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Course outline for Digital Marketing Diploma FETAC/QQI Level 5 Component Certificate. It is designed by Industry experts to incorporate the latest trends, strategies, real world experiences and best practices in the Digital Industry. This practical hands on course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses. It will also introduce businesses to the core competencies required to develop and execute digital marketing strategies and activities. It will provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Search Engine Optimisation (SEO), Science of Adwords Traffic, types of Online marketing, eMail Marketing, Viral Marketing, Online PR, and Social Networking and more!