Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we shared the Mardi Gras Twitter case study complete with stats and key lessons. For more information on the case study, you can visit www.tommartin.typepad.com to contact @TomMartin

3. Beer

4. Beer Beads

5. Beer Beads
B

11. Been to NOLA Been to Mardi Gras
Never been to NOLA Never been to Mardi Gras

12. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

13. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

21. !"
#!!"
$!!!"
$#!!"
%!!!"
%#!!"
&'
'(
"
)*
+,
-"
./
*/
( 0"
&1'
/2
3 "
4+
(0
*3
"
!"#$%&'()*+&
70 5*
/( '6
3"8 (3
:; #"
*' 0, "
6 2*+
03
3"8 9
#"
0, "
2*+
03
<2 9"
*0
02
"5
/*
"

22. <20 tweet
21-50 tweets
51-75 tweets
75+ tweets

23. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

24. 100
Pre-Campaign Post-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

25. Pre-Campaign Post-Campaign
70.0
52.5
35.0
17.5
0
Ladders Food Family Tailgating Church Crazy Flashing

31. www.budurl.com/TomMartin
The difference between art and advertising is discipline.

32. Make A Difference. Do Great Work. Earn a Profit. Have Fun.