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Engaging social communities                  with   Shona Mackin
juggling   Multiple Roles   Learning new media   Everything urgent   Looking for quick easy wins   Mass communication...
www.socialface.com.au
know your purpose   WHY Social Media for your business?   WHAT are you looking to achieve?   WHO are you trying to conn...
6 engagement tips1. Listen2. invite people to engage3. prompt and personal responses4. make it easy5. be human6. keep it r...
aware Are you ready to engage through  mobile? 43% of online Australians now own  a smart phone 92% of mobile social ne...
listen Listen to your  audience hear what they are  saying and  post, respond, con  nect accordingly                    ...
connect Make a two way connection Ask for opinions Post a poll or results of a survey Ask open ended questions Send o...
great content    Relevant    Valuable    Interesting    Responsive    News worthy    Shareable             Be respec...
You’lltimely                     be learn... People are impatient Expectation of an instant response Promptly and perso...
Date first, sell second   Take it easy   Take the time to nurture the social relationship   Build trust   Social media...
share        Give more, Get moreShare relevant, interesting information                                 www.socialface.com...
Who are your page friends? Network Get to know who’s active Share the love Align with partners and clients Share inte...
Invite people to share Ask people to get involved in group discussions like linkedin Finish blogs with a question Invit...
algorithmsUsing a 3rd party autoposting tool, can have anegative effect on yoursocial efforts on someplatforms.           ...
interested lists                   www.socialface.com.au
find your potential reach                  Use the tools               available to discover               how many people...
use your insightsWhat’s interesting to your target demographic?                                        www.socialface.com.au
focus   Discipline   Get in   Do the job   Get out                         www.socialface.com.au
20min plan   Set an alarm or pick a couple of your favorite songs and do as much    as you can before they finish   Auto...
Tools   Do.com   Dropbox   Evernote   iDisplay   Nimble.com   Manage Flitter   Twilerts and Google Alerts   Sprout...
statsSOURCE: http://www.socialbakers.com/SOURCE: http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/     ...
Take homes Stay Current, post regularly It’s a Marathon not a sprint Invite people to get involved Respond promptly an...
Socialface“Socialface manages yoursocial media and communityengagement.You get your time back tofocus on what YOU do best”...
www.socialface.com.au
We’d love    to join     your    team,  Let’s Chatwww.socialface.com.au
chat@socialface.com.au www.socialface.com.au     1300 76 46 36                www.socialface.com.au
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engaging social communities - socialmedia conference 2012

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Presentation for online businesses and the social media community around engagement tools in social media

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engaging social communities - socialmedia conference 2012

  1. 1. Engaging social communities with Shona Mackin
  2. 2. juggling Multiple Roles Learning new media Everything urgent Looking for quick easy wins Mass communication Simplified user sharing Struggle to keep up Doing small bits of everything Constant deadlines How can I do it all? www.socialface.com.au
  3. 3. www.socialface.com.au
  4. 4. know your purpose WHY Social Media for your business? WHAT are you looking to achieve? WHO are you trying to connect with? WHEN are your customers online? HOW are you going to reach them? www.socialface.com.au
  5. 5. 6 engagement tips1. Listen2. invite people to engage3. prompt and personal responses4. make it easy5. be human6. keep it real www.socialface.com.au
  6. 6. aware Are you ready to engage through mobile? 43% of online Australians now own a smart phone 92% of mobile social networkers have visited facebook via their phone 97% of all engagement producing activity happens in the newsfeed www.socialface.com.au
  7. 7. listen Listen to your audience hear what they are saying and post, respond, con nect accordingly www.socialface.com.au
  8. 8. connect Make a two way connection Ask for opinions Post a poll or results of a survey Ask open ended questions Send out thought provoking material, news or information Weave information across all your social platforms Jump in when the opportunity arises for a conversation Commit – once you’re in, you’re in Pay attention and help people feel heard www.socialface.com.au
  9. 9. great content Relevant Valuable Interesting Responsive News worthy Shareable Be respectful of your readers time. People see thousands of pieces of marketing everyday. Think about what you can do to make your communications count and stand out www.socialface.com.au
  10. 10. You’lltimely be learn... People are impatient Expectation of an instant response Promptly and personally acknowledge and respond to posts and feedback 20 minutes to catch most people online Ask do you like being kept on hold? Social media is a great opportunity to engage in core customer service Timely Response = Greater engagement = more chance of success www.socialface.com.au
  11. 11. Date first, sell second Take it easy Take the time to nurture the social relationship Build trust Social media is a long term investment Ask about them… and care Softly, softly approach Sell like a ninja AVA – Always Add Value WIIFM – What’s in it for me/them? www.socialface.com.au
  12. 12. share Give more, Get moreShare relevant, interesting information www.socialface.com.au
  13. 13. Who are your page friends? Network Get to know who’s active Share the love Align with partners and clients Share interesting and relevant content Say thank you to people who engage with you www.socialface.com.au
  14. 14. Invite people to share Ask people to get involved in group discussions like linkedin Finish blogs with a question Invite people to share their opinions Ask opinions on Linkedin, Qwora or Survey Monkey and share your findings Respond to negative posts in an open, non emotive manner Create company policy guidelines Let people know you are human – attribute posts to an individual if you have a few people involved www.socialface.com.au
  15. 15. algorithmsUsing a 3rd party autoposting tool, can have anegative effect on yoursocial efforts on someplatforms. Leverage where you can, know how to play the system www.socialface.com.au
  16. 16. interested lists www.socialface.com.au
  17. 17. find your potential reach Use the tools available to discover how many people in your niche interest area www.socialface.com.au
  18. 18. use your insightsWhat’s interesting to your target demographic? www.socialface.com.au
  19. 19. focus Discipline Get in Do the job Get out www.socialface.com.au
  20. 20. 20min plan Set an alarm or pick a couple of your favorite songs and do as much as you can before they finish Automate what you can with out messing with your edgerank score - set up Facebook to push to your Twitter Page Plan ahead Be organised Have copy and images ready to go Pre-write posts to get ahead Respond where required Network with key “page friends” – like, comment and share www.socialface.com.au
  21. 21. Tools Do.com Dropbox Evernote iDisplay Nimble.com Manage Flitter Twilerts and Google Alerts Sprout Social Hootsuite www.socialface.com.au
  22. 22. statsSOURCE: http://www.socialbakers.com/SOURCE: http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/ www.socialface.com.au
  23. 23. Take homes Stay Current, post regularly It’s a Marathon not a sprint Invite people to get involved Respond promptly and personally Make it easy to engage, are you mobile friendly? Stay on top on changes to the platform and algorithms Be interesting and keep it real www.socialface.com.au
  24. 24. Socialface“Socialface manages yoursocial media and communityengagement.You get your time back tofocus on what YOU do best” www.socialface.com.au
  25. 25. www.socialface.com.au
  26. 26. We’d love to join your team, Let’s Chatwww.socialface.com.au
  27. 27. chat@socialface.com.au www.socialface.com.au 1300 76 46 36 www.socialface.com.au

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