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Beer
Beer Beads
Beer Beads
 B
Been to NOLA         Been to Mardi Gras
Never been to NOLA   Never been to Mardi Gras
100


                                                                                  Pre-Campaign

 75




 50




 25
...
100


                                                                                  Pre-Campaign

 75




 50




 25
...
!"
                                    #!!"
                                           $!!!"
                             ...
<20 tweet
21-50 tweets
51-75 tweets
75+ tweets
100


                                                                                  Pre-Campaign

 75




 50




 25
...
100


                                                                                Pre-Campaign             Post-Campai...
Pre-Campaign    Post-Campaign
70.0




52.5




35.0




17.5




  0
       Ladders   Food   Family   Tailgating   Church...
www.budurl.com/TomMartin

                 The difference between art and advertising is discipline.
Make A Difference.   Do Great Work.   Earn a Profit.   Have Fun.
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras
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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

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Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we shared the Mardi Gras Twitter case study complete with stats and key lessons.

For more information on the case study, you can visit www.tommartin.typepad.com to contact @TomMartin

  • Tom, I loved this presentation. I work with tiny businesses, self-employed professionals in the creative and healing arts, and am excited about the potential for these folks to create strong brands with the help of social media. This path is well within their reach.

    Molly Gordon
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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

  1. Beer
  2. Beer Beads
  3. Beer Beads B
  4. Been to NOLA Been to Mardi Gras Never been to NOLA Never been to Mardi Gras
  5. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  6. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  7. !" #!!" $!!!" $#!!" %!!!" %#!!" &' '( " )* +, -" ./ */ ( 0" &1' /2 3 " 4+ (0 *3 " !"#$%&'()*+& 70 5* /( '6 3"8 (3 :; #" *' 0, " 6 2*+ 03 3"8 9 #" 0, " 2*+ 03 <2 9" *0 02 "5 /* "
  8. <20 tweet 21-50 tweets 51-75 tweets 75+ tweets
  9. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  10. 100 Pre-Campaign Post-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  11. Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing
  12. www.budurl.com/TomMartin The difference between art and advertising is discipline.
  13. Make A Difference. Do Great Work. Earn a Profit. Have Fun.

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