MC
GVP

Working Together for a Safer Community
Co-Designing an Action Plan to
Prevent Gang Violence in Monterey County
1
MC
GVP

We have suffered generations of
loss

2
2009 &
2010

MC
GVP

Salinas

Highest per capita
youth homicide
rate in California
3x statewide rate

3
2011

MC
GVP

Gang Related
Homicides

Salinas

Salinas:
Soledad:
Greenfield:
Kings City:
Seaside:

Soledad

11
2
3
1
0

Gr...
2012

MC
GVP

Gang Related
Homicides

Seaside
Salinas

Salinas:
Soledad:
Greenfield:
Kings City:
Seaside:

Soledad

19 73...
Cost of
Violence

MC
GVP

Seaside
Salinas

Estimated at
$207 Million
Soledad
Gonzales
King City

6
MC
GVP
Blue Ribbon
Panel

Community
Alliance for Safety
and Peace

Four Cities for
Peace

7
MC
GVP
Blue Ribbon
Panel

Community
Alliance for Safety
and Peace

Four Cities for
Peace

8
MC
GVP

Managing change

9
MC
GVP

Community Meetings

10
MC
GVP

Community Meetings

11
MC
GVP

Survey Results
Question 1: Top Concerns of Residents

12
MC
GVP

Survey Results

Question 2: Top Perceived Reasons for Gang Activity

13
MC
GVP

Survey Results
Question 3: What Should Be Done for Prevention?

14
MC
GVP

Survey Results
Question 4: What Are You Willing To Do?

15
MC
GVP

Take-aways from Community Meetings

Residents are looking for…

Equity of Access to Services
Opportunities for
Eng...
MC
GVP

The Plan

Strategy 1

• Declare gang violence prevention a top County priority.

Strategy 2

• Create and fund a d...
1. Declare Gang Violence Prevention as a Top
MC
Strategy 1 • Declare gang violence prevention a top County priority.
GVP
C...
2.
• Create and Violence Prevention Coordinator
MCCreate a Dedicated Gang fund a dedicated Gang Violence Position
Create a...
3.
Development of
MCEngage All Relevant County Departments in thean integrated
• Engage all relevant County departments
an...
MC Embed the County’s Work in aaCountywide Public Health to
4.
wide public health campaign
Strategy 4 • Design and launch ...
MC
Strategy
GVP

Evaluate strategies on an Ongoing
5
Evaluate• Strategies onan ongoing basis. Basis

Charts for evaluation...
MC
GVP

THE FOCUS
Strategy 1

• GVP top County priority.

Strategy 2

• Gang Violence Prevention Coordinator Position
& Ga...
MC
GVP

THE DESIGN LAB

Update tomorrow morning with printed agenda. . .






Review of Design Lab
Action Planning Pr...
MC
GVP

THE DESIGN LAB

Update tomorrow morning with printed agenda. . .






Review of Design Lab
Action Planning Pr...
MC
GVP

OUTCOMES

The two-day Design Lab . . .
Provided a creative space to learn, think and plan collaboratively.
Engaged...
MC
GVP

HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/

27
MC
GVP

HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/

28
MC
GVP

HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/
29
MC
GVP

HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/
30
MC
GVP

HUMAN CENTERED DESIGN

http://www.ted.com/talks/david_kelley_how_to_build_your_creative_
confidence.html
31
MC
GVP

HUMAN CENTERED DESIGN

32
MC
GVP

YOUR DESIGN CHALLENGE

Connect Opportunity Youth in your
community to their future careers
Use: Visual designs (dr...
MC
GVP

THANK YOU!
Social Policy Research Associates Team
Vinz Koller – Project Director
vinz_koller@spra.com - 831-277-47...
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Reducing Gang Violence through Human Centered Design

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Workshop presentation to California Workforce Association Youth Conference, Jan 2014. Gang violence costs communities their most significant assets – young people. Monterey County led the state in youth homicides for two years. This year, the communi- ty responded. Using Human Centered Design, a broad- based coalition (collective impact model) is creating and testing solutions.

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Reducing Gang Violence through Human Centered Design

  1. 1. MC GVP Working Together for a Safer Community Co-Designing an Action Plan to Prevent Gang Violence in Monterey County 1
  2. 2. MC GVP We have suffered generations of loss 2
  3. 3. 2009 & 2010 MC GVP Salinas Highest per capita youth homicide rate in California 3x statewide rate 3
  4. 4. 2011 MC GVP Gang Related Homicides Salinas Salinas: Soledad: Greenfield: Kings City: Seaside: Soledad 11 2 3 1 0 Greenfield King City 4
  5. 5. 2012 MC GVP Gang Related Homicides Seaside Salinas Salinas: Soledad: Greenfield: Kings City: Seaside: Soledad 19 73% 5 150% 4 33% 3 200% 2  Gonzales King City 5
  6. 6. Cost of Violence MC GVP Seaside Salinas Estimated at $207 Million Soledad Gonzales King City 6
  7. 7. MC GVP Blue Ribbon Panel Community Alliance for Safety and Peace Four Cities for Peace 7
  8. 8. MC GVP Blue Ribbon Panel Community Alliance for Safety and Peace Four Cities for Peace 8
  9. 9. MC GVP Managing change 9
  10. 10. MC GVP Community Meetings 10
  11. 11. MC GVP Community Meetings 11
  12. 12. MC GVP Survey Results Question 1: Top Concerns of Residents 12
  13. 13. MC GVP Survey Results Question 2: Top Perceived Reasons for Gang Activity 13
  14. 14. MC GVP Survey Results Question 3: What Should Be Done for Prevention? 14
  15. 15. MC GVP Survey Results Question 4: What Are You Willing To Do? 15
  16. 16. MC GVP Take-aways from Community Meetings Residents are looking for… Equity of Access to Services Opportunities for Engagement 16
  17. 17. MC GVP The Plan Strategy 1 • Declare gang violence prevention a top County priority. Strategy 2 • Create and fund a dedicated Gang Violence Coordinator Position and convene an interdepartmental Gang Violence Prevention Workgroup. Strategy 3 • Engage all relevant County departments an integrated action planning process. Strategy 4 • Design and launch a county wide public health campaign to reduce youth violence and gang violence. Strategy 5 • Evaluate strategies on an ongoing basis. 17
  18. 18. 1. Declare Gang Violence Prevention as a Top MC Strategy 1 • Declare gang violence prevention a top County priority. GVP County Priority 18
  19. 19. 2. • Create and Violence Prevention Coordinator MCCreate a Dedicated Gang fund a dedicated Gang Violence Position Create and fund a dedicated and convene an interdepartmental Coordinator and Gang Violence Coordinator Violence Position Gang Strategy 2 Interdepartmental Gang Violence Prevention Position GVP an and an convene interdepartmental Workgroup. Prevention Gang Violence Prevention Workgroup. Workgroup Coordinator Monterey County Interdepartmental Work Group County Administra ve Office Libraries Health Economic/ Workforce Development Social Services District A orney Public Defender Sheriff Proba on Parks 19
  20. 20. 3. Development of MCEngage All Relevant County Departments in thean integrated • Engage all relevant County departments anStrategy 3 Violence Prevention GVP Integrated Gangaction planning process. Action Plan 20
  21. 21. MC Embed the County’s Work in aaCountywide Public Health to 4. wide public health campaign Strategy 4 • Design and launch countygang violence. reduce youth violence and GVP Campaign Monterey County Interdepartmental Work Group Community Alliance for Safety and Peace A Safe and Healthy Monterey County Education Residents Blue Ribbon Panel Four Cities for Peace Community & Faith Based Organization Business Community 21
  22. 22. MC Strategy GVP Evaluate strategies on an Ongoing 5 Evaluate• Strategies onan ongoing basis. Basis Charts for evaluation Image of a survey or chart 22
  23. 23. MC GVP THE FOCUS Strategy 1 • GVP top County priority. Strategy 2 • Gang Violence Prevention Coordinator Position & Gang Violence Prevention Workgroup. Strate Strategy 3 gy 3 • Engage all relevant County departments an egrated action integrated planning process. action planni Strategy 4 • County wide public health campaign. Strategy 5 • Evaluate strategies. 23
  24. 24. MC GVP THE DESIGN LAB Update tomorrow morning with printed agenda. . .     Review of Design Lab Action Planning Priority Areas Mini labs Naming the Initiative 24
  25. 25. MC GVP THE DESIGN LAB Update tomorrow morning with printed agenda. . .     Review of Design Lab Action Planning Priority Areas Mini labs Naming the Initiative 25
  26. 26. MC GVP OUTCOMES The two-day Design Lab . . . Provided a creative space to learn, think and plan collaboratively. Engaged key County staff with the Collective Impact model to better align County resources and leverage its assets around gang violence prevention efforts. Laid the foundation of an integrated action plan and work group structure. 26
  27. 27. MC GVP HUMAN CENTERED DESIGN http://www.ideo.com/work/human-centered-design-toolkit/ 27
  28. 28. MC GVP HUMAN CENTERED DESIGN http://www.ideo.com/work/human-centered-design-toolkit/ 28
  29. 29. MC GVP HUMAN CENTERED DESIGN http://www.ideo.com/work/human-centered-design-toolkit/ 29
  30. 30. MC GVP HUMAN CENTERED DESIGN http://www.ideo.com/work/human-centered-design-toolkit/ 30
  31. 31. MC GVP HUMAN CENTERED DESIGN http://www.ted.com/talks/david_kelley_how_to_build_your_creative_ confidence.html 31
  32. 32. MC GVP HUMAN CENTERED DESIGN 32
  33. 33. MC GVP YOUR DESIGN CHALLENGE Connect Opportunity Youth in your community to their future careers Use: Visual designs (drawings, pipe cleaners, play dough, found objects) 33
  34. 34. MC GVP THANK YOU! Social Policy Research Associates Team Vinz Koller – Project Director vinz_koller@spra.com - 831-277-4726 Trace Elms Sonja Koehler Chandra Larsen Sam McCoy Maya Thornell-Sandifor 34

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