  In-Store; Location: Unlock and Claim Social Profiles•  Holiday Promotions•  Special Events•  Custom Campaign App Development•  Custom CampaignsImplementing a campaign as part of your social media and marketing efforts can increase your customerengagement, expand your social presence and build social awareness. Contact us to learn more about our Social Media Campaign Services 888.354.1867 | |