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CNN vs Fox News: Content Engagement Report 2019

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In the past year, political news has become more divisive and biased.

Recently, President Donald Trump rallied against tech companies for not promoting news sources equally.

This caused us to wonder, is there REALLY a measurable difference in the news these days?

We set to work by analyzing top articles, engagement metrics, headlines and sentiment data belonging to two news giants - FoxNews and CNN.

Published in: Data & Analytics
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CNN vs Fox News: Content Engagement Report 2019

  1. 1. CONTENT ENGAGEMENT REPORT 2019 vs
  2. 2. 50 100 200 300 Climate Change Gun Control Mass Shootings Healthcare Abortion Rights Numberofarticlespoliticized Politicization of News Fox newsCNN VS Topics politicized the most by CNN and Fox. Data from Nov 2018 to Nov 2019
  3. 3. VS AOC accuses Trump administration of running 'concentration camps' Ocasio-Cortez compares migrant detention facilities to concentration camps Same story - different headline Alexandria Cortez released a video comparing the detention centres of ICE to concentration camps. Here’s what Fox and CNN had to say. VS
  4. 4. Dems postpone deadline for Trump financial records pending lawsuit, in win for White House Trump sues to block House Democrats from obtaining his financial records VS VS Same story - different headline Democrats wanted Trump’s Financial records. Trump sues to block them. How does this get portrayed?
  5. 5. Double standard? Media bash Trump for signing MAGA hats, ignored then-candidate Obama signing autographs for troops White House says it didn't distribute MAGA hats Trump signed in Iraq, Germany VS Same story - different headline Trump signed MAGA hats may have been distributed but the White House chose to deny them. And how did Fox & CNN phrase it? VS
  6. 6. VS Same story - different headline Ilhan Omar uses president's words to deliver heated, profanity-laced attack on Trump Rep. Ilhan Omar says Trump launched "blatantly racist attack" Rep. Ilhan Omar quoted the President. Fox & CNN have different ways to say that. VS
  7. 7. Politics US World Asia Opinions 1. 2. 3. 4. 5. Politics US Opinions World Media 1. 2. 3. 4. 5. Mostsharedsectionsinthenews VS Topics and Categories that are the primary focus of Fox News and CNN.
  8. 8. Top3mostengagedarticlesin2019 Data from Nov 2018 to Nov 2019
  9. 9. Top3mostengagedarticlesin2019 Data from Nov 2018 to Nov 2019
  10. 10. Top Celebrities who share articles Kim Kardashian West Elon Musk Donald Trump Sean Hannity VS Jimmy Kimmel Carmen Aristegui Lea Salonga PaulJosephWatson Gary C. Bizzo Mark Steyn
  11. 11. Top Journalists who share articles Fernando Del Rincon Jake Tapper Dana Perino Bret Baier VS Christopher C. Cuomo Desi Anwar Brian Stelter SethAbramson Martha MacCallum Mike Cernovich
  12. 12. Averageengagementin2019 57,56759,409 average engagement for their articles average engagement for their articles VS How do people engage with Fox and CNN. Here’s an average estimate. Data from Nov 2018 to Nov 2019
  13. 13. M onday Tuesday W ednesday Thursday Friday Saturday Sunday 50 40 30 20 10 0 M onday Tuesday W ednesday Thursday Friday Saturday Sunday 50 40 30 20 10 0 Most engaged day of a week  Friday Wednesday VS Engagement driven by Fox News and CNN showing the most and the least engaged days. Data from Nov 2018 to Nov 2019
  14. 14. Best social media channel in 2019 35% articles have more than 20k shares 33% articles have more than 20k shares VS Where did Fox News and CNN get the most social attention from? Data from Nov 2018 to Nov 2019
  15. 15. Top Authors 2019 VS Devan Cole Kate Sullivan Caroline Kelly Veronica Stracqualursi Gianluca Mezzofiore Who’s behind it all? Here are Fox News and CNN’s TOP authors and their average engagement count. (20.8k) (16.4k) (18.6k) (13.3k) (19.7k) Tucker Carlson(17.9k) Gregg Re (45.4k) Adam Shaw(29.4k) Brooke Singman(34k) Lukas Mikelionis (18.6k) Data from Nov 2018 to Nov 2019
  16. 16. T w i t t e r A n a l y s i s 3.52% of articles have 1 out of 100 articles gain more than 500k shares in Twitter. 1 out of 500 articles gain more than 1m Twitter shares. more than 200k shares. 5.28% of articles have 1 out of 62 articles gain more than 500k shares in Twitter. 2 out of 500 articles gain more than 1m Twitter shares. more than 200k shares. VS Data from Nov 2018 to Nov 2019
  17. 17. How’s CNN faring on Facebook? 2203Total posts Mostshareshappenedon Monday Most shares happened at 10 pm EST 30m followers mostsharedcontenttype link Data from Nov 2018 to Nov 2019
  18. 18. How’s Fox faring on Facebook? 2320Total posts Monday 2 pm EST Mostshareshappenedon Most shares happened at16m followers mostsharedcontenttype link Data from Nov 2018 to Nov 2019
  19. 19. Facebook post analysis status link photo video 7,500,000 5,000,000 2,500,000 0 like comment share How did different types of CNN's posts perform on Facebook? NumberofPosts Data from Nov 2018 to Nov 2019 2,927 0.1m 2.9m 7.2m
  20. 20. status link photo video 12,500,000 10,000,000 7,500,000 5,000,000 2,500,000 0 like comment share How did different types of FoxNews' posts perform on Facebook? NumberofPosts Facebook post analysis 7,820 11.7m 3m 10m Data from Nov 2018 to Nov 2019
  21. 21. like 53.8% love 12.5% sad 9.6% angry 9.6% haha 7.7% wow 6.7% Facebook reaction splits Data from Nov 2018 to Nov 2019
  22. 22. like 52.6% angry 14.9% haha 13.2% love 12.3% sad 3.9% Facebook reaction splits wow 0.4% Data from Nov 2018 to Nov 2019
  23. 23. 0 250 500 750 1,000 Positive Neutral Negative Facebook sentiment analysis 843 posts 138 posts 289 posts Sentiment Number of Posts Data from Nov 2018 to Nov 2019
  24. 24. 0 250 500 750 1,000 Positive Neutral Negative 952 posts 148 posts 300 posts Number of Posts Facebook sentiment analysisSentiment Data from Nov 2018 to Nov 2019
  25. 25. Here's how we did it! We analyzed Foxnews.com and Cnn.com via Social Animal to find their engagement metrics, posting schedules, days that had the most number of posts and shares. A list of top performing articles were then organized for the year 2019 (over 500 articles),whose headlines were analyzed to pick the most talked about topics and keywords. These were used to compare the keywords from the total number of articles (over 10k) from both sites. Social Animal's headline analyzer picked up power words and helped us sort through sentiments.
  26. 26. Here's how we did it! We then manually sorted through news articles to compare different headlines that represent the same news. Effective engagement in different social media platforms were obtained by collecting data from Social Animal's Facebook search and by looking at top shared articles on twitter. The influence of celebrities and journalists was identified by using the Influencer Search tool which also shows the articles they've shared.

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