A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.
Using Cyrus videos to create buzz
Uploaded 1 Cyrus video per day.
Sensational titles worked and some popular videos generated an
average of 208 views/video.
Cyrus Videos uploaded on 13 Video Sharing sites
along with Facebook and Twitter
Encouraging audience to contribute in response to posts
Rapid Fire Contest
Rapid Fire Contest got us 82 new fans in a week and 398
responses on 21 posts.
Other Text based contests
Contest on Useful
Such contests got us 70 responses over 6 posts.
One Marathon task you’d like your
laptop to do for you
One word answer contests on Twitter
We got about 24 responses to our one word answer contests on Twitter
#funonego on Twitter
Endeavour to project Wipro e.go as a thought leader
7 retweets received
Fun tweets put under a hash tag called #funonego to increase engagement and
Image based interaction
Photo Albums fetched us 55 responses over 4 albums.
Fans talking the language we talk
Interacting through Cartoons
We reached a stage when fans
posted cartoons before we did!
Cartoon-of-the-day fetched us 220 responses over 27 posts
Uploading 1 computer based
cartoon per day
Photo Tagging done to gauge fans’ liking towards various models of e.go.
Result= 54 responses on this photo album
Election of the new Profile picture by asking
fans to tag themselves on their favorite e.go
Bollywood e.go Contest
Used the hype around Bollywood celebs to enhance engagement. This fetched us
183 responses out of 8 posts
DIY tips and photos on Twitter
Uploading pictures of cool laptop
Retweet by a follower
Introducing the Tablet PC
Introduced fans to the latest addition to the e.go
family- Tablet PC
Test for engagement
Checked if the popularity of the video depends on it’s title
being sensational by re-uploading it with a new title
Plausible reason for Cyrus videos not working– Content
not engaging enough to generate any responses.
Cyrus videos that got no response earlier fetched us
14 responses on 1 post this time due to increased
interaction on FB fan page..Another step ahead in
Raising levels of engagement
Got us 279 new fans in 2 weeks and 32
responses over 1 post.