Social Media Case Study: How Zee Khana Khazana Connect with Audience on the Occasion of Janmashtami

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Social Media Case Study on Zee Khana Khazana engaged its audience with fun activity and made a connection between the celebration and the core offering of the brand ‘Food Recipes’.

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Social Media Case Study: How Zee Khana Khazana Connect with Audience on the Occasion of Janmashtami

  1. 1. www.sociosquare.com info@sociosquare.com +91-9594066683
  2. 2. www.sociosquare.com CASE STUDY ON SOCIAL MEDIA ENGAGEMENT 28th August; 11:00 am to 6:30 pm
  3. 3. www.sociosquare.com   To drive on the occasion of ‘Janmashtami’ and engage the audience in a fun activity. Create a connect between the celebration and the core offering of the brand ‘Food Recipes’. OBJECTIVE
  4. 4. www.sociosquare.com  The activity was broken into 3 parts – 1st post that went up on the page requested fans to build a pyramid of 300 LIKES to fetch the recipe hidden inside the Matki. The post received 150+ LIKES in  just 45 minutes. And then the 2nd post went up on the page showing the ‘LIKES’ pyramid as half done and encouraging the fans to keep on pressing LIKE. It also reminded the fans that only 150 LIKES is required in  order to reach the Matki. At 6:30 pm, finally the ‘Janmashtami’ special recipe of ‘Golden Fried Flour Rings’ was revealed. EXECUTION
  5. 5. www.sociosquare.com   At the start of the activity – fans were asked for only 300 LIKES but the post received an awesome response and fetched a total of 795 LIKES. The engagement received on the posts was entirely organic in nature and no paid promotions were done during this activity. RESULTS
  6. 6. www.sociosquare.com  Reach of post 1 = 8520 RESULTS
  7. 7. www.sociosquare.com  Reach of post 2 = 10,916 RESULTS
  8. 8. www.sociosquare.com  Reach of post 3 = 9,260 RESULTS
  9. 9. www.sociosquare.com – Mr. Amit Nair – Business Head, Zee Khana Khazana “We at Zee Khana Khazana have a very strong social presence and connect with our fans through various engagement tools. SocioSquare came up with this simple yet effective idea to use the Janmashtami festival to increase our fanbase. We were delighted with the response that it generated by keeping our fans engaged with the festive spirit.” WORDS OF APPRECIATION
  10. 10. www.sociosquare.com info@sociosquare.com +91-9594066683

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