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MarketingCamp2012 Art of Social Media

The document discusses best practices for using social media as a marketing tool. It provides tips on becoming a thought leader, consuming and sharing industry content, engaging different demographics on various platforms, creating a content calendar, giving calls to action, capturing leads, and measuring results. The key recommendations are to be helpful, memorable, engage audiences regularly but not overly automate, differentiate content types, and tie social media to business objectives.

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The Art of Social Media




        @tracysestili
   MarketingCamp SV 2012
BECOMING
A THOUGHT
  LEADER
  • Be memorable
  • Be helpful
  • If possible, be first
Content Consumption
• Where & How are
  people consuming
  content about your
  industry?
• Where & How do they
  share content about
  your industry?
Who
   hangs out
    where?
Greater than 35 years old
•55% of Twitter
•63% of Pinterest
•65% of Facebook
•79% of LinkedIn

•LinkedIn avg age 44.2 yrs
•Facebook avg age is 40.5 yrs
•Twitter avg age 37.3 yrs
Who Hangs Out Where Cont’d
Male                     Female
• Slashdot (87%)         • Pinterest (79%)
• Hacker News (77%)      • Goodreads (70%)
• Stack Overflow (76%)   • Blogger (66%)
• Facebook (40%)         • Facebook (60%)
• Twitter (40%)          • Twitter (60%)



Source: Ping.com
  (U.S. data only)
Your Social Responsibility




Smart Brands Build Trust

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MarketingCamp2012 Art of Social Media

  • 1. The Art of Social Media @tracysestili MarketingCamp SV 2012
  • 2. BECOMING A THOUGHT LEADER • Be memorable • Be helpful • If possible, be first
  • 3. Content Consumption • Where & How are people consuming content about your industry? • Where & How do they share content about your industry?
  • 4. Who hangs out where? Greater than 35 years old •55% of Twitter •63% of Pinterest •65% of Facebook •79% of LinkedIn •LinkedIn avg age 44.2 yrs •Facebook avg age is 40.5 yrs •Twitter avg age 37.3 yrs
  • 5. Who Hangs Out Where Cont’d Male Female • Slashdot (87%) • Pinterest (79%) • Hacker News (77%) • Goodreads (70%) • Stack Overflow (76%) • Blogger (66%) • Facebook (40%) • Facebook (60%) • Twitter (40%) • Twitter (60%) Source: Ping.com (U.S. data only)
  • 6. Your Social Responsibility Smart Brands Build Trust
  • 7. Engage • It’s the only FREE way to continue to stay in the newsfeed on Facebook • It develops brand trust/loyalty/virality • Ask a question
  • 8. Sharing Appropriate Amount • Facebook – 1x per day – max • Twitter – 5-10xs per day minimum • Google+ - 2-4xs per day • Pinterest – regularly • LinkedIn – 1x per day, + groups
  • 9. Differentiate Your Content • Categorize your content: – Conversational – Educational – Promotional
  • 11. Load Balance vs Automation  Find a social media management tool that works for you  Schedule a time on your calendar to use it  DO NOT OVERAUTOMATE Financial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
  • 12. Give a Call-to-Action • Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
  • 13. Capture Leads • Build a list – Email Widget – Landing page • Offer freebies • Future marketing oppty • Tweet/Post/Share it
  • 15. Top 10 Mistakes 1. Not listening 2. Sharing too much 3. Not posting enough 4. Spending too much time on social 5. Over automating 6. Posting same message to many channels 7. Not giving a call-to-action 8. Ignoring your constituents 9. Not capturing leads 10. Not creating a content calendar
  • 16. What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog

Editor's Notes

  1. Too often we spew out information trying to develop ourselves as thought leaders in our industry and forget to listen to our customers. Monitoring your brand is far more than just setting a Google alert.
  2. Unless you are a news source, there is no need to share multiple posts per day on Facebook. It’s the  #1  reason why fans hide company updates. For Twitter, it’s okay because your tweet goes by in a nanosecond, but using a scheduler is best.