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Read time: 15 Minutes
IPL Season 9
Social Media Highlights
Duration: April 9 - May 29, 2016
Channels: Facebook, Twitter, I...
Brands Analyzed In This Report
2
Slide No
Social Fan Base vs Audience Acquired 5
Channel Leaders Based On Audience Acquisition 6
Daily Audience Growth
➔ Fa...
Summary
4
Social Fan Base vs Audience Acquired:
➔ Royal Challengers Bangalore acquired most number of fans [1.7 M] followe...
5
Social Fan Base vs Audience Acquired
Royal Challengers
Bangalore
Kolkata Knight
Riders
Rising Pune
Supergiants
Sunrisers...
6
Channel Leaders Based On Audience Acquisition
Total Audience Acquired
+ 125,985
Average Daily Followers Change
+ 2,544
T...
7
Royal Challengers
Bangalore
Kolkata Knight
Riders
Rising Pune
Supergiants
Sunrisers
Hyderabad
The Gujarat
Lions
Mumbai I...
8
Daily Audience Growth on Twitter
Kolkata Knight
Riders
Mumbai
Indians
Royal
Challengers
Bangalore
Sunrisers
Hyderabad
Ki...
9
Daily Audience Growth on Instagram
Royal Challengers
Bangalore
Mumbai
Indians
Delhi
Daredevils
Rising Pune
Supergiants
S...
10
Daily Audience Growth on YouTube
Royal Challengers
Bangalore
Mumbai
Indians
Delhi
Daredevils
Rising Pune
Supergiants
Su...
Facebook: Promoted Post Detection Snapshot
The following table showcases the overall post & engagements breakdown in terms...
Overview I: Number of Posts
The following chart illustrates the overall breakdown of posts made by the considered brands i...
Overview II: Engagements
13
The following chart illustrates the overall breakdown of engagements garnered by the considere...
Organic vs. Paid: Content Resonance
Use this slide to gauge which brand’s promoted vs. organic content is resonating with ...
Organic vs. Paid: Advocacy & Conversation
The following table shows the breakdown of the type of paid engagements garnered...
Paid Campaign Effectiveness
16*Please note that only brands that used hashtags in their promoted posts can be tracked for ...
Boosting Efficiency
17
The following chart illustrates the boosting efficiencies followed by brands in this report. The cl...
Estimated Boosting Budget per Post (USD)
18
Refer to this slide to understand estimated boosting budget(s) for a brand in ...
The following are the most engaging posts overall (Top 3) shared on Facebook by teams in this report. Please note that all...
The following are the most engaging tweets overall (Top 3) shared on Twitter by brands in this report.
Best Performing Pos...
The following are the most engaging posts (Top 3) shared on Instagram this reporting period.
Best Performing Posts
21
May ...
22
The following are the most engaging posts (Top 3) shared on YouTube this reporting period.
Best Performing Posts
11 Apr...
23
Boosting Overview: Delhi Daredevils
% of Promoted Posts 1.20%
% of Promoted Engagements 51.42%
Boosting Efficiency 42.9...
24
Boosting Overview: Kings XI Punjab
% of Promoted Posts 1.66%
% of Promoted Engagements 65.33%
Boosting Efficiency 39.43...
25
Boosting Overview: Kolkata Knight Riders
% of Promoted Posts 47.57%
% of Promoted Engagements 90.11%
Boosting Efficienc...
26
Boosting Overview: Mumbai Indians
% of Promoted Posts 28.50%
% of Promoted Engagements 76.84%
Boosting Efficiency 2.70
...
27
Boosting Overview: Rising Pune Supergiants
% of Promoted Posts 1.48%
% of Promoted Engagements 70.25%
Boosting Efficien...
28
Boosting Overview: Royal Challengers Bangalore
% of Promoted Posts 2.06%
% of Promoted Engagements 65.54%
Boosting Effi...
29
Boosting Overview: Sunrisers Hyderabad
% of Promoted Posts 1.39%
% of Promoted Engagements 46.07%
Boosting Efficiency 3...
30
Boosting Overview: The Gujarat Lions
% of Promoted Posts 0.86%
% of Promoted Engagements 33.13%
Boosting Efficiency 38....
Captains of Social Media
Facebook
Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
1 Virat Kohli Virat Kohli Virat Ko...
32
Tournament Popularity by Country
Rank Country Number of Facebook Followers
1 India 37,506,571
2 Bangladesh 5,875,301
3 ...
33
IPL Opening Ceremony: Most Talked About Teams
#SunrisersHyderabad
SoV - 1.55%
#RCB
SoV - 22.17%
#MI
SoV - 24.78%
#AmiKR...
34
RCB vs SRH Final Game
VIRAT KOHLI
SoV - 33.03%
DAVID WARNER
SoV - 23.86%
CHRIS GAYLE
SoV - 23.76%
SHANE WATSON
SoV - 8....
35
Most Effective: Bajaj Finserv’s #50For4 Campaign
➔ Bajaj’s #50For4 campaign tracked with the most
mentions [11.7K], fol...
36
Most Retweeted Tweets: Final Game
Engagement 48,285
Retweets 9,119
Likes 39,166
Engagement 1,256
Retweets 472
Likes 784...
[Report] Detailed insights on IPL 9's social media statistics
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[Report] Detailed insights on IPL 9's social media statistics

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Social Samosa received exclusive social media breakdown data from PropheSee, where the various aspects of IPL were put into consideration.
Royal Challengers Bangalore was indeed the most royally treated team on varied digital platforms by creating the most engaging content on Instagram, Twitter, and YouTube; the man who led the team and the series, Virat Kohli, was the social captain of this edition of the IPL acquiring the maximum fans on all social platforms standing firm on the top and having the maximum SoV of 33.03%.
Kolkata Knight Riders followed closely by creating the most engaging content on Facebook with 26,211,941.
On the basis of audience acquisition on Facebook, Royal Challengers Bangalore acquired the maximum audiences - 582,858, on Instagram 233,751 audience while 48,008 on YouTube.
Kolkata Knight Riders on the other hand tracked the highest average daily change in Twitter followers with over 2.5k per day.
Some of the fascinating statistics highlighted in the report are:
• Rising Pune SuperGiants witnessed the largest single day fan acquisition with 5.9k fresh followers on April 9, 2016.
• Delhi Daredevils saw the largest fan loss of 3.5k despite their win against the Gujarat Lions but again gained highest followers of 8.2k on the day they lost with Royal Challengers Bangalore.
• Kolkata Knight Riders earned the title of top 3 engaging posts on Facebook, where all the posts were about the team owner and star Shah Rukh Khan with two being with his son Abram Khan.
• Talking about the opening ceremony, Mumbai Indians were on the top with a SoV of 24.78%
Social media score in the digital world has its own significance, as the teams managed to win the hearts of netizens through their digital activities. Take a look at the report to understand detail insights around IPL 9 on social media.

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[Report] Detailed insights on IPL 9's social media statistics

  1. 1. Read time: 15 Minutes IPL Season 9 Social Media Highlights Duration: April 9 - May 29, 2016 Channels: Facebook, Twitter, Instagram, YouTube
  2. 2. Brands Analyzed In This Report 2
  3. 3. Slide No Social Fan Base vs Audience Acquired 5 Channel Leaders Based On Audience Acquisition 6 Daily Audience Growth ➔ Facebook ➔ Twitter ➔ Instagram ➔ Youtube 7 to 10 Promoted Post Detection ➔ No. of Posts ➔ Engagements ➔ Content Resonance ➔ Advocacy & Conversations ➔ Paid Campaign Effectiveness ➔ Boosting Efficiency ➔ Estimated Boosting Budget 11-18 Best Performing Content ➔ Facebook ➔ Twitter ➔ Instagram ➔ Youtube 19 to 22 Boosting Overview teamwise 23-30 Captains of Social 31 Tournament Popularity by Country 32 Opening Ceremony: Team's Share of Voice 33 Final Game: Most Talked About Players & Team's Share of Voice 34-35 Final Game: Most Effective Brand Campaign & Link Tracking 36 Contents 3
  4. 4. Summary 4 Social Fan Base vs Audience Acquired: ➔ Royal Challengers Bangalore acquired most number of fans [1.7 M] followed by Kolkata Knight Riders [1.3 M]. ➔ Royal Challengers Bangalore lead in the average daily audience acquisition on all the channels in the set except Twitter. Kolkata Knight Riders lead the average daily audience acquisition on Twitter. Best Performing Content: Facebook ➔ Kolkata Knight Riders shared most engaging content on Facebook, all top 3 posts were boosted. Detected through PropheSee's Paid Post Detection Feature. Twitter ➔ Royal Challengers Bangalore shared most engaging Tweet followed by Sunrisers Hyderabad Instagram ➔ Royal Challengers Bangalore shared most engaging content on Instagram. YouTube ➔ Royal Challengers Bangalore shared most engaging content on YouTube. Captains of Social ➔ Virat Kohli was the social captain of the tournament leading overall on Facebook, Twitter, Instagram in terms of audience acquisition in 7 weeks window. Opening Ceremony: Teams’ Share of Voice ➔ Mumbai Indians [24.78%] lead the set in overall share of voice during IPL opening ceremony followed by Royal Challengers Bangalore [22.17%] Final Game: Most Talked About Players & Teams’ Share of Voice ➔ Royal Challengers Bangalore was most talked about team on the final game of the tournament and Virat Kohli was most talked about player for the same. Final Game: Most Effective Brand Campaign & Link Tracking ➔ Bajaj Finserv ran most effective campaign, #50For4 and gained 11,728 total handle mentions on Twitter on the final game.
  5. 5. 5 Social Fan Base vs Audience Acquired Royal Challengers Bangalore Kolkata Knight Riders Rising Pune Supergiants Sunrisers Hyderabad Mumbai Indians The Gujarat Lions Delhi Daredevils Kings XI Punjab Year Joined IPL 2008 2008 2016 2013 2008 2016 2008 2008 Followers: Final Day IPL 9 10,603,258 16,215,452 1,578,828 5,195,904 12,685,684 1,100,206 4,549,963 8,895,061 Followers: Day 1 IPL 9 8,809,368 14,841,925 384,006 4,211,132 11,832,044 361,838 3,951,485 8,656,546 Followers Acquired 1,793,890 1,373,527 1,194,822 984,772 853,640 738,368 598,478 238,515 % Change 20.36% 9.25% 311.15% 23.38% 7.21% 204.06% 15.15% 2.76% ➔ Royal Challengers Bangalore tracked with highest number of audience acquired during the tournament [1.7 M new followers] followed by Kolkata Knight Riders [1.3 M new followers] ➔ Rising Pune Supergiants tracked with highest audience change percentage [311.15%] followed by The Gujarat Lions [204.06%].
  6. 6. 6 Channel Leaders Based On Audience Acquisition Total Audience Acquired + 125,985 Average Daily Followers Change + 2,544 Total Audience Acquired + 582,858 Average Daily Likes Change + 28,176 Total Audience Acquired + 233,751 Average Daily Followers Change + 4,691 Total Audience Acquired + 48,008 Average Daily Subscribers Change + 962
  7. 7. 7 Royal Challengers Bangalore Kolkata Knight Riders Rising Pune Supergiants Sunrisers Hyderabad The Gujarat Lions Mumbai Indians Delhi Daredevils Kings XI Punjab Average Daily Likes Change 28,176 24,582 22,064 16,936 12,875 11,889 8,999 2,553 Max Daily Likes Change 86,584 55,371 110,169 46,538 55,447 58,049 32,102 8,111 Date 10-May 5-May 15-May 10-May 28-Apr 12-May 1-May 9-Apr Daily Audience Growth on Facebook ➔ Royal Challengers Bangalore tracked with highest average daily change in Facebook page likes [+ 28.1K per day] during the reporting period. ➔ Kings XI Punjab tracked with highest number of fan loss [3,190] during given duration, it peaked on April 25 [-1272]. ➔ Rising Pune Supergiants saw largest single day fan acquisition [110,169 new likes] on May 15, 2016 likely driven by post shared on May 14 showcasing behind the scenes video of #SuperGiants captain, MS Dhoni. 3 promoted posts were also detected on May 14. ➔ Kolkata Knight Riders saw significant fan growth during May 10 to May 14 likely driven by #BollywoodKnights campaign posts during this period.
  8. 8. 8 Daily Audience Growth on Twitter Kolkata Knight Riders Mumbai Indians Royal Challengers Bangalore Sunrisers Hyderabad Kings XI Punjab Delhi Daredevils Rising Pune Supergiants The Gujarat Lions Average Follower Growth 2,544 2,078 2,015 1,290 1,124 927 849 786 Peak Follower Acquisition 4,442 4,052 3,734 3,187 2,363 1,921 5,934 1,860 Date 10-Apr 9-Apr 29-May 29-May 9-Apr 10-Apr 9-Apr 11-Apr ➔ Kolkata Knight Riders tracked with highest average daily change in Twitter followers [+ 2.5K per day] during the reporting period. ➔ No team lost followers during this period ➔ Rising Pune Supergiants saw largest single day fan acquisition [5.9K new followers] on April 9, 2016 likely driven by Tweet marking victory against Mumbai Indians on same day.
  9. 9. 9 Daily Audience Growth on Instagram Royal Challengers Bangalore Mumbai Indians Delhi Daredevils Rising Pune Supergiants Sunrisers Hyderabad Kings XI Punjab The Gujarat Lions Kolkata Knight Riders Average Daily Followers Change 4,691 3,385 2,024 1,509 1,235 1,213 1,141 779 Max Daily Followers Change 7,560 4,777 8,253 5,944 2,382 2,004 2,791 3,003 Date 25-May 9-Apr 22-May 9-Apr 29-May 9-Apr 9-Apr 9-Apr ➔ Royal Challengers Bangalore tracked with highest average daily change in Instagram followers [+ 4.6K per day] during the reporting period. ➔ Delhi Daredevils saw largest fan loss on May 4 [- 3.5K] despite of their win against Gujarat Lions and gained highest followers again [8.2 K] on May 22. Same day they played against Royal Challengers Bangalore and lost the game. ➔ Rising Pune Supergiants saw largest single day fan acquisition [5.9K new followers] on April 9, 2016 likely driven by Tweet marking victory against Mumbai Indians on same day.
  10. 10. 10 Daily Audience Growth on YouTube Royal Challengers Bangalore Mumbai Indians Delhi Daredevils Rising Pune Supergiants Sunrisers Hyderabad Kings XI Punjab The Gujarat Lions Kolkata Knight Riders Average Daily Followers Change 4,691 3,385 2,024 1,509 1,235 1,213 1,141 779 Max Daily Followers Change 7,560 4,777 8,253 5,944 2,382 2,004 2,791 3,003 Date 25-May 9-Apr 22-May 9-Apr 29-May 9-Apr 9-Apr 9-Apr ➔ Royal Challengers Bangalore tracked with highest average daily change in subscribers [+ 4.6K per day] during the reporting period. ◆ Royal Challengers Bangalore saw largest single day fan acquisition [7.5K new subscribers] on May 25, 2016. ➔ Royal Challengers Bangalore also posted highest number of videos [48] during the tournament duration of 51 days. All posts were about the bonding among the squad, how RCB is able to play bold and celebrate each moment during the tournament.
  11. 11. Facebook: Promoted Post Detection Snapshot The following table showcases the overall post & engagements breakdown in terms of promoted/organic for all brands considered in this report. Please note, the cells highlighted in green indicate the “winning” brand in that category. For example Kolkata Knight Riders yielded the most engagements from promoted Facebook content [90.11%]. 11 POSTS ENGAGEMENTS Total Likes Organic Promoted Total % Promoted Organic Promoted Total % Promoted DD 3,667,305 2,891 35 2,926 1.20% 955,634 1,011,552 1,967,186 51.42% KXIP 7,712,851 3,146 53 3,199 1.66% 1,268,014 2,389,237 3,657,251 65.33% KKR 14,310,717 281 255 536 47.57% 2,593,382 23,618,559 26,211,941 90.11% MI 10,607,720 414 165 579 28.50% 3,051,265 10,124,561 13,175,826 76.84% RPS 1,420,273 4,996 75 5,071 1.48% 881,604 2,081,943 2,963,547 70.25% RCB 8,487,886 6,563 138 6,701 2.06% 3,479,066 6,616,276 10,095,342 65.54% SRH 4,276,663 5,477 77 5,554 1.39% 2,838,376 2,424,586 5,262,962 46.07% TGL 958,411 3,110 27 3,137 0.86% 996,902 494,002 1,490,904 33.13%
  12. 12. Overview I: Number of Posts The following chart illustrates the overall breakdown of posts made by the considered brands in this report as paid (promoted) posts or organic posts. 12 27,703 Total Posts 825 Paid Posts 26,878 Organic Posts Delhi Daredevils Kings XI Punjab Kolkata Knight Riders Mumbai Indians Rising Pune Supergiants Royal Challengers Bangalore Sunrisers Hyderabad The Gujarat Lions Paid Posts 35 53 255 165 75 138 77 27 Organic Posts 2,891 3,146 281 414 4,996 6,563 5,477 3,110 Total Posts 2,926 3,199 536 579 5,071 6,701 5,554 3,137
  13. 13. Overview II: Engagements 13 The following chart illustrates the overall breakdown of engagements garnered by the considered brands’ posts in this report as paid (promoted) engagements or organic engagements. Delhi Daredevils Kings XI Punjab Kolkata Knight Riders Mumbai Indians Rising Pune Supergiants Royal Challengers Bangalore Sunrisers Hyderabad The Gujarat Lions Paid Engagements 1,011,552 2,389,237 23,618,559 10,124,561 2,081,943 6,616,276 2,424,586 494,002 Organic Engagements 955,634 1,268,014 2,593,382 3,051,265 881,604 3,479,066 2,838,376 996,902 Total Engagements 1,967,186 3,657,251 26,211,941 13,175,826 2,963,547 10,095,342 5,262,962 1,490,904 64.8M Total Engagements 48.7M Paid Engagements 16M Organic Engagements
  14. 14. Organic vs. Paid: Content Resonance Use this slide to gauge which brand’s promoted vs. organic content is resonating with their fans. The higher the average engagements per type of post (paid/organic), the more that content resonates with a brand’s fans. Please note that Kolkata Knight Riders garnered the most Average Engagements Per Post for both Organic and Promoted post during the duration of IPL ‘16 14 Delhi Daredevils Kings XI Punjab Kolkata Knight Riders Mumbai Indians Rising Pune Supergiants Royal Challengers Bangalore Sunrisers Hyderabad The Gujarat Lions Average Engagements per Promoted Post 28,901 45,080 92,622 61,361 27,759 47,944 31,488 18,296 Average Engagements per Organic Post 331 403 9,229 7,370 176 530 518 321
  15. 15. Organic vs. Paid: Advocacy & Conversation The following table shows the breakdown of the type of paid engagements garnered per brand across all boosted posts. Use this slide to drive insights on advocacy & conversation: ● Gujarat Lions’s promoted content yielded the maximum shares among competitors in this report [2.34%], indicating that Gujarat Lions’s boosted posts are driving the highest advocacy. ○ Rising Pune Supergiants’s promoted content also yielded the maximum comments among competitors in this report [1.97%], indicating that Hopscotch’s content is driving the highest conversation. ● Gujarat Lions’s organic content yielded the maximum shares among competitors in this report [2.36%], indicating that Gujarat Lion’ s organic posts are driving the highest advocacy. ○ Rising Pune Supergiants’s organic content yielded the maximum comments among competitors in this report [2.94%], indicating that Rising Pune Supergiants’s organic content is driving the highest conversation. 15 Promoted Posts Organic Posts % of Likes % of Comments % of Shares DD 98.70% 0.59% 0.71% KXIP 99.05% 0.56% 0.39% KKR 98.36% 0.65% 0.99% MI 98.38% 0.72% 0.90% RPS 96.47% 1.97% 1.56% RCB 97.89% 0.65% 1.47% SRH 97.99% 1.05% 0.96% TGL 96.07% 1.58% 2.34% % of Likes % of Comments % of Shares DD 96.73% 1.71% 1.56% KXIP 97.12% 2.08% 0.81% KKR 96.66% 1.89% 1.46% MI 96.80% 1.77% 1.43% RPS 95.18% 2.94% 1.88% RCB 97.40% 1.40% 1.21% SRH 97.24% 1.74% 1.03% TGL 94.98% 2.67% 2.36%
  16. 16. Paid Campaign Effectiveness 16*Please note that only brands that used hashtags in their promoted posts can be tracked for this section Please note the word-cloud is based on hashtag campaign ran by mentioned brands and the size of the font is directly proportional to usage frequency of that hashtag.
  17. 17. Boosting Efficiency 17 The following chart illustrates the boosting efficiencies followed by brands in this report. The closer to the left corner, the more efficient a brand. The bottom right corner represents the least efficient area. Boosting Efficiency: The number of Promoted engagements yielded per Promoted post shared. A value of: 1 → implies that Promoted posts are garnering nearly the same engagement as compared to organic posts. >1 → implies that Promoted posts are better targeted and drive higher engagements than organic posts. <1 → implies that boosted posts are yielding less engagement than organic posts Boosting Efficiency DD 42.99 KXIP 39.43 KKR 1.89 MI 2.70 RPS 47.50 RCB 31.82 SRH 33.23 TGL 38.50
  18. 18. Estimated Boosting Budget per Post (USD) 18 Refer to this slide to understand estimated boosting budget(s) for a brand in the given reporting period. DD KXIP KKR MI RPS RCB SRH TGL Delhi Daredevils Kings XI Punjab Kolkata Knight Riders Mumbai Indians Rising Pune Supergiants Royal Challengers Bangalore Sunrisers Hyderabad The Gujarat Lions Budget Per Post (USD) $1,740 $2,644 $5,791 $3,900 $2,480 $3,071 $2,197 $1,548 Total Budget (USD) $60,914 $140,147 $1,476,680 $643,514 $185,985 $423,833 $169,149 $41,783
  19. 19. The following are the most engaging posts overall (Top 3) shared on Facebook by teams in this report. Please note that all the posts were made by Kolkata Knight Riders. All the posts were about Shah Rukh Khan, brands can look at leveraging engagements through celebrity pages/ moments they share during IPL. Best Performing Posts 19 4 May at 11:08 PM 17 May at 2:33 PM 5 May at 3:35 PM Engagement 950,781 Likes 934,102 Comments 5,052 Shares 11,627 Engagement 934,385 Likes 922,146 Comments 4,018 Shares 8,221 Engagement 787,781 Likes 777,964 Comments 3,281 Shares 6,536 Denotes post is promoted. Tracked through PropheSee’s Paid Post Detection Feature
  20. 20. The following are the most engaging tweets overall (Top 3) shared on Twitter by brands in this report. Best Performing Posts Engagement 3,370 Retweets 756 Likes 2,614 20 Engagement 3,095 Retweets 1,220 Likes 1,875 Engagement 2,814 Retweets 1,240 Likes 1,574 28 May at 9:20 PM 30 May at 11:26 AM 30 May at 11:20 AM
  21. 21. The following are the most engaging posts (Top 3) shared on Instagram this reporting period. Best Performing Posts 21 May 24 at 11:49 AMMay 28 at 10:38 PM 28 May at 12:36 PM Engagement 27,550 Likes 27,303 Comments 247 Engagement 19,684 Likes 19,385 Comments 299 Engagement 19,490 Likes 19,352 Comments 138
  22. 22. 22 The following are the most engaging posts (Top 3) shared on YouTube this reporting period. Best Performing Posts 11 April at 10:12 AM Engagement 1,414,469 Views 1,404,536 Likes 9,359 Dislikes 232 28 April at 11:32 AM 25 May at 12:11 AM Engagement 626,796 Views 621,209 Likes 5,262 Dislikes 131 Engagement 497,745 Views 494,314 Likes 3,120 Dislikes 173
  23. 23. 23 Boosting Overview: Delhi Daredevils % of Promoted Posts 1.20% % of Promoted Engagements 51.42% Boosting Efficiency 42.99 Type of Post Boosted Most Photo Average Budget Per Post (USD) $1,740 Most Engaging Promoted Post Type of Media Promoted 8 May at 4:00 PM Engagement 220,500 Likes 220,000 Comments 355 Shares 145
  24. 24. 24 Boosting Overview: Kings XI Punjab % of Promoted Posts 1.66% % of Promoted Engagements 65.33% Boosting Efficiency 39.43 Type of Post Boosted Most Photo Average Budget Per Post (USD) $2,644 Most Engaging Promoted Post Type of Media Promoted 28 March at11:56 AM Engagement 170,960 Likes 170,392 Comments 192 Shares 376
  25. 25. 25 Boosting Overview: Kolkata Knight Riders % of Promoted Posts 47.57% % of Promoted Engagements 90.11% Boosting Efficiency 1.89 Type of Post Boosted Most Photo Average Budget Per Post (USD) $5,791 Most Engaging Promoted Post Type of Media Promoted 4 May at 11:08 PM Engagement 950,781 Likes 934,102 Comments 5,052 Shares 11,627
  26. 26. 26 Boosting Overview: Mumbai Indians % of Promoted Posts 28.50% % of Promoted Engagements 76.84% Boosting Efficiency 2.70 Type of Post Boosted Most Photo Average Budget Per Post (USD) $3,900 Most Engaging Promoted Post Type of Media Promoted 12 May at 1:12 PM Engagement 256,316 Likes 254,294 Comments 993 Shares 1,029
  27. 27. 27 Boosting Overview: Rising Pune Supergiants % of Promoted Posts 1.48% % of Promoted Engagements 70.25% Boosting Efficiency 47.50 Type of Post Boosted Most Photo Average Budget Per Post (USD) $2,480 Most Engaging Promoted Post Type of Media Promoted 29 April at 9:42 PM Engagement 79,135 Likes 77,528 Comments 650 Shares 957
  28. 28. 28 Boosting Overview: Royal Challengers Bangalore % of Promoted Posts 2.06% % of Promoted Engagements 65.54% Boosting Efficiency 31.82 Type of Post Boosted Most Photo Average Budget Per Post (USD) $3,071 Most Engaging Promoted Post Type of Media Promoted 7 April at 9:06 PM Engagement 245,705 Likes 231,528 Comments 2,944 Shares 11,233
  29. 29. 29 Boosting Overview: Sunrisers Hyderabad % of Promoted Posts 1.39% % of Promoted Engagements 46.07% Boosting Efficiency 33.23 Type of Post Boosted Most Photo Average Budget Per Post (USD) $ 2,197 Most Engaging Promoted Post Type of Media Promoted 9 May at 7:46 PM Engagement 80,152 Likes 76,159 Comments 1,390 Shares 2,603
  30. 30. 30 Boosting Overview: The Gujarat Lions % of Promoted Posts 0.86% % of Promoted Engagements 33.13% Boosting Efficiency 38.50 Type of Post Boosted Most Photo Average Budget Per Post (USD) 1,548 Most Engaging Promoted Post Type of Media Promoted 11 May at 11:58 PM Engagement 39,055 Likes 37,239 Comments 1,640 Shares 176
  31. 31. Captains of Social Media Facebook Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 1 Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli 2 Gautam Gambhir Gautam Gambhir David Warner David Warner MS Dhoni MS Dhoni David Warner 3 Suresh Raina Suresh Raina Gautam Gambhir Gautam Gambhir David Warner David Warner MS Dhoni Twitter Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 1 Suresh Raina Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli 2 Virat Kohli Suresh Raina Suresh Raina Suresh Raina Suresh Raina Suresh Raina Suresh Raina 3 Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Instagram Rank Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 1 Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli Virat Kohli 2 MS Dhoni MS Dhoni MS Dhoni MS Dhoni MS Dhoni MS Dhoni MS Dhoni 3 Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Rohit Sharma Below chart is based on new followers acquired during the IPL season 9 by each team’s captain on Facebook, Twitter & Instagram. Only top 3 players are shortlisted for each week for each channel. Use this graph to identify which captain is most popular in each week.
  32. 32. 32 Tournament Popularity by Country Rank Country Number of Facebook Followers 1 India 37,506,571 2 Bangladesh 5,875,301 3 Pakistan 2,583,507 4 Nepal 532,870 5 Dubai 531,287 6 Sri Lanka 485,135 7 South Africa 385,104 8 United States 354,716 9 United Kingdom 159,998 10 Afghanistan 154,180 Below chart is a sum of each team’s country-wise page likes. Mentioned countries topped the list. The order can be assumed as total number of people interested in the tournament on social media from each country.
  33. 33. 33 IPL Opening Ceremony: Most Talked About Teams #SunrisersHyderabad SoV - 1.55% #RCB SoV - 22.17% #MI SoV - 24.78% #AmiKRK SoV - 21.32% #GujrathLions SoV - 13.17% #DD SoV - 3.73% #KXIP SoV - 4.97% #RPS SoV - 8.31%
  34. 34. 34 RCB vs SRH Final Game VIRAT KOHLI SoV - 33.03% DAVID WARNER SoV - 23.86% CHRIS GAYLE SoV - 23.76% SHANE WATSON SoV - 8.89% YUVRAJ SINGH SoV - 10.43% SUNRISERS HYDERABAD #OrangeArmy SoV - 42.43% Usage Count- 8,845 ROYAL CHALLENGERS BANGALORE #PlayBold SoV - 57.57% Usage Count- 11,999 Most Talked About Team Most Talked About Players
  35. 35. 35 Most Effective: Bajaj Finserv’s #50For4 Campaign ➔ Bajaj’s #50For4 campaign tracked with the most mentions [11.7K], followed by Vivo, KFC India & LMJ Logistics. ◆ Bajaj Finserv’s Twitter handle also garnered the most mentions [11.8K] followed by KFC India & LMJLogistics. Vivo did not garner as many handle mentions, indicating dialogue/conversation was low. ➔ Bajaj Finserv shared 14 links to participate in the #50for4 contest, using PropheSee’s proprietary link analytics feature, the chart to the left illustrates the number of clicks garnered by each link. ◆ The links together yielded a total of 1.4K clicks to Bajaj Finserv’s website. ◆ Pls note, the “Contest” link (in purple) far outperformed all other links shared. ◆ The Top 3 Most clicked links are marked below head to head with the total clicks yielded, top 3 referring platforms & Top location of users engaging with the links.
  36. 36. 36 Most Retweeted Tweets: Final Game Engagement 48,285 Retweets 9,119 Likes 39,166 Engagement 1,256 Retweets 472 Likes 784 Engagement 7,233 Retweets 3,256 Likes 3,977 1 2 3

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