Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Online Strategy:         Online Contest          Offline OfferWorld Vegetarian Day Promotions        Event listings/PR
Overview Online promotions of ‘World Vegetarian Day’. An application was designed considering famous Rajdhani  Thali dis...
Posting Strategy   3 Posts were used to promote VEGETARIANISM    for 3 days before World Vegetarian Day.   These posts w...
Contest ConceptConcept: Add your own flavour to the famous Rajdhani Thali dishes     and stand a chance to win a +1 Rajdha...
Facebook Application       Tab Views               Tab IconApp usage Entries received were 115+. 418 views on the applic...
Before the contest   Teaser post before the contest.
The contest Fans were excited to submit their entries. Eagerness to know the results on 1st October, 2012.
Announcement Of The Winners3 Winners were announced on 1st October, 2012 i.e. World Vegetarian Day
Twitter Contest New followers: 15+ Hashtag mentions: 120+ Mentions to the brand i.e. @Rajdhani_thali: 93% Contest Time...
Offline Offer Online promotion was done of thevoucher. An user was required to take a printout of the voucher & redeem t...
The Event Listings(offer)Event Details: Khandani Rajdhani, the kings of thali is celebratingWorld Vegetarian Day with an e...
Rajadhani celebrates World Vegetarian DayVarious releases were done about the offer on World Vegetarian Day.http://chennai...
Results-Facebook: The contest helped to generate a buzz about World Vegetarian Day.- The fans were asking about offers on ...
Thank YouFollow              at:Facebook: www.facebook.com/RajdhaniRestaurantsTwitter: www.twitter.com/Rajdhani_ThaliPinte...
Upcoming SlideShare
Loading in …5
×

Social Media Case Study: Rajdhani Resturant's World Vegetarian Day Campaign

2,817 views

Published on

  • Be the first to comment

  • Be the first to like this

Social Media Case Study: Rajdhani Resturant's World Vegetarian Day Campaign

  1. 1. Online Strategy: Online Contest Offline OfferWorld Vegetarian Day Promotions Event listings/PR
  2. 2. Overview Online promotions of ‘World Vegetarian Day’. An application was designed considering famous Rajdhani Thali dishes & had asked our fans/followers to add their flavour to them. (Timeframe - 3 Days) Twitter contest was conducted to promote the offer at Rajdhani Thali. (Timeframe - 9 hours) Posting strategy was developed in order to promote ‘World Vegetarian day’ & the contest. (Timeframe - 3 days) The offer was listed on food review websites such as burrp.com, zomato.com, timescity.com, buzzintown.com, etc.
  3. 3. Posting Strategy 3 Posts were used to promote VEGETARIANISM for 3 days before World Vegetarian Day. These posts were Rajdhani Thali’s branded posts. The comments received where in support to the day.
  4. 4. Contest ConceptConcept: Add your own flavour to the famous Rajdhani Thali dishes and stand a chance to win a +1 Rajdhani Thali voucher
  5. 5. Facebook Application Tab Views Tab IconApp usage Entries received were 115+. 418 views on the application tab. 300+ application users.
  6. 6. Before the contest Teaser post before the contest.
  7. 7. The contest Fans were excited to submit their entries. Eagerness to know the results on 1st October, 2012.
  8. 8. Announcement Of The Winners3 Winners were announced on 1st October, 2012 i.e. World Vegetarian Day
  9. 9. Twitter Contest New followers: 15+ Hashtag mentions: 120+ Mentions to the brand i.e. @Rajdhani_thali: 93% Contest Timeframe - 9 hours 160+ tweets were generated 64,159 impressions of the hashtag, reaching an audience of 16,671 twitter users (source: www.hashtracking.com) World Vegetarian Day Offer was also promoted (retweets were received) #MyFavouriteVegetableIs
  10. 10. Offline Offer Online promotion was done of thevoucher. An user was required to take a printout of the voucher & redeem the offerat Rajdhani Thali outlets. There were various queries about the offer. Positive comments were seen on the offer. The queries were addressed in the comments. The offer had reached out to 4000+ fans on Facebook & went 5% viral as well.
  11. 11. The Event Listings(offer)Event Details: Khandani Rajdhani, the kings of thali is celebratingWorld Vegetarian Day with an exciting offer of having 1 thali andgetting another 1 for free.Event listings were created on
  12. 12. Rajadhani celebrates World Vegetarian DayVarious releases were done about the offer on World Vegetarian Day.http://chennaionline.com/City360/Food-Corner/20120729120744/Celebrate-World-Vegetarian-Day-at-Rajdhani.colhttp://www.fnbnews.com/article/detnews.asp?articleid=32626&SectionId=1http://www.buzzintown.com/bangalore/event--hearty-meal-rajdhani-restaurant-world-vegetarian/id--678182.htmlhttp://www.newswala.com/India-National-News/Rajadhani-celebrates-World-Vegetarian-Day-18468.htmlhttp://chefatlarge.in/listings/celebrate-world-vegetarian-day-with-a-hearty-meal-at-rajdhani-thali-restaurant.htmlhttp://www.indiablooms.com/LifestyleDetailsPage/2012/lifestyleDetails280912c.php
  13. 13. Results-Facebook: The contest helped to generate a buzz about World Vegetarian Day.- The fans were asking about offers on this day. (1st October, 2012)- New followers on Twitter.- Good brand exposure on social media covering PR websites.- The offer reached out to the audience.- A curiosity was observed among the fans of Facebook. The offer wasannounced 1 day before ‘World Vegetarian Day’.
  14. 14. Thank YouFollow at:Facebook: www.facebook.com/RajdhaniRestaurantsTwitter: www.twitter.com/Rajdhani_ThaliPinterest: www.pinterest.com/rajdhaniYouTube: www.youtube.com/rajdhanirestaurants

×