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Brand: Standard Chartered Mumbai Marathon 2013Agency: Flying Cursor Interactive (www.flyingcursor.com) & Rickshaw(http://w...
The Result:25 instagrammers1200 pictures ((link: http://www.runforareason.flyingcursor.com/))4200 reasons to run5 films ((...
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Social Media Case Study:Standard Chartered Mumbai Marathon 2013

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The objective of the campaign was to take the Mumbai Marathon beyond the streets and into the hearts of Mumbaikars.

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Social Media Case Study:Standard Chartered Mumbai Marathon 2013

  1. 1. Brand: Standard Chartered Mumbai Marathon 2013Agency: Flying Cursor Interactive (www.flyingcursor.com) & Rickshaw(http://www.facebook.com/media/set/?set=a.10150173469073323.307597.282859733322&type=3)Objective: To take the Mumbai Marathon beyond the streets and into the hearts of Mumbaikars.Execution: We got instagramers to capture the flavours of the city.From flamingos of Sewri to the vintage Irani hotels, from Victorian heritage to the cultureof the streets, they captured them all under #RunForAReason.(link: http://www.runforareason.flyingcursor.com/)We also shot a few of them while they were clicking away, and made 30 seconder films.These were aired in PVR and Inox,(https://www.youtube.com/playlist?list=PLnMBpmn4FtoiOBchYK9rXHOGD6Qa4sZF9)which gave more mileage to the RunForAReason instagram project.The instagrammed pictures found their way on ground too. A 600-ft marquee wall filled with picturestaken by the instagrammers was installed on the day of the marathon at the flag off. Also, a gianthoarding that thanked Mumbai for giving us reasons to run was put up at Patel Bridge, Marine Drive.Which we think is Indias first instagram hoarding.
  2. 2. The Result:25 instagrammers1200 pictures ((link: http://www.runforareason.flyingcursor.com/))4200 reasons to run5 films ((https://www.youtube.com/playlist?list=PLnMBpmn4FtoiOBchYK9rXHOGD6Qa4sZF9))And a city that ran for several reasons.Full casestudy:http://flyingcursor.com/scmm-2013/

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