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The Festive Season Pulse Report 2021 by Trade Desk & YouGov

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As per the Research by the Trade Desk and YouGov, the Festive Season Pulse Report data highlights the shopping needs of the consumers just before the festivities in India.

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The Festive Season Pulse Report 2021 by Trade Desk & YouGov

  1. 1. 2021 Festive Season Pulse: Make an impact this festive season with an omnichannel strategy
  2. 2. Festive Shopping habits in India
  3. 3. 82% of Indians shop online at least once per month Source: YouGov, 2021 (commissioned survey by The Trade Desk) Nearly 1 in 4 are “shopaholics” who make online purchases several times a week or more often
  4. 4. Indians are gearing up for the festive shopping season Source: YouGov, 2021 (commissioned survey by The Trade Desk) 3 in 5 are excited about the upcoming festive season sales 91% are planning a purchase during the festive season sale
  5. 5. Apparel and Accessories is the top category across genders Source: YouGov, 2021 (commissioned survey by The Trade Desk) % of audience Top 5 categories preferred by Females Top 5 categories preferred by Males 34% 38% 42% 45% 66% Makeup & Fragrances Consumer Electronics Health & Personal Care Groceries Apparel and accessories 28% 34% 40% 46% 57% Home Appliances Health and personal care Groceries Consumer Electronics Apparel and accessories
  6. 6. Indians tend to be ‘brand switchers’ Source: YouGov, 2021 (commissioned survey by The Trade Desk) 53% are neutral or indifferent to the brands they purchase 6 in 10 are interested in learning about new brands during the festive season, with women being more interested than men (68% vs. 58%) Interest in learning about new brands during the festive season sales, % of audience 58% 23% 19% Male 68% 22% 10% Female Interested Neither Not Interested
  7. 7. Just as many consumers turn to the open internet as they do to social media to inform their purchase decisions Channels that have the biggest impact on purchasing behavior 34% 32% 33% 1% Open Internet Traditional & Offline Social Media Others 40% 8% 52% Ads on Online video apps or streaming services Ads heard on music streaming services Websites
  8. 8. OTT and Audio Streaming play a key role in the discovery of new deals and promotions 1 in 2 learn about new deals/promotions from ads on online video apps or streaming services (OTT) 27% learn about new deals/promotions from ads on audio streaming services Note: Above data refers to frequent online shoppers
  9. 9. How are Indians spending their online screen time? Source: YouGov, 2021 (commissioned survey by The Trade Desk) 20% 16% 14% 12% 12% 12% 8% 7% Social Media Watching TV series/movies online Browsing Websites Watching short online videos Reading news/articles Listening to music on online streaming platforms Gaming Other Average % Online Screen time for Frequent Shoppers The Open Internet
  10. 10. Key takeaways for marketers
  11. 11. Top tips: OTT plays a pivotal role in impacting purchase behavior Use omnichannel strategy to retain existing customers and win new customers from competitors Go beyond last-mile marketing to understand and drive brand awareness in advance of the festive season Festive season sale is the ideal time to target ‘brand switchers’ and keep ‘brand loyalists’
  12. 12. How The Trade Desk can help
  13. 13. Gain a holistic view with a unified omnichannel strategy Retarget her as she’s listening to music on Gaana Engage Priya on- the-go with a native ad on IMO messenger Stay top-of-mind with a display ad as Priya catches up on the latest news Upsell Priya with other promotions, products, and services Reach Priya with a CTV ad on JioTV Priya takes action and converts on your site/app Sat, 3 Apr Mon, 5 Apr Wed, 7 Apr Wed, 14 Apr Tue, 20 Apr Sat, 22 May Conversion Awareness and acquisition Retention Key benefits ü Control frequency capping ü Retarget your audience across any channel or device ü Deliver a positive consumer experience ü Avoid wasted ad spend ü Measure metrics that matter

As per the Research by the Trade Desk and YouGov, the Festive Season Pulse Report data highlights the shopping needs of the consumers just before the festivities in India.

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