Social snap pinterest platform report

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Is Pinterest in your social marketing mix? This presentation covers the reasons why you consider it, and shows how to do it.

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Social snap pinterest platform report

  1. 1. How to Make Pinterest Work for Your Brand January 2013
  2. 2. Why Use Pinterest for Your Brand?Pinterest is an easy way to market with visuals – images, photos and even videos can be pinned. Pinterest is social – users can “repin”, like and comment on others’ pins, and even reshare on Facebook and Twitter. January 2013 How to Make Pinterest Work for Your Brand 2
  3. 3. Essential Pinterest StatsWho uses Pinterest?• There are 25.1 million monthly U.S. visitors (as of September 2012).• The site attracts more women than men (79% vs. 21%)• The average age of Pinterest users is 40.1• Approximately 12% of online adults use Pinterest, and one out of five online women are registered users.• American users of Pinterest spend on average 1 hour and 17 minutes on the site. January 2013 How to Make Pinterest Work for Your Brand 3
  4. 4. Pinterest Users Love to Share Over 80% of pins on Pinterest are “repins”: (content re-shared from the boards of others’). Pinterest users are eager to share – and looking for new things to save to their boards.Takeaway: Adding original, visually stimulating pins to Pinterest will help your pins and boards grow in influence. January 2013 How to Make Pinterest Work for Your Brand 4
  5. 5. Pinterest is a Gateway to Shopping• 80% of the top Pinterest categories have to do with commerce and shopping.• Seven out of ten shoppers use Pinterest to get inspired about purchases, and 2/5th of shoppers seek out special offers on Pinterest.• The average order through Pinterest clickthroughs is $179.36 (compared to just $80.22 for Facebook and $68.78 for Twitter). However, being overly promotional violates the Pinterest terms of service – your brand needs to participate without promoting. January 2013 How to Make Pinterest Work for Your Brand 5
  6. 6. How to Participate Without Promoting• Nordstrom’s Pinterest account features complete looks and individual items linked to their online store.• Williams Sonoma uses several boards that highlight recipes from their blog and website – which also link back to their catalog pages. Takeaway: B2C brands can use Pinterest to highlight products and stimulate sales – as long as the pins aren’t overly promotional. January 2013 How to Make Pinterest Work for Your Brand 6
  7. 7. B2B Brands Can Use Pinterest Too• B2B brands like Hubspot, Marketo, Constant Contact and Dell use Pinterest to connect with their audience.• Popular boards include marketing tips, entrepreneurship, motivational quotes, book suggestions and behind the scenes photos.• Many B2B brands dedicated one pinboard or more to infographics. Images with 800 pixels or more have an average of 1200 repins.Takeaway: B2B brands should use an infographic board, or several, to reach out to business users. January 2013 How to Make Pinterest Work for Your Brand 7
  8. 8. How to Engage Pinterest Users• Create lots of helpful, visual content.• Use the description box to your advantage by asking questions and interacting with your audience.• Engage followers by using @ in comments.• Thank repinners by commenting on their repins.• Add a visual watermark to original pins.• Add hashtags to make your pins more “findable.” January 2013 How to Make Pinterest Work for Your Brand 8
  9. 9. Create Pinboards that Hi-Light a Lifestyle• Create a clear, target persona for your brand – and get to know that person well.• Create audience-specific pinboards that help you reflect their lifestyle and interests.• Chobani, the Greek yogurt brand, posts to pinboards about health, sports and travel. Takeaway: Consider your target persona and develop several lifestyle pinboards just for them. January 2013 How to Make Pinterest Work for Your Brand 9
  10. 10. Share Products in a new Way• Combine your products in new ways and display them on pinboards.• Nordstrom creates new combinations of their clothing and displays the pins on current trend boards.Takeaway: Find ways to mesh products together for an interesting and engaging experience. January 2013 How to Make Pinterest Work for Your Brand 10
  11. 11. Use Contests to Drive Traffic• Contests can increase followers, create social proof and drive traffic to your main site.• Pinterest contests work best when you are specific about the goal you are trying to achieve.• Offer a worthy prize that will get followers motivated to participate.• Create an image that describes the rules of the contests, and then spread the word on your social media channels. January 2013 How to Make Pinterest Work for Your Brand 11
  12. 12. How to Measure Pinterest Traffic• Use Google Analytics to identify how much referral traffic is coming to your site from Pinterest.• You can track each pin with its unique URL in Google Analytics to view which pins are driving the most traffic.• Pinterest search can help you see which pins are being generated from your domain. January 2013 How to Make Pinterest Work for Your Brand 12
  13. 13. Start Leveraging Social Media Today!• You’ve learned the basics – now get the full story!• Download our free white paper and learn more about Pinterest, Tumblr and Google+ marketing for your brand. January 2013 How to Make Pinterest Work for Your Brand 13
  14. 14. Looking for more resources about Pinterest? Check out the Social Snap Blog: www.socialsnap.com/blogInterested in making social media measurement fast and easy? Save hours of time each month and get out of Excel Hell! Schedule a Social Snap demo: http://www.socialsnap.com/contact-demo.php

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