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Social Media for Civil Society - Cornwall


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Social Media for Civil Society programme and booking form for Cornwall 2010

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Social Media for Civil Society - Cornwall

  1. 1. The Programme Social Media for Civil Society™ is an innovative marketing programme created by Social Traders, a social enterprise organisation that promotes trade for social purpose. This one day programme enables charities, social enterprises and voluntary organisations to improve the marketing of their services and engage directly with customers and supporters using social media tools such as Facebook, Twitter, LinkedIn, Slideshare, Wordpress, Google and YouTube. Why the programme Marketing is rapidly changing in response to the widespread use of social media for both personal and business use. The need today for every organisation to build open and transparent relationships with its customers, partners and investors is of paramount importance and civil society is no exception. The recent report by Carnegie UK Trust “Civil Society and Social Media: Making the Connection” forecasts that should civil society organisations fail to become more flexible and adaptable; those which do not adapt to changing technologies risk becoming irrelevant. Civil society associations must consider how developments in technology will affect relationships with their members/supporters and should prepare for a world in which technology is mainstream. Who should attend The programme is designed for people with responsibility or interest in marketing and promoting their project, voluntary group, charitable organisation or social enterprise. Trustees, directors, staff members and volunteers are all welcome. Those organisations with an agreed business plan or marketing campaign will benefit the most from participation. A basic working knowledge of the internet /email is required. What participants will gain Understanding what ‘free’ social media is really about Knowledge of different social media tools and their uses Recognition of the way social media can enhance your marketing strategy Keys to selecting social media tools to meet your particular marketing needs Practical online starter session in the computer suite using social media tools Awareness of the time-cost associated with social media strategies Follow up support and introduction to local social media networks
  2. 2. What the approach will be The Social Media for Civil Society™ programme is facilitated by Bob Northey, SFEDI business coach and professional trainer with 25 years experience in the management and marketing of social enterprises. The programme will enable you to identify your key marketing messages, know your primary customer/supporter audiences and help establish a clear business case for social media. Participants will be offered a jargon-free, practical approach to learning that builds on the knowledge and experience of participants in a relaxed, friendly and supportive environment. How to book your place Each programme offers up to 10 places in order that participants will gain the most from both the learning module and online starter session. This ensures that your organisation begins to benefit immediately from using social media marketing tools. To register please print off a copy of the booking form. Social Media for Civil Society programme in Cornwall 9:30am – 4:00pm Mid Cornwall - St Austell Friday 17th September 2010 Mevagissey Activity Centre, East Cornwall - Liskeard Friday 15th October 2010 Liskerrett Community Centre, West Cornwall - Penzance Friday 12th November 2010 Penzance Community Development Trust, How much the programme costs • The cost for participants from not-for-profit organisations is £45 (refreshments and lunch included) • The cost for participants from the public or private sector is £60 (refreshments and lunch included) Contact Bob Northey, Social Traders Email: Web:
  3. 3. Programme Booking Form Organisation: Sector: Public □ Private □ Not for profit □ Participant Name: Role/Job title Email I wish to book my place on the next Website programme: Tick Address: 17th September □ 15th October □ 12th November □ Postcode I enclose a cheque for £45 / £60 made Telephone: payable to Social Traders Any disability requirements Return this form with payment to: Any dietary requirements Social Traders Northcott House Carthew St Austell Confirmation of your booking along with full details PL26 8XG of directions and the venue will be sent by email