Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Case Study : Videocon Mobile Phone

1,868 views

Published on

This is a social media case study of Videocon mobile phone .The objective is to increase Awareness for their flagship model: the A55qHD to portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.

Published in: Social Media
  • Be the first to comment

Social Media Case Study : Videocon Mobile Phone

  1. 1. Valentine’s Day Campaign Case Study
  2. 2. Introduction Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.
  3. 3. Campaign Objective To increase Awareness for their flagship model: the A55qHD
  4. 4. Campaign Idea To portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.
  5. 5. Execution #ValentineWish Campaign & Facebook app Contest: Participate by telling why the phone is a perfect gift, and ultimately win the A55qHD Engagement: Facebook app allowed users to choose from many Valentine’s Day eCards, and share it their loved one
  6. 6. App Walkthrough Landing page of Facebook app explicitly gives the message & prompts users to Like the page to continue
  7. 7. App Walkthrough Users can then select 1 of 9 eCard Templates that both incorporate the message of Valentine’s Day, and also promote the A55qHD. Once filled users can share eCard with their Valentine!
  8. 8. Promotions
  9. 9. Promotions
  10. 10. Promotions
  11. 11. Promotions
  12. 12. Results • 1154 Unique Users shared eCards • 150 Average Daily Users of the app • 3863 New Page Likes acquired during campaign • 456 Avg. Daily Page Likes during campaign, 3 times than normal • 80592 Highest Daily Total Reach during campaign • 42116 Avg. Daily Total Reach during campaign, 2.5 times than normal • 410 Average Daily Post Likes during campaign, 1.6 times than normal • 55 Average Daily Comments during campaign, 1.6 times than normal • 59 Average Daily Shares during campaign, 1.8 times than normal
  13. 13. Let’s Connect! Rohit Awasthi rohit@solomosalsa.com +91 8527 123 555 www.solomosalsa.com

×