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Web stories - The end of obscurity.

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This is a helicopter view of corporate online communication strategies we prepared for a multi-national multi-brand group.
The idea was not to dig deep into specifics but to simplify the overall strategy into bite-sized chunks that the entire board could easily relate to.

Published in: Business, News & Politics
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Web stories - The end of obscurity.

  1. 1. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web Stories The end of obscurity socialstarter.com
  2. 2. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. How the web shapes a brand Vs. How a brand shapes the web Part 1
  3. 3. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Every action on the web makes an impact
  4. 4. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Company side Customer side Every action in Web 2.0 makes two
  5. 5. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Customerside Companyside Blog Images/Video Outreach Insights Backlinks Feedback Previews Dialogue Comments Popularity
  6. 6. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Influence Vs. Equilibrium Part 2
  7. 7. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Ripples of Influence Customerside Companyside equilibrium
  8. 8. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Company side Customer side Insights Messaging Feedback Brand Perception equilibrium
  9. 9. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Identity Vs. Communication Influence Part 3
  10. 10. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Identity Mktg. strategy Online Offline Web 1.0 Web 2.0 Web 3.0
  11. 11. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Awareness Vs. Interest Part 4
  12. 12. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web 1.0 Awareness Interest Quantitative Insights Traditional Website Mono-directional communication Passive participation
  13. 13. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Talking Vs. Engaging Part 5
  14. 14. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web 2.0 Social Media Activities Bi-directional communication Active participation Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights
  15. 15. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Service Vs. Solutions Part 6
  16. 16. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web 3.0 Web Applications Personalized Services Active participation Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights
  17. 17. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Simplicity Vs. Sophistication Part 7
  18. 18. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications
  19. 19. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Simplicity Vs. Scalability Part 8
  20. 20. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications Multi-brand Strategy
  21. 21. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Simplicity Vs. ROI Part 9
  22. 22. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Return on Investment Web 1.0 Web 2.0 Web 3.0 Awareness Interest Quantitative Insights Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights large mediumsmall
  23. 23. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. ROI Vs. Cost Part 10
  24. 24. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. ROI Cost large medium small
  25. 25. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. The web promise Vs. Added value Part 11
  26. 26. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Enrich Simplify inspiration: Hugh MacLeod
  27. 27. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. The End. The beginning of clarity socialstarter.com

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