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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

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Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we shared the Mardi Gras Twitter case study complete with stats and key lessons.

For more information on the case study, you can visit www.tommartin.typepad.com to contact @TomMartin

Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we shared the Mardi Gras Twitter case study complete with stats and key lessons.

For more information on the case study, you can visit www.tommartin.typepad.com to contact @TomMartin

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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

  1. Beer
  2. Beer Beads
  3. Beer Beads B
  4. Been to NOLA Been to Mardi Gras Never been to NOLA Never been to Mardi Gras
  5. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  6. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
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  8. <20 tweet 21-50 tweets 51-75 tweets 75+ tweets
  9. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  10. 100 Pre-Campaign Post-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
  11. Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing
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