Independence Day Quiz Contest 
Case Study
Introduction 
Videocon Mobile Phones is making a big 
push for the growing Smartphone & 
Tablet market in India. Since its...
Campaign Objective 
To increase Awareness for their new 
budget smartphone from Infinium 
Series – X30Pro
Campaign Idea 
To leverage the sentiment around 
Independence Day for the 
promotion of the Videocon 
X30Pro Smartphone.
Execution 
 Flow: A Facebook Album was created with 7 Question around India’s struggle 
for Independence & Freedom Fighte...
Creative Set
Creative Set
Creative Set
Promotions
Results: Page Likes - Organic 
There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the 
...
Results: Average Daily Page Reach - Organic 
Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campai...
Results: Average Daily Post Reach - Organic 
Avg. Daily Post Reach – Organic increased by more than 3 times during the cam...
Results: Average Daily Post Likes 
Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.
Average Daily Post Shares 
Avg. Daily Post Likes increased by more than 26 times during the campaign duration.
Results: Average Daily Post Comments 
Avg. Daily Post Comments increased more than 100 times during the campaign duration.
Results: Conclusion 
 Apart from a very good response on the contest, the virality of the contest 
extended to other post...
Results: Conclusion 
 Avg. No. of Daily Organic Likes increased by 2 times. 
 Avg. Daily Page Reach – Organic increased ...
Thank You 
Find out more about us at 
www.solomosalsa.com
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Solomo Media's Videocon Independence Day Campaign

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Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.

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Solomo Media's Videocon Independence Day Campaign

  1. 1. Independence Day Quiz Contest Case Study
  2. 2. Introduction Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.
  3. 3. Campaign Objective To increase Awareness for their new budget smartphone from Infinium Series – X30Pro
  4. 4. Campaign Idea To leverage the sentiment around Independence Day for the promotion of the Videocon X30Pro Smartphone.
  5. 5. Execution  Flow: A Facebook Album was created with 7 Question around India’s struggle for Independence & Freedom Fighters. The Questions were kept very easy to drive maximum participation.  A basic set of rules were put in to make the selection of winners & to maximize reach via every like, share & comment.  Use of trending #IndependenceDay  Duration: 12th August 2014 to 17th August.
  6. 6. Creative Set
  7. 7. Creative Set
  8. 8. Creative Set
  9. 9. Promotions
  10. 10. Results: Page Likes - Organic There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the campaign duration.
  11. 11. Results: Average Daily Page Reach - Organic Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.
  12. 12. Results: Average Daily Post Reach - Organic Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.
  13. 13. Results: Average Daily Post Likes Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.
  14. 14. Average Daily Post Shares Avg. Daily Post Likes increased by more than 26 times during the campaign duration.
  15. 15. Results: Average Daily Post Comments Avg. Daily Post Comments increased more than 100 times during the campaign duration.
  16. 16. Results: Conclusion  Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration.  Total Organic Reach – 89180 | Daily Average – 12740.  Total Organic Impressions – 365179 | Daily Average – 52168.  Total Organic Reach of Page Posts – 80645 | Daily Average – 11521  Total Organic impressions of Page Posts – 320729 | Daily Average - 45818
  17. 17. Results: Conclusion  Avg. No. of Daily Organic Likes increased by 2 times.  Avg. Daily Page Reach – Organic increased by nearly 3 times.  Avg. Daily Post Reach – Organic increased by more than 3 times.
  18. 18. Thank You Find out more about us at www.solomosalsa.com

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