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Wooplr Takes The Secret Santa Tradition Online: Traction, Photos & Report

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The Secret Santa tradition being quite common at offices, was brought online by Wooplr Enabled people to send a gift to someone miles away (not limited to colleagues & family) with just the click of a button

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Wooplr Takes The Secret Santa Tradition Online: Traction, Photos & Report

  1. 1. Online Secret Santa The popular Christmas tradition goes online… Report on traction received & results achieved. wooplr © 2013 Wooplr Technologies Pvt. Ltd.
  2. 2. wooplr IDEA BEHIND THE CAMPAIGN: CONCEPT PLAN • The Secret Santa tradition being quite common at offices, was brought online by Wooplr • Enabled people to send a gift to someone miles away (not limited to colleagues & family) with just the click of a button • And in the process, receive a gift from someone either known or unknown (facebook social graph data was used to draw names where possible & replaced the traditional chit system) ‘Gift some love and get some love in return’ was the message
  3. 3. wooplr MODUS OPERANDI: PARTICIPATion details Register Participants sign-up at Draw name Each person who registers gets allotted wooplr.com/secretsanta a Secret Santa Choose gift Share Type in message & make the payment Reach out to social circles to get them to become their Secret Santa An initial seeder list was used to get things started
  4. 4. wooplr STRATEGY: REACHING THE TARGET AUDIENCE • Campaign kicked off on 20th December, 2013 • Green Haat flea market (at EGL Business Park, Bangalore) • Stall cum photo booth to capture the techie crowd • Large audience with credit card, disposable income and access to internet • Registrations & gifts chosen on the spot • Social media, email, blog & direct marketing channels
  5. 5. The Reactions
  6. 6. wooplr VIRALITY QUOTIENT: TACTICS USED • After a participant sends a gift, an email was sent asking him/her to share the link on their social media profiles to increase the chances of receiving a gift from friends and family • The recipient was also immediately intimated and asked to return the favour • Tweets were sent to people who mentioned #gifts,#SecretSanta and other related keywords with the Secret Santa link
  7. 7. wooplr TRACTION: THE NUMBERS Number of gifts shipped 215 (3 days) Rise in traffic 67% Online impressions ~88,000 (5 days)
  8. 8. More Reactions
  9. 9. wooplr CONTACT: QUERIES • Praveen Rajaretnam (Co-founder) • Mobile: +91 99860 11856 • Email: praveen@wooplr.com
  10. 10. wooplr MORE FROM WOOPLR: PREVIOUS CAMPAIGNS • • • • • The Fashion Woopathon The Foodie Woopathon The Moustache Campaign Woople Hunt at NIFT, Bangalore Shopaholic Spotted
  11. 11. Thank You

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