Too often we spew out information trying to develop ourselves as thought leaders in our industry and forget to listen to our customers. Monitoring your brand is far more than just setting a Google alert.
Unless you are a news source, there is no need to share multiple posts per day on Facebook. It’s the #1 reason why fans hide company updates. For Twitter, it’s okay because your tweet goes by in a nanosecond, but using a scheduler is best.
MarketingCamp2012 Art of Social Media
The Art of Social Media @tracysestili MarketingCamp SV 2012
BECOMINGA THOUGHT LEADER • Be memorable • Be helpful • If possible, be first
Content Consumption• Where & How are people consuming content about your industry?• Where & How do they share content about your industry?
Who hangs out where?Greater than 35 years old•55% of Twitter•63% of Pinterest•65% of Facebook•79% of LinkedIn•LinkedIn avg age 44.2 yrs•Facebook avg age is 40.5 yrs•Twitter avg age 37.3 yrs
Who Hangs Out Where Cont’dMale Female• Slashdot (87%) • Pinterest (79%)• Hacker News (77%) • Goodreads (70%)• Stack Overflow (76%) • Blogger (66%)• Facebook (40%) • Facebook (60%)• Twitter (40%) • Twitter (60%)Source: Ping.com (U.S. data only)
Your Social ResponsibilitySmart Brands Build Trust
Engage• It’s the only FREE way to continue to stay in the newsfeed on Facebook• It develops brand trust/loyalty/virality• Ask a question
Sharing Appropriate Amount• Facebook – 1x per day – max• Twitter – 5-10xs per day minimum• Google+ - 2-4xs per day• Pinterest – regularly• LinkedIn – 1x per day, + groups
Differentiate Your Content• Categorize your content: – Conversational – Educational – Promotional
Load Balance vs Automation Find a social media management tool that works for you Schedule a time on your calendar to use it DO NOT OVERAUTOMATEFinancial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
Give a Call-to-Action• Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
Capture Leads• Build a list – Email Widget – Landing page• Offer freebies• Future marketing oppty• Tweet/Post/Share it
Top 10 Mistakes1. Not listening2. Sharing too much3. Not posting enough4. Spending too much time on social5. Over automating6. Posting same message to many channels7. Not giving a call-to-action8. Ignoring your constituents9. Not capturing leads10. Not creating a content calendar
What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog