CASE STUDY ON SOCIAL MEDIA ENGAGEMENT
28th August; 11:00 am to 6:30 pm
To drive on the occasion of ‘Janmashtami’ and engage the
audience in a fun activity.
Create a connect between the celebration and the core
offering of the brand ‘Food Recipes’.
The activity was broken into 3 parts – 1st post that went up on the
page requested fans to build a pyramid of 300 LIKES to fetch the
recipe hidden inside the Matki. The post received 150+ LIKES in
just 45 minutes.
And then the 2nd post went up on the page showing the ‘LIKES’
pyramid as half done and encouraging the fans to keep on pressing
LIKE. It also reminded the fans that only 150 LIKES is required in
order to reach the Matki.
At 6:30 pm, finally the ‘Janmashtami’ special recipe of ‘Golden
Fried Flour Rings’ was revealed.
At the start of the activity – fans were asked for only 300 LIKES but
the post received an awesome response and fetched a total of 795
The engagement received on the posts was entirely organic in
nature and no paid promotions were done during this activity.
Reach of post 1 = 8520
Reach of post 2 = 10,916
Reach of post 3 = 9,260
– Mr. Amit Nair – Business Head, Zee Khana Khazana
“We at Zee Khana Khazana have a very strong social presence
and connect with our fans through various engagement tools.
SocioSquare came up with this simple yet effective idea to use
the Janmashtami festival to increase our fanbase. We were
delighted with the response that it generated by keeping our
fans engaged with the festive spirit.”
WORDS OF APPRECIATION