Narendra Modi Emerges as the Most Mentioned Political Leader on Social Media [Report]


Published on

The top five ‘Most Mentioned Political Leaders’ online are Narendra Modi, Rahul Gandhi, Manmohan Singh, Sonia Gandhi and Arvind Kejriwal (in that order)

Published in: News & Politics
1 Comment
  • We have launched a petition to request President Obama to reconsider US Administration’s stand on Mr. Narendra Modi, the Chief Minister of the State of Gujarat, India.

    Please visit to review and sign this petition.
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Narendra Modi Emerges as the Most Mentioned Political Leader on Social Media [Report]

  1. 1. political leadersJanuary 2013 - April 2013mostmentionedAs the countdownto the generalelections begins,social mediaconversationsaround possiblecandidates for thetop job and otherpolitical leadershave gatheredmomentum and arelikely to reach acrescendo as we getcloser.#IndiasMostMentioned01
  2. 2. The first edition of ‘Blogworks India’s Most MentionedPolitical Leaders’ analyses online mentions of the top 20political leaders being talked about, during January 2013 -April 2013. Out of the top 20, we have identified 5 leadersbasis their names being compared for the top job amongststakeholders online and have undertaken a further analysisfocused around them.We will be bringing to you monthly updates and detailedreports every quarter up to the elections and beyond.OVERALL BUZZNarendra Modi, popularly called NaMo, leads with morethan thrice as many mentions as the nearest contender,Rahul Gandhi. New entrant to politics, Arvind Kejriwal, isat the 5th position on total mentions.BUZZ OVER TIME PERIODBoth Narendra Modi and Rahul Gandhi saw the largestvolume of mentions in April 2013, but by this timeNarendra Modi has taken a dominant lead with just hisApril mentions exceeding the total mentions of Rahul inthe entire duration of Jan-April 2013.AGE BREAK-UPNarendra Modi (63%) is marginally behind Rahul Gandhi(67%) in terms of mentions by the youth between theage-group of 18-34. It’s noteworthy that Arvind Kejriwaland Sushma Swaraj’s  mentions are from a relativelyolder age-group of users between 45-54 years of age.GENDER BREAK-UPIn terms of gender, Narendra Modi has the highestmentions from women (30%) followed by SushmaSwaraj (24%).Executive Summary02
  3. 3. 03TOP THEMESIn the sample, Caste and Religion has been found tobe the most talked-about subject around NarendraModi, with the Godhra Riots and Akbaruddin Owaisi’sarrest driving most negative mentions for him, clearlyimplying the masses haven’t forgotten these issues.Conversations and mentions around Law and InternalAffairs were most talked about by and around RahulGandhi. He also received the maximum negativementions around the theme of Corruption.Interestingly, he has also received a high number ofnegative mentions for being portrayed as a Youth icon.Development and Economy drove the most positiveconversations for Narendra Modi, who also has alarger share of positive mentions/ conversationswhen compared to Rahul Gandhi.Arvind Kejriwal’s anti-corruption campaign and thecontinuous efforts to push the Lokpal Bill have beenfound to comprise the most significant portion of hisonline mentions and conversations in the saidduration, mostly positive.While on one hand, the key driver of positiveconversations for Nitish Kumar is Development andEconomy, the negative mentions on this theme arein fact higher than the positive mentions.DEPTH OF ENGAGEMENTOverall reach - Narendra Modi leads on Twitter withthe highest reach, and highest number of uniqueauthors*, but has the lowest reach per author**.Reach per author – M. Karunanidhi leads in terms ofbeing connected with the most influential users onTwitter followed by Arun Jaitley, J. Jayalalithaa, AnnaHazare and finally Omar Abdullah.* Unique author: Unique individual who mentioned any of the political leaders.**Reach per author (on Twitter): Total reach for a particular leader divided by the number of unique authors for that leader.
  4. 4. 04BUZZ Duration January 2013 to April 2013Narendra Modi, popularly called NaMo, leads with more than thrice as many mentions asthe nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5thposition on total mentions.Other than Arvind Kejriwal, volume of mentions for all other politicians saw an increase inApril 2013. Nitish Kumar jumped to 6th position in April 2013 from 11th position in March2013. People’s reactions to Nitish Kumar’s opposition to Narendra Modi as the PM candidatecontributed to high mentions for Nitish Kumar.NARENDRA MODIRAHUL GANDHIMANMOHAN SINGHSONIA GANDHIARVIND KEJRIWALNITISH KUMARMAMATA BANERJEELK ADVANIMAYAWATIRAJNATH SINGHOMAR ABDULLAHSUSHMA SWARAJAJIT PAWARANNA HAZAREAKHILESH YADAVJ JAYALALITHAAM KARUNANIDHIRAJ THACKERAYNITIN GADKARIARUN JAITLEY10,49,0633,41,9371,56,9701,41,4511,10,94055,41947,73847,39743,85139,85532,36329,76729,72527,01623,70422,96822,71319,33718,06117,594POLITICAL LEADERS MONTHLY BREAK UP MENTIONSFEB APRMARJAN
  5. 5. 05top 20 political leadersmonthly indexDuration January 2013 to April 2013Rahul GandhiNarendra ModiManmohan SinghSonia GandhiRajnath SinghMayawatiNitin GadkariArvind KejriwalRaj ThackeraySushma SwarajAnna HazareJ JayalalithaaLK AdvaniSushil Kumar ShindeMamata BanerjeeSheila DixitM KarunanidhiDigivijay SinghShashi TharoorNitish Kumar1. ModiRahul GandhiManmohan SinghSonia GandhiArvind KejriwalMamata BanerjeeOmar AbdullahLK AdvaniArun JaitleyRajnath SinghPawan Kumar BansalMayawatiJ JayalalithaaAnna HazareNitish KumarSushil Kumar ShindeRaj ThackeraySushma SwarajAkhilesh YadavManish TewariSheila DixitM KarunanidhiDigvijay SinghShashi TharoorNitin Gadkarifebruary13955153613288NEWNEWNEWNEWNarendra ModiRahul GandhiManmohan SinghSonia GandhiArvind KejriwalNitish KumarAjit PawarMamata BanerjeeLK AdvaniMayawatiSushma SwarajJagdish TytlerRajnath SinghAkhilesh YadavAtal Bihari VajpayeeSheila DixitAnna HazareP ChidambaramManish TiwariOmar AbdullahKapil SibalArun JaitleyRaj ThackeraySushil Kumar ShindeShashi Tharoorapril159531155113NEWNEWNEWNEWRETURNNarendra ModiRahul GandhiSonia GandhiManmohan SinghArvind KejriwalLK AdvaniOmar AbdullahRajnath SinghAkhilesh YadavSushma SwarajNitish KumarKapil SibalArun JaitleyAtal Bihari VajpayeeMayawatiRaj ThackerayMamata BanerjeeSushil Kumar ShindeShashi TharoorAnna HazarePawan Kumar BansalManish TewariJ Jayalalithaamarch12210841431126NEWNEWRETURNRahul Gandhi started the year leading as the most mentioned politician in online conversations.He, however, lost to Narendra Modi in February 2013, who has since then maintained the topposition, relegating Rahul Gandhi to the 2nd position.Manmohan Singh remained at the 3rd position in January, February and April, interchanging hisposition with Sonia Gandhi in March, who herself stayed constant at the 4th position in themonths of January, February, April.It was interesting to note the emergence of Arvind Kejriwal, taking a big jump from the 8thposition in January 2013 to the 5th position in February. He has retained this position so far.Nitish Kumar has consistently been rising as one of the most mentioned political leaders,climbing from the 20th position in January to the 6th position in April.Ajit Pawar, deputy chief minister of Maharashtra, made an entry at 7th position in April 2013.Omar Abdullah interestingly made an entry at the 7th position in February 2013, but in April2013 he was at the 20th position.
  6. 6. 06BUZZNARENDRA MODI10,49,063MENTIONS92,0731,36,0603,13,7675,07,163The #VibrantGujarat Summit organised by Narendra Modibetween 11-13 January, dominated conversations in themonth of January. The event played out as an importantstart point for conversations about him as Prime Minister.Public statements of support for Narendra Modi by theSangh Parivar and BJP leaders such as Yashwant Sinhafurther gave a fillip to conversations around him. A waveof cynicism against him in the context of the Gujarat riotsand negative perceptions in the context of Muslims alsogained momentum.His speech at Shri Ram College of Commerce in DelhiUniversity on 6 February was a key conversation driverin February, while his alleged removal from WhartonIndia Economic Forum as a speaker droveconversations in March.In April, Modi’s speech to women entrepreneurs atFICCI and comparisons with Rahul Gandhi’s speech atCII led to a conversation explosion. The news aboutTeesta Setalwad, civil rights activist, accusing NarendraModi of involvement in the 2002 Godhra riots wasanother key driver of conversations for the month.RAHUL GANDHI3,41,937MENTIONSAppointment as Congress Vice President at the JaipurChintan Shivir drove 57% of total conversations forRahul Gandhi in January. Comparison between RahulGandhi and Narendra Modi, especially for theirrespective public speeches, contributed to mentions inFebruary and April. Speculation around Rahul Gandhibeing invited to speak at Wharton India Economic Forumand his subsequent denial drove buzz in March.Duration January 2013 to April 2013Even as Narendra Modi surged forward in March, Rahul Gandhi’s mentions saw a drop inFebruary, gained somewhat in March, but even then trailed his own volume of mentionsfrom January, when he was appointed Vice-President of the Congress party.JANFEBMARAPR1,o5,34243,47874,7921,18,325JANFEBMARAPR47.77%131%58.7%72%58.2%61.64%
  7. 7. ARVIND KEJRIWAL1,10,940MENTIONSPolitical attacks against the Government were thebiggest conversation drivers for Arvind Kejriwal acrossJanuary, Februray and March. His allegations againstthe Prime Minister of selling out the country’s keynatural gas field in the Krishna Godavari Basincontributed to his share of mentions in January. Hiscampaign against the Delhi Government inappropriatelyhiking the price of electricity contributed toconversations in February and March.Arvind Kejriwal protesting inflated electricity and waterbills in Delhi and going on a two week hunger strike forthe same contributed to the mentions in April.07Duration January 2013 to April 2013NITISH KUMAR55,419MENTIONSJD(U) pitching Nitish Kumar as an honest and efficientleader and a good Prime Ministerial candidatecontributed to his share of mentions in January. Newsaround Narendra Modi and Nitish Kumar conductingparallel rallies triggered comparisons in February, whilehis demand for special status for Bihar contributed to hisshare of mentions in March.Nitish Kumar opposed Narendra Modi as the PMcandidate. People’s reactions to his stand contributed toincreased mentions for Nitish Kumar in April 2013.SUSHMA SWARAJ29,767MENTIONSMost mentions around Sushma Swaraj have beenaround specific news incidents. Her statements andnews about visiting martyred soldier Hemraj Singhdrove conversations in January. 44% of mentions inFebruary were contributed by her statements onthe Hyderabad blasts. L.K. Advani’s said preferencefor Sushma Swaraj as Prime Ministerial candidateover Modi and her attack on Prime MinisterManmohan Singh and Sharad Yadav contributed toher total mentions in March.The news about Sushma Swaraj accusing the UPAgovernment for involvement in various scams andalleging that the UPA government manipulated theCBI contributed to mentions.Her stand on having stronger laws against womenabuse with reference to the rape of a 5 year old girl inDelhi contributed to the volume of mentions in April.14,44622,23838,45635,800JANFEBMARAPR54%73%7.4%4,6064,73614,63131,446JANFEBMARAPR2.82%209%114.9%8,9883,6445,72511,410JANFEBMARAPR59.45%57.10%99.3%
  8. 8. 08channels Duration January 2013 to April 2013Twitter has the largest share of mentions for all political leaders, followed by Facebook.Majority of the conversations on Facebook happen in private networks amongst family andfriends and hence often are not available as public conversations. Interestingly, NarendraModi, who had 4.17 lakh mentions for January to March, 2013, had about 4.10 lakhmentions in the month of April 2013 alone from Twitter.POLITICAL LEADERS BREAK UP BY CHANNELS MENTIONSFORUMS FLICKR AGGREGATOR MAINSTREAM MEDIA TUMBLR YAHOOTWITTER FACEBOOK BLOGSYOUTUBENARENDRAMODIRAHULGANDHIARVINDKEJRIWALNITISHKUMARSUSHMASWARAJNARENDRA MODIRAHUL GANDHIMANMOHAN SINGHSONIA GANDHIARVIND KEJRIWALNITISH KUMARMAMATA BANERJEELK ADVANIMAYAWATIRAJNATH SINGHOMAR ABDULLAHSUSHMA SWARAJAJIT PAWARANNA HAZAREAKHILESH YADAVJ JAYALALITHAAM KARUNANIDHIRAJ THACKERAYNITIN GADKARIARUN JAITLEY10,49,0633,41,9371,56,9701,41,4511,10,94055,41947,73847,39743,85139,85532,36329,76729,72527,01623,70422,96822,71319,33718,06117,594
  9. 9. 09MALEFEMALE25-3421-2445-5435-4465+55-6418-2030%70%22%78%20%80%24%76%19%81%age and gender break up Duration January 2013 to April 2013Narendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of mentions by theyouth between the age-group of 18-34.It’s noteworthy that Arvind Kejriwal and Sushma Swaraj’s  mentions are from a relativelyolder age-group of users between 45-54 years of age.In terms of gender, Narendra Modi has 30% of his total mentions from women followed bySushma Swaraj with 24% .2%7%54%23%9%4%2%1%8%58%22%7%3%1%1%4%24%24%41%4%2%1%7%35%27%21%7%1%2%5%22%24%38%10%1%
  10. 10. 10DEPTH OF ENGAGEMENT Duration January 2013 to April 2013POLITICAL LEADERS TOTAL REACH UNIQUE AUTHORS REACH PER AUTHOR TOTAL MENTIONSON TWITTERNarendra Modi 9,70,37,033 1,20,968 802 10,49,063Rahul Gandhi 7,48,72,363 57,776 1,296 3,41,937Manmohan Singh 3,70,66,267 32,930 1,126 1,56,970Sonia Gandhi 5,36,72,229 28,663 1,873 1,41,451Arvind Kejriwal 1,66,69,766 15,522 1,074 1,10,940Nitish Kumar 1,90,22,120 10,786 1,764 55,419Mamata Banerjee 1,21,85,703 9,644 1,264 47,738LK Advani 1,81,92,724 11,610 1,567 47,397Mayawati 1,49,29,703 12,055 1,238 43,851Rajnath Singh 1,69,59,694 9,267 1,830 39,855Omar Abdullah 94,96,154 5,058 1,877 32,363Sushma Swaraj 1,49,65,010 10,212 1,465 29,767Ajit Pawar 1,89,21,134 11,173 1,693 29,725Anna Hazare 1,01,74,753 4,771 2,133 27,016Akhilesh Yadav 1,14,10,175 6,442 1,771 23,704J Jayalalitha 1,24,90,559 5,336 2,341 22,968M Karunanidhi 1,22,59,147 4,553 2,693 22,713Raj Thackeray 1,05,56,523 8,487 1,244 19,337Nitin Gadkari 1,17,96,317 6,305 1,871 18,272Arun Jaitley 1,33,67,330 5,448 2,454 17,594
  11. 11. 11DEPTH OF ENGAGEMENT Duration January 2013 to April 2013BY Total online mentions: top 5BY Total reach ON TWITTER: top 51. NARENDRA MODI2. RAHUL GANDHI10,49,0631. NARENDRA MODI9,70,37,0335. ARVIND KEJRIWAL4. SONIA GANDHI3. MANMOHAN SINGH3,41,9372. RAHUL GANDHI7,48,72,3631,56,9704. MANMOHAN SINGH3,70,66,2675. NITISH KUMAR1,90,22,1201,41,4513. SONIA GANDHI5,36,72,2291,10,940
  12. 12. 12DEPTH OF ENGAGEMENT Duration January 2013 to April 2013BY unique authors ON TWITTER: top 5BY reach per author ON TWITTER: top 51. NARENDRA MODI2. RAHUL GANDHI1,20,9681. M KARUNANIDHI2,6935.ARVIND KEJRIWAL4. SONIA GANDHI3. MANMOHAN SINGH57,776 32,93028,663 15,5222. ARUN JAITLEY2,4544. ANNA HAZARE2,1335. OMAR ABDULLAH1,8773. J JAYALALITHAA2,341
  13. 13. 13THEMES Duration January 2013 to April 2013Caste & religionDevelopment &economyCorruptionDefence &foreign policyLaw, order &internal affairsYouth &employmentWomen safety& securityHealthcareEducationScience &technologythemes69,498 7,572 1,161 5,954 93748,160 12,850 3,736 3,908 90928,038 17,380 17,464 1,178 1,73717,276 13,057 2,140 953 4,09230,057 20,886 4,403 4,488 4,8439,635 15,929 695 191 2416,996 6,202 1,320 899 2,3903,210 767 58 137 182,050 628 138 192 451,039 1,246 82 118 32
  14. 14. 14THEMES Duration January 2013 to April 2013Caste & religionDevelopment &economyCorruptionDefence &foreign policyLaw, order &internal affairsYouth &employmentWomen safety& securityHealthcareEducationScience &technologythemesBY SENTIMENT169 40 24 105 37131 65 44 289 2957 89 306 36 4140 39 38 18 16056 103 71 53 15527 83 9 13 1014 36 15 39 7110 10 0 9 15 7 3 12 24 5 1 0 0POSITIVE NEGATIVENEUTRAL
  15. 15. 15THEMES Duration January 2013 to April 201328% 34% 38% 13% 15% 73% 13% 21% 67% 12% 23% 65% 32% 19% 49%40% 16% 44% 3% 8% 89% 65% 11% 24% 25% 17% 58% 29% 59% 12%25% 31% 44%7% 24% 69% 40% 26% 34% 8% 76% 16%27% 27% 46%67% 11% 22%19% 12% 69% 15% 31% 54% 30% 30% 40%63% 15% 22%8% 14% 78% 47% 20% 33% 62% 8% 31% 21% 61% 18%43% 36% 21%40% 48% 13% 8% 41% 51% 8% 63% 29% 17% 44% 39% 4% 84% 12%57% 26% 17.% 14% 18% 68% 36% 41% 23% 20% 54% 26% 21% 66% 14%100%50% 50% 20% 40% 40%17% 33% 50%14% 14% 71% 33.3% 33.3% 33.3% 50% 50%60% 40%22% 11% 67% 100%100%10% 90%POSITIVE NEGATIVENEUTRALthemesBY SENTIMENTCaste & religionDevelopment &economyCorruptionDefence &foreign policyLaw, order &internal affairsYouth &employmentWomen safety& securityHealthcareEducationScience &technology
  16. 16. 16Caste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technologyDuration January 2013 to April 2013THEMES BY SENTIMENTPOSITIVE NEGATIVENEUTRALCaste & religionUsers appreciated that NarendraModi did not mention Hindus orMuslims in his speech.Communal riots in Gujarat drewnegative conversations.Saurabh@SaurabhMcseNarendra  Modi  is  a  man  of  vision.  No  riots  in  10  years.  Forget2002.Manish Prasad@_manish25Like  a  true  leader  Narendra  Modi  has  #secularism  Something  which  will  be  discussed  and  probably  accepted  by  publicMark Manning@tandmarkNarendra  Modi,  accused  of  sparking  bloody  riots  in  Gujarat,  named  to  leadership  of  India  opposition  party:  or  Rahul...  Now  only  god  can  save  this  country  and  since  it  doesn’t  exist...  There  is  no  hope...  #communalvsincompetency
  17. 17. 17Duration January 2013 to April 2013development & economyUsers commented that while NitishKumar says “Bihar is backward, help us”Narendra Modi says “Gujarat isprogressive, learn from us”. Userspraised Narendra Modi’s idea ofnational development.Some users said that the developmentof Gujarat is misleading, as this has onlyhelped a few industrialists.Some users talked about a UNDP reportin 2010 that placed Gujarat after eightother Indian States in terms ofdevelopment.Pawan Dalal@_pd5@pakhishukla21  #NaMo  as  PM  means  triumph  of  development  politics  over  vote  bank  politics.  And  I  believe  BJP  is  aware  of  this  fact.Gurinder S Ahluwalia@Guri02BJP  has  showcased  its  Modi  led  Hindutva  brigade,  now  economy  can  go  to  hell.Vasu@5BornArtistAtleast  1  politician  in  #India  talks  &depends  on  developmental  politics.  Nice  address  to  students  by  Narendra  Modi  at  #ShreeRamCollege  DelhicorruptionNarendra Modi has been cited as a rareexample of a Chief Minister who isntinvolved in bribery and extortion.After Amit Shah and Vitthal Radadiyajoined BJP, users mocked NarendraModi’s promise of making India free ofcorruption and crime.Everybody@BeingBartiyaOnly  people  who  are  corrupt  (like  Congress)  have  to  be  scared  of  Lokayukta.  Modi  or  his  govt  need  not  be  scared  as  they  are  clean  than  Cong.Sadanand Dhume@dhume01Narendra  Modi  “is  seen  as  a  rare  example  of  a  chief  minister  without  involvement  in  bribes  or  extortion.”  #IndiaSateash@actindiaMark  my  words.  When  NaMo  takes  over,  every  thief,  dacoit  and  scamster  will  run  for  like,  India.  Burqa  butts  #Owaisi  may  be  cooling  heals  in  Jail.Nitin Chavan@a20nitinMr.  Modi  winning  assembly  elections  doesn’t  mean  that  you  can  follow  ur  corruption  practices,  be  true  to  ur  heart  atleast.  Gujarat  Lokayuktaashutosh@ashutoshibn7Amit  Shah  will  become  general  secretary  and  Vitthal  Radadiya  joining  BJP.  Modi’s  promise  to  make  India  corruption  and  crime  free!!!
  18. 18. Duration January 2013 to April 2013Law, order & internal affairsUsers praised Narendra Modi for goodgovernance and cited the example ofRajkot which is the best city in termsof law, order and women safety.Users commented that Narendra Modifailed to control the violence duringthe Godhra riots.Manish Runthala@manishr20Rajkot  is  the  best  city  in  law  n  order  nd  women  safety.  we  should  make  whole  country  like  dis  nd  bring  modi  as  PM  @siddharth76Desh Gujarat@DeshGujjarat@aajtak  Help4Justice  5  Nepalis  who  burnt  themselves  to  death  because  of  3  #BJP  leaders  harrassment  in  #Modi’s  #Gujarat  A  Chief  Minister  is  responsible  4  law  &  order  in  his  State.  @Avinash_Badade  #Modi  failed  to  control  violence.  Period.defence & foreign policyUsers supported Narendra Modi’s act ofrequesting Pakistani delegates to leavethe Vibrant Gujarat Summit, 2013.Anish Shah@AnishShah11Narendra  Modi  requests  pakistani  delegates  to  leave  #VibrantGujarat  @PMOIndia  This  has  to  be  India’s  stance  sir.  Its  time  to  wake  up.Youth & employmentUsers named Narendra Modi a youthleader.Users questioned Narendra Modi’scomment about Gujarat being thebiggest job creator in the country.Divya Gupta@_divyaguptaThe  country  needs  ppl  like  modi  who  inspire  the  youth  to  work  for  the  welfare  of  the  country!  modi  at  #SRCC!Tanya@_LazyGalSlogan?  Say  heartbeat!  “@ANI_news:  Giriraj  Singh,  BJP:  NaMo  NaMo  has  become  a  slogan  among  the  youth  in  the  country.”Shriraj Kesariya@_shrirajSpotlight  on  Narendra  Modi:Good  Growth  but  where  r  d  jobs  in  Vibrant  Gujarat?  #Modi4PM  #namolies  Thirumalai B@SREEHARI2001When  Modi  is  unable  to  source  employment  to  Semi-­‐literate  youths  of  Gujrat,  How  can  Indians  expect  him  to  do  even  a  bit  on  Same  in  India?18
  19. 19. 19Duration January 2013 to April 2013Women safety & securitySome users said that the media unfairlyblames Narendra Modi for rapes in the2002 riots despite no evidence.Some users blamed Narendra Modi fornot being able to prevent rapes duringthe Gujarat riots.Aam Aadmi@aamAdmyHi  @ratigirl  Any  idea  why  BJP  MM  JOshi,  Jaitley  support  alleged  child  #Namo  silent?  Injustice  4  #delhigangrape  victim?AAEEN AHMAD SIDDIQUI@AAEEN@nanditathhakur  What  you  have  got  to  say  about  hundreds  of  girls  raped  in  Gujarat  by  the  order  of  your  CM  #Modi  #hypocrites  @ShehlaRashid@albatrossinfoIndian  secularism  =  gangrapes  everyday  (Delhi)  +  Muslim  cops  murdered  by  is  the  safest  city  in  IndiahealthcareHarminder Singh@hslambaNarendra  Modi  never  explained  at  #SRCC  why  his  Gujarat  model  could  not  improve  the  HDI,  healthcare,  education  as  compared  to  other  stateseducationShriraj Kesariya@_shrirajGujarat,only  4  have  Principals  &  his  First  Preference  #SRCC  #BJPpressbrief@PressbriefPrimary  education  in  #Modi’s  ‘Vibrant’  #Gujarat  is  in  the  doldrums  and  the  worst  sufferers  are  the  poor  and  the  understand  MT  @sardesairajdeep  Modi’s  girl  child  education  scheme  
  20. 20. 20Duration January 2013 to April 20131953 shares 827 sharesmost shared content
  21. 21. 21Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRALAshish@911ashish@sagarikaghose  And  give  credit  to  only  hail  sonia  n  rahul  most  honest  sector-­‐media..cash4votes,  radiagate,  assam  riots,secularism  etcAhalya Holkar@ahalyaholkarCorrupt,  Communcal  Congress  ki  Chintan  Shibir  se  nikla  dhakkan  RahulCaste & religionRahul Gandhi’s statement “We dontunderstand caste or religion. We onlyknow Indias DNA” was shared by people.People said that Rahul Gandhi ischanging the meaning of communalismto secularism.Shriraj Kesariya@_shrirajRahul  Gandhi  hit  out  at  Narendra  Modi  4  alienating  Muslims  hurting  India.  #RG4PM  #RGCII  #CII  #AGM  The *@2NumbariRahul  Gandhi  in  line  with  his  family  and  party  screwing  the  word  ‘Secular’.  I  so  wish  even  the  words  could  be  patented.The Gandgi Pariwar@GandgiPariwarSir  Rahul  Gandhi  is  disappointed  at  Diggy  Singh  choosing  Ram  Navami  to  would  have  been  a  secular  act.THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology
  22. 22. 22Duration January 2013 to April 2013Butchi.Kotha@koteswararaooI  am  committed  and  see  that  Food,  education,  infrastructure  and  self  employment  in  all  villages  of  India  be  provided...  Rahul  GandhiAnand Detroja@ananddetrojadeveloped.RT  @ndtv:  Rahul  Gandhi:  We  need  to  focus  on  leadership  developmentAnand D Kothekar@anandkothekarI  wonder  what  #Rahul  Gandhi  does  to  ‘development’,  ‘economic’,  ‘infrastructure’.  Hats  off  to  his  effort!  #ASSAbhishek Tiwari@AbhisheKrTiwariI  heard  Rahul  Gandhi  was  invited  in  #Conclave2013  bt  he  refused  !!!!  The  only  diff  between  dynastic  politics  and  growth  politics.development & economyPeople hope that India will developunder Rahul Gandhi’s leadership.People mocked Rahul Gandhi sayingthat while Narendra Modis USP is theprogress of Gujarat, Rahuls USP isSonia Gandhi.Anil Kumar Pillai@Aerialbay@ndtv  Rahul  Gandhi  can  do  better  than  any  other  politician  in  India.Now  he  needs  to  act.Hope  he  will  remove  the  corrupt  Indian  politiciansMera Baap@69bpl69corruption.  Is  just  like  osama  family  n  @JhaSanjay  @gsurya  @MrsGandhiabheer monga@abheer123Rahul  Gandhi  may  give  as  many  speeches  he  wants  to,  but  I  won’t  let  my  country  be  ruled  by  corrupt  foreigners.  #DisempowermentOfTheGandhisKunal Choudhary@2KunalChoudharyRahul  Gandhi  as  PM......  Congress  is  not  corrupt  ....  @BDUTT  is  an  honest  journalist...  :D  :D  :D  hahahahaha...corruptionPeople hope that Rahul Gandhi will getrid of corrupt politicians.Some people mocked Rahul Gandhi’sstatement that there is no corruptionin the Indian political system.Some people said they want acorruption free India, not managedand manipulated by corrupt RahulGandhi and his family.Shamit11@AAP_ka_BAAPPeople  who  are  corrupt  stand-­‐up  and  talk  of  eradicating  corruption:  Rahul  
  23. 23. 23Duration January 2013 to April 2013India First@80o00If  you  wonder  why  youth  leader  “Rahul  Baba”  kept  mum  over  delhi  rape  case  .  Please  do  google  rahul  and  amethi  rape  case  !!  #Delhi  #IndiaAaditya E Vasu@Aaditya_VsRahul  Gandhi’s  reluctance  to  lead  even  when  a  tailor  made  opportunity  presents  itself  is  simply  inexplicable.  #DelhiGangRapeIndiaFirst@_InnovisionHow  Rahul  Gandhi  Blew  the  Indian  Rape  Crisis  via  @thedailybeastLaw, order & internal affairsRahul Gandhi keeping quiet for a longtime on the Delhi gang rape created alot of controversy.SHOWMAN@dppoddarNone  punished  for  1984  riots.  Was  none  responsible?  What  did  Congress  govt  2  do  control  the  riots?  Nation  needs  the  answer.  Rahul  must  replyAbhimanyu Tyagi@abhimanyutyagiMillions  of  youth  want  Rahul  Gandhi  as  PM  candidate  in  2014:  Jyotiraditya  ScindiaUnion  Minister  Jyotiraditya...ANI@ANI_newsA  confused  youth  leader  presented  his  confused  ideology  which  no  one  could  understand-­‐Prakash  Javadekar  on  Rahul  Gandhi  speechGaurav Parmar@_foxymoronFor  every  word  Narendra  Modi  speaks  at  #SRCC  addressing  to  the  youth  present  in  their,  Rahul  Gandhi  is  being  smacked  on  his  ass  by  Sonia  &  MMS.Youth & employmentSome people hailed Rahul Gandhi as ayouth icon.Some people mocked Rahul Gandhifor being addressed as a youth icon.
  24. 24. 24Duration January 2013 to April 2013Abhimanyu Tyagi@abhimanyutyagiThanks  Mr.  Rahul  Gandhi  for  visiting  to  Delhi  Gang  Rape  Family  and  your  cordial  assurance  to  them.  We  hv  full  faith  on  Indian  Judial  system.Dabang_Gujarati@DabangGujaratiDid  Rahul  Gandhi  say  a  word  in  Delhi,  Sarabjit  Singh  in  Pakistan,  China  intrusion  on  Indian  soil?aarun@aarunc@ndtv  yeah!  Like  u  showed  ur  support  for  the  innocent  protestors  at  india  gate  protesting  the  delhi  gangrape!  Rahul  baba  grow  up......  manish shrivastava@aaruncRahul  Gandhi  Gang  rapes  Sukanya  Devi  on  3-­‐12-­‐06  and  after  a  month  sends  legal  notice  to  a  post  box  in  USFeb  2,...  adesharma@adesharmaSonia  &  Rahul  Gandhi  showing  off  on  rape  law  instead  of  taking  real  action.  The  juvenile  shud  be  tried  wth  other  accused  &  treated  as  adultWomen safety & securityRahul Gandhi visiting the Delhi gangrape victim’s family received positivereaction from people.Rahul Gandhi keeping quiet for a longtime on the Delhi gang rape created alot of controversy.Rahul Gandhi was accused of beinginvolved in the gang rape of a girl inAmethi.Mayank Gupta@Mayank29GuptaWho  should  be  blamed  for  malnutrition  in  Dalits?  Answer  is  Rahul  Gandhi.healthcareShriraj Kesariya@_shrirajCongress’  Jaipur  session  is  likely  2  have  additional  session  on  science,tech.&  education  thanks  2  d  efforts  of  Rahul  GandhiAmit@AmitK2K“Rahul  Gandhi  cannot  even  write  a  &  experience?  That  man  knows  nothing.”  R.  JethmalaniV N@aryavansh108@narendramodi  sadly  RAHULBABA  does  not  do  anything  like  running  a  Minister  with  his  vision?  agreed? education
  25. 25. Duration January 2013 to April 20131953 shares 541 sharesmost shared content1493 shares 1373 shares25
  26. 26. Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRALCaste & religionArvind Kejriwal is looked upon as asecular leader.There was negative feedback from userson Arvind Kejriwal remaining silent onAkbaruddin Owaisi’s hate speech.Madhu Kishwar@madhukishwarPositive  sign:  Muslims  reaching  out  to  entire  range  of  support-­‐  plus  manpowerAvinash Bhat@aviniashbhat01Party  are  silent  on  Hate  Speech  of  #Owaisi  As  a  secular  party  the  need  minority  votes  nadevelopment & economyUsers supported Arvind Kejriwal’scomment on the price rise – “Whenpower prices rise then theGovernment says it is in the hands ofDERC, otherwise it is within theirjurisdiction”.ARUN SAXENA@ARUNSAXENA5deafening  silence  from  kejriwal  of  aanaadmi  fame.  does  he  believe  terrorism  by  islamic  fanatics  is  of  no  concern  to  the  aam  aadmi?Swapnil Gupta@Mr_dementedsituation  at  LoC?  after  he  is  th  only  patriot  ...nd  honest  man  in  this  country!THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology26
  27. 27. Duration January 2013 to April 2013corruptionUsers supported Arvind Kejriwal’smandate of exposing corruptpoliticians.Users supported Arvind Kejriwalsstatement that the goverment isntrevealing a clear stance on the LokpalBill.Some people said that the trueintention of Arvind Kejriwal is to grabpower and not remove corruption.Some people said that Arvind Kejriwal’s‘extortion through politics’ is thebiggest scam.Dr. Rajesh Saini@rajeshsainims@annahazaresays  kindly  guide  and  support  arvind  kejriwal  and  aam  aadmi  party  to  make  india  corruption  free  and  casteless.Tinu Cherian Abraham@tinucherianbetween  Delhi  govt,  power  companies  via  @ZeeNewsshailesh pandey@shailesh378#Ajay@Ajaykumar265Supporting  corruption.  Supporting  corrupt  politicians.”Law, order & internal affairsArvind Kejriwal refused to seek bailwhen arrested in a criminaldefamation case filed against him byDelhi Chief Minister Sheila Dikshit’spolitical secretary for his remarksduring protests on the power tariffissue. He was later released. Userssupported his stand.There were negative reactions fromusers on Arvind Kejriwal remainingsilent on the Bengal and Assam riots.Kiran Kumar Khurana@kirankhurana*Judiciary  also  knows  the  real  culprits,  Then  how  to  jail  the  right  person?  Shamit11@AAP_ka_BAAP@SHRIRAM_PUROHIT  @waglenikhil  What  about  #BengalRiots?  Any  views  media?  No  Condemnation  of  #AssamRiotARUN SINHA@TRUTHANDARUNhosle  ko  salam  but  injustice  would  always  be  there  will  politics  will  play  with  unfair  means.27
  28. 28. Duration January 2013 to April 2013Youth & employmentPeople named Arvind Kejriwal a youthleader.Shanmugam@ShextrusionAam  Aadmi  Party  to  come  to  power  and  lead  the  country  nicely  with  enormous  support  from  youth  of  INDIApuneet shukla@punnu_shuku@NMenonRao  -­‐n  do  u  appreciate  d  deeds  of  arvind  kejriwal..he  is  giving  youth-­‐d  courage  to  make  system  better  which  is  plagued  by  sheer  inept#BijliPaniRally@mohanty_05of  parliament  who  face  rape  charges  against  them.  Would  you  expect  them  to  form  strong  anti-­‐rape  laws?Swapnil Gugnani@swapnilgugnani@reachindian  Why  ur  noble  sole  rape-­‐victim  who  died  in  a  pvt  hospital  after  being  in  coma  for  13  days?Women safety & securitySome people supported ArvindKejriwal’s comment on the Delhi gangrape case – “There are members ofparliament who face rape chargesagainst them. Would you expect themto form strong anti-rape laws?”Once again there was negativefeedback from users on Arvind Kejriwalremaining silent on the Delhi gangrape KJS Arora@KanwaljitSingA28
  29. 29. Duration January 2013 to April 2013most shared content303 shares 303 shares29
  30. 30. Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRALDeepak SIngh@smarketto  develop  Agro  processing  industry  in  Bihar  but  he  was  busy  doing  secular  fraudCaste & religionNitish Kumar has been branded a truesecular leader.Nitish Kumar’s silence on the Owaisiissue drew negative conversations andhis secular stance was called fake.Naushad Shaikh@getnaushad@Pressbrief  #Modi  #BJP  Congress  candidate  for  2014  2  bring  secular  n  Devlpmnt  2gthrNehal Anwar@qasminehalIf  growth  is  the  only  criteria,  Nitish  at  states  growth  ratio.  Nitish  has  got  secular  image  too.Nick turiim@mhanthunghas  the  credentials,  experience  and  THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology30
  31. 31. Duration January 2013 to April 2013development & economyUsers praised Bihar’s fast developmentunder Nitish Kumar’s leadership.Users talked about Dalai Lamas praisefor the Bihar model of development.Nitish Kumar’s insistence on specialstatus for Bihar drew negativeconversations.Dreesti Thæpæ@dreestiBihar  is  the  fastest  growing  state  of  India  with  the  economic  growth  of  #inspiringyoungleaderDr. Demon@avthedemonMamata  Banerjee  should  learn  the  art  #Bihar  has  zilch  but  it  has  high  growth  rate  &  #Bengal  it’s  declining.Mayank.M.Nema@MayankMNemaPhenomenal  growth  record  of  Nitish  Gangetic  plain,  produces  less  sugarcane  @ShuklaRajivFlamboyant@beingprabhuNitish  kumar  is  inauguratin  MG’s  tallest  building  in  Gandhi  Maidan  Bihar.just  thinking  how  it  will  help  dev  Bihar.  Using  tax  payers  on  this?corruptionUsers talked about Nitish Kumar as anon-corrupt and honest politician.Nitish Kumar’s zero tolerance policyagainst corruption drew positiveconversations.Some users claimed that Nitish Kumaralso has corruption at every level ofgovernance.Amit@AmitK2K@sunandavashisht  Shivraj  are  also  OBC.  They  are  some  of  the  most  honest  CM,  India  ever  had.Dr. Dinesh Karia@dineshjkIf  all  the  amount  of  all  the  scams  are  distributed  to  biharis  then  Nitish  kumar  make  it  gujarat  by  outsourcing  to  NaMo.31
  32. 32. Duration January 2013 to April 2013defence & foreign policyAmit Srivastav@AmiSriSaeed...  says  Hindus  in  Pakistan  are  safe!  via  @NitiCentral  #Pakistan  #HinduismNeelakantan@ecophiloHindus  in  Pakistan  are  safe,  says  Nitish    via  @zite  perhaps  he  can  shift  there  and  prove  it...There were negative reactions to NitishKumar’s comment that Hindus inPakistan are safe.Youth & employmentUsers felt that Nitish Kumar shouldwork towards providing youthemployment, which he has ignored.ProfNKPandey@ProfNKPandeymigrant  Biharis  are  offered  employment  in  Bihar,  their  hard  work  Santosh@skonnurgrants  Bihar  women  35%  quota  in  police  jobs  -­‐­‐ku...  #IndiaAndrew G Dragon@AndrewGDragonBihar  to  constitute  10000  self  help  bid  to  make  women  economically  strong... Kumar@Am_Karizmatichas  been  doing  rape  with  her  own  14yrs  old  daughter  for  last  two  months.  Via  today’s  @the_hindu  Alld.Women safety & securityThere were positive conversationsaround Nitish Kumar announcing thathis government has planned to form10,000 self help groups to makewomen economically stronger.People praised Nitish Kumar’s move togrant women 35% quota in police jobsin Bihar.People talked about Bihar getting anall-female battalion under NitishKumar’s governance.People supported Nitish Kumar’sstatement in favour of reducing theage of juveniles to 16 in the wake ofthe Delhi gang rape case.There were negative conversationsaround Nitish Kumar competing withNarendra Modi while there had beenrapes in Bihar.IndiaFirst@InnovisionTwo  more  accused  held  in  Bihar  is  competing  with  NaMo32
  33. 33. Gautam Chikermane@gchikermanegovernance  by  workers  here.  a  U-­‐turn  from  Lalu  Prasad’s  matchstick-­‐in-­‐ear  approach.sunetra choudhury@sunetrac83  per  cent  of  children  in  Bihar  are  malnourished-­‐  think  about  the  number,  chew  on  it  while  you  think  about  the  healthcareThere was praise for Nitish Kumar forhis actions on the issue of healthgovernance.Modi4PM@SwarupPhDupper  caste  poors  shudnt  get  quota  per-­‐ca...  Only  JD(U)  voters  shud  get  it?  LT  @biswajeetdasheducationThere were negative conversationsaround Nitish Kumar’s comment thatpoor people from upper castes shouldnot get quotas.Duration January 2013 to April 201333
  34. 34. Duration January 2013 to April 2013most shared content780 shares 473 shares34
  35. 35. Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRALCaste & religionSushma Swaraj was perceived as asuitable candidate for Prime Ministerdue to her secular beliefs.People said that Sushma Swarajfocused more on the colour saffron,rather than on other, more pertinentissues.Sushma Swaraj was branded as anti-secular by some users after RSSsupported her Prime Ministerialcandidature.Arihant Pawariya@SecularattiShe  is  secular  too  unlike  communal  Modi  @sagarikaghose  As  PM  candidate  Sushma  Swaraj  best  choice.Patriarchal  BJP  refuses  to  give  her  chanceTheJaypeeSingh@jayprakashindia#Indiatv  Dusra  Atal  banne  ki  kshmta  hai-­‐-­‐jinke  constituency  Vidisha  mai  jyadatar  voters  muslim  hai:DEEPAK@DeeCosmosSushma  Swaraj  is  giving  a  speech  on  Bhagawa  (Saffron)  colour  at  the  Who  are  other  participants?BeLLA_BoY@greatsidd#bjp  ,..i  hate  its  party  as  #modi  #advaani#sahvaj  husain  #gadkari#susmaswaraj#uma  ...inki  rajneeti  religion  k  naam  p  hoti  haiTHEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology35
  36. 36. Duration January 2013 to April 2013corruptionUsers tweeted about Congress goonsdisrupting Sushma Swaraj’s speechabout the farm loan waiver scam.Users blamed Sushma Swaraj and theBJP for making money out of coffinsand the Kargil cess scam.Jitega Bharat@JitegaBharatSushma  Swaraj  as  PM  of  NDA  in  2014  w  Narendra  Modi  in  charge  of  Infrastructure,  govt  reforms  &  anti-­‐  corruption  can  distroy  CONgress  culture!akash@AkashSoniZeeMost  corrupt  govt  in  the  history  of  #Coal  #ScamBharat Patriot@BharatPatriot47@minhazmerchant  Sushma  Swaraj  shouted  for  independent  CBI  in  parliament  but  no  mention  in  amendments  proposed  during  janlokpal  debate  2/2Law, order & internal affairsUsers reacted negatively to SushmaSwaraj’s comment about Chhattisgarhbeing the safest place for women inthe country.~ Gladiator ~@stfu_veerI  think  she  never  visited  gujarat  !!  RT  @htTweets  Chhattisgarh  safest  place  for  women  in  the  country:  Sushma  Swarajdevelopment & economyPeople talked about Sushma Swarajfavouring the all women bankproposal by the Finance Ministerduring Budget 2013.Deepthy mukundan@DeepthymaxSmiling  @SushmaSwarajbjp  ,  Sonia  Gandhi  and  Speaker,  when  1k  cr  is  allocated  for  women’s  bank  #Budget2013  :-­‐)Deepak Singh@smarketI  completely  endorse  @Realist_Indian  be  big  disaster  for  Indian  economy  plus  they  don’t  make  sense36
  37. 37. defence & foreign policySome users hailed Sushma Swaraj’scomment on the beheading of martyrHemraj Singh – “If we dont getHemrajs head, lets get 10 of theirs”.Some users reacted negatively toSushma Swaraj’s comment on thebeheading of martyr Hemraj Singh.arun tewari@aruntewari19Its  always  give  feel  good  to  hear  sushma  swaraj  ji.why  are  v  helpless  country  regarding  pakistan.Akilan@akilan27#facepalm  RT  @gkjohn:  Foreign  from  Pak  to  avenge  Hemraj,  says  Sushma  Swaraj. January 2013 to April 2013women safety & securityPeople praised Sushma Swaraj’s standcalling for a parliament session fortougher laws against rape.There were negative reactions toSushma Swaraj calling the Delhi gangrape survivor a ‘living corpse’.Anuradhaa sharma@anutilakSushma  Swaraj  calls  for  special  Parliament  session  for  tougher  rape  law  Sushma-­‐SAmith@amithbn@SathyaSher  like  sushma  swaraj  would  have  wanted  it  to  be.  Her  midset  is  quite  feudal.  Calling  rape  survivor  a  living  corpse.She’s  MoronNo1Shreekanth Sahu@SahuKNTSushma  Swaraj,  is  very  vocal  about  rapes  in  New  Delhi  but  she  does  not  say  a  word  about  atrocities  against  women  in  Madhya  Pradesh.  DVSeducationUsers tweeted about Sushma Swarajrecommending measures to improvethe education system of the country ata Delhi seminar.37
  38. 38. Duration January 2013 to April 2013most shared content1953 shares 541 shares38
  39. 39. Duration January 2013 to April 2013METHODOLOGYDISCLAIMERSELECTION CRITERIAA list of 187 Indian political leaders were considered for this report.These leaders are Cabinet Ministers, Minister of states, Chief Ministers of states,important leaders from all political parties, and independent political leaders.In total 22,77,869 mentions of various combinations of these keywords were foundbetween 1 January 2013 and 30 April 2013.The top 20 political leaders were identified basis their share of mentions in onlineconversations.Out of the top 20 political leaders, five were chosen for thematic analysis basis theirnames being compared for the top job amongst stakeholders online. These include -Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Nitish Kumar, Sushma Swaraj.Thematic analysis was done for the following themes identified through keygovernment ministries but which were sometimes clubbed based on synergies of thethemes:Corruption; Development & economy; Caste & religion; Women safety & security;Youth & employment; Defense & foreign policy; Law, order & internal affairs; Science& technology; Education & healthcare.A sample size of 400 (100 posts per month) posts was evaluated for sentiment andthemes for each of the five political leaders. A single post may have had multiplethemes and hence for each political leader the number may add up to more than400.We have made all efforts to keep the report error free. Please do point out any errors thatyou may notice and we will incorporate your insights for future editions. Please write tous at with the subject line ‘corrections’.39About BlogworksDriven by purpose and meaning, Blogworks helps global brands and organisations strategically leverage social media todraw insights, engage stakeholders in conversations, build communities, and co-create for business impact.Visit us at Connect with us at