SocialToaster: Social Marketing Automation Made Simple


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  • Lack of Metrics Inability to track: Effectiveness of Postings Effectiveness of Social Media Platforms Traffic to Website Link to e-commerce Relationship / Equity Drivers ROI High Cost & Unknown Return $100,000+ per word of mouth campaign! ROI tracking is non-existent
  • SocialToaster: Social Marketing Automation Made Simple

    1. 1. Webinar Presented By Vision Multimedia Technologies, LLC |
    2. 2. Who We Are <ul><li>Vision Multimedia Technologies </li></ul><ul><ul><li>Located in Baltimore, MD </li></ul></ul><ul><ul><li>12+ years experience in web & custom software development </li></ul></ul><ul><li>Our Social Marketing Philosophy </li></ul><ul><ul><li>We believe that every brand has a loyal group of followers who feel personally connected to that brand </li></ul></ul><ul><ul><li>As a result, they would be happy to promote the brand’s content on their personal networks if it were easy to do so </li></ul></ul><ul><li>What We Do </li></ul><ul><ul><li>We help organizations quickly and easily implement a cost-effective and measurable social marketing campaign by leveraging their greatest resource, this existing community of supporters, or as we call them Brand Ambassadors. </li></ul></ul>
    3. 3. Introducing SocialToaster ℠ <ul><li>Social Marketing Automation Made Simple! </li></ul><ul><li>Centralized Postings </li></ul><ul><ul><li>Administrator creates and broadcasts content </li></ul></ul><ul><li>Utilizes Brand Ambassador System </li></ul><ul><ul><li>Employees, customers, fans or any type of supporter </li></ul></ul><ul><ul><li>Drive traffic to your web site via their personal social networks including Facebook, MySpace, Twitter & LinkedIn </li></ul></ul><ul><li>Automated Link Tracking & Real-Time Reports </li></ul><ul><ul><li>Show entire process from click to lead capture to sales </li></ul></ul><ul><li>Closing the Loop </li></ul><ul><ul><li>Straightforward data allows for easy evaluation of campaign </li></ul></ul>
    4. 4. What Makes SocialToaster Unique? <ul><li>Easy Social Campaign Management </li></ul><ul><ul><li>Create content once on web site and share with the masses with just 1 click </li></ul></ul><ul><ul><li>Saves you time and effort </li></ul></ul><ul><li>Complete Message Control </li></ul><ul><ul><li>Content creator dictates the message shared on social networks </li></ul></ul><ul><ul><li>Brand Ambassadors cannot alter or edit the message shared </li></ul></ul><ul><ul><li>Prevents brand dilution and mitigates potential for bad PR </li></ul></ul><ul><li>High Click Through Rates Generate New Traffic </li></ul><ul><ul><li>The average SocialToaster post gets 7 - 9 CLICKS </li></ul></ul><ul><li>Seamless Integration With CRM & E-commerce </li></ul><ul><ul><li>Attribute a dollar amount to individual Brand Ambassadors & each social network </li></ul></ul><ul><li>Provides Accountability & Measures Results </li></ul><ul><ul><li>Calculate real ROI </li></ul></ul>
    5. 5. Who are your Brand Ambassadors? <ul><li>Self-Selected “Super Fans” of your company or brand </li></ul><ul><li>Sign up online to allow you to market to their social networks </li></ul><ul><li>Ambassadors choose the social networks & settings </li></ul><ul><li>SocialToaster posts appear to come from the Ambassadors themselves </li></ul>Fans Customers Employees Endorsers Affiliates Agents Friends Donors
    6. 6. What does the process look like?
    7. 7. Real Time Reports <ul><li>High level statistics show traffic generated by social marketing including: </li></ul><ul><ul><li>Visitors </li></ul></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><li>Reports can also be viewed by: </li></ul><ul><ul><li>Social Networking Site </li></ul></ul><ul><ul><li>Brand Ambassador </li></ul></ul>
    8. 8. SocialToaster Products <ul><li>SocialToaster Lite </li></ul><ul><li>Stand alone blog with SocialToaster software </li></ul><ul><li>On-demand installation from SocialToaster web site </li></ul><ul><li>$199.00 installation fee </li></ul><ul><li>Pay per post </li></ul><ul><li>No IT involvement </li></ul><ul><li>Anyone can install and start Toasting! </li></ul><ul><li>SocialToaster Enterprise </li></ul><ul><li>Ideal for large organizations </li></ul><ul><li>Integrates with: </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>CMS </li></ul></ul><ul><ul><li>e-commerce </li></ul></ul><ul><li>Highly customized </li></ul><ul><li>Requires IT involvement </li></ul><ul><li>Any type of content can be promoted to Ambassador network </li></ul>
    9. 9. SocialToaster Products <ul><li>We also offer versions that plug into many popular content management systems </li></ul>
    10. 10. SocialToaster Solutions <ul><li>AcademicToaster </li></ul><ul><li>For schools & universities to recruit, promote events and communicate with alumni </li></ul><ul><li>AssociationToaster </li></ul><ul><li>Leverage the networks of members to increase awareness, grow membership, and communicate with other members </li></ul><ul><li>CandidateToaster </li></ul><ul><li>Includes everything a political candidate needs to successfully support their campaign initiatives online </li></ul><ul><li>CommunityToaster </li></ul><ul><li>Full-featured web site content management and social marketing solution for non-profit organizations </li></ul>
    11. 11. Case Study <ul><li>Beta: Rolled out Ambassador program to salon managers </li></ul><ul><li>SocialToaster Beta Campaign Results: </li></ul><ul><ul><li>73% Ambassador Participation Rate </li></ul></ul><ul><ul><li>3 Total Broadcasts in Campaign </li></ul></ul><ul><ul><ul><li>1 coupon </li></ul></ul></ul><ul><ul><ul><li>2 blog updates </li></ul></ul></ul><ul><ul><li>Each Ambassador drove 10+ unique visitors to site during campaign </li></ul></ul><ul><ul><li>6.5 Clicks per Link Posted on Ambassador Social Network </li></ul></ul><ul><li>Phase 2 : Now rolling out Ambassador Program to 14,500 stylists nationwide </li></ul>
    12. 12. Cross Promotion Case Study <ul><li>Social Media Promotion for Stylists </li></ul><ul><ul><li>SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign </li></ul></ul><ul><ul><li>Promotion designed to: </li></ul></ul><ul><ul><ul><li>Incent Stylist Ambassadors to register </li></ul></ul></ul><ul><ul><ul><li>Encourage active participation by Ambassadors </li></ul></ul></ul><ul><ul><ul><li>Drive sales of Redken products via the salon channel </li></ul></ul></ul>
    13. 13. Potential SocialToaster Reach 2,400,000 Total Marketing Reach for SocialToaster Pilot 72,000 Lift in Monthly Site Visits (based on 9 clicks per post) Brand Ambassadors 500 Ambassador Friends per Social Networking Site 100 Sites per Ambassador 2 Potential Reach per Broadcast 100,000 Broadcasts per Week 2 Weeks in Trial 12
    14. 14. Getting Started is Easy! <ul><li>Initial Setup & Installation Fee </li></ul><ul><ul><li>Customization is available </li></ul></ul><ul><li>Pricing per Post </li></ul><ul><ul><li>The more Ambassadors you recruit, the more posts, the less you pay per post! </li></ul></ul><ul><li>Ability to set monthly budgetary limits </li></ul><ul><ul><li>SocialToaster will stop broadcasting when budget is reached </li></ul></ul><ul><li>In just days you can start toasting your competitors’ social marketing! </li></ul>
    15. 15. Vision Multimedia Technologies, LLC 410.889.7770