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Q4 Social ROI Guide - Know Exactly Where You Stand in Social


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A guide for the 79.7% of marketers who say they aren't able to prove the impact of social quantitatively. Let Social Status help you get on the social ROI ball in Q4.

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Q4 Social ROI Guide - Know Exactly Where You Stand in Social

  2. 2. 1 2 CONTENTS What’s the Deal with #social? Here’s How We Can Help Our Multi-Channel Custom Social Media Reports Are You Ready to Smash Q4? 2 3 4 5 6
  3. 3. WHAT’S THE DEAL WITH #SOCIAL? Currently, there are over 2.51 billion social media users worldwide – even Grandma Beryl has got herself a Facebook profile. But how many companies are using it well, and how many of those companies even know what using it well means? According to the CMO Survey, social media spending increased 234% from 2009 – 2017. That’s a whole lot of $$$. Despite this, only 20.3% of marketers say they are able to prove the impact of social quantitatively. A recent study by Altimeter revealed these as the top challenges organisations face when trying to measure their social ROI; The need to measure ROI is explained by one simple question. Are the resources you’re pumping into social media met or exceeded by what you’re getting out of it – now for every company that will be different (it all depends on your specific goals). We’re hear to tell you that it’s not all doom and gloom, and luckily for you – we love social analytics. So get on the social ROI ball in Q4 and let us tell you how we can help. Only 20.3% of marketers say they are able to prove The impact of social quantitatively “ ”Wait. What?! Social media advertising budgets are estimated at $US31 billion, and only 20.3% of marketers know the impact of their efforts quantitatively? The business problem is obvious, however the solution for many marketers isn’t so simple. Can’t tie social media to business outcomes Lack of analytics, expertise and/or resources Poor tools Inconsistent analytical approaches Unreliable data 1 4 2 GET ON THE SOCIAL ROI BALL IN Q4 “ ” ROI BALL IN Q4 3 3 2
  4. 4. WE LOVE DATA Social media reporting is crucial – but it can be tedious and time consuming. It involves the consolidation of data from numerous social media pages and what seems like spread sheets that never end! But it doesn’t have to be. Ditch excel and say hello to automated reporting! Here at Social Status, we don’t complicate things. We deliver beautiful presentation ready social media reports – for whatever channels you want – for whatever period you want – delivered straight to your inbox. Benchmark Performance against your Competitors Measure the Effectiveness of your Content Strategy Save up to 8 Hours a Week on Manual Reporting Get Actionable Insights to Improve Performance Quantify Business Impacts of Social Media Marketing Track & Report Across all of your Social Channels HERE’S HOW WE CAN HELP * * Facebook, Instagram, YouTube, Tumblr, Pinterest & Twitter AUTOMATED CUSTOM REPORTS DELIVERED TO YOUR INBOX SOCIAL ANALYTICS AS IT SHOULD BE 4
  5. 5. INTRODUCING MULTI-CHANNEL CUSTOM REPORTS This feature enables you to completely automate your social media reporting each month, week or quarter for Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and Tumblr. Select what format, time period, social media channels and up to 6 different sections you want included in your Custom Report Sit back and relax while we do what we do best – because you have enough to do already Ding! Your Custom Report will be sent straight to your email, presentation ready. 1. 2. 3. SIT BACK & RELAX AND LET US DEAL WITH THE DATA SOCIAL ANALYTICS AS IT SHOULD BE 5
  6. 6. ARE YOU READY TO SMASH Q4? 3 Are you ready to take the next step? You don’t have to do it alone – let us help you measure your success and smash Q4’s KPI’s. Connect all your pages, profiles and ad accounts, benchmark against competitors, track influencer performance, customer service performance and social listening. Save up to 8 hours a week on manual reporting Save $12K on reporting effort annually 42% uplift in engagement from Social Status insights 6 For more information, visit 1. , 2. 3. 4 .