Myntra.com ran a Twitter contest on World Telecommunications Day. Let us read more about it.

1. Myntra.com engages Twitterati with #DialForStyle contest on the occasion of
World Telecommunications Day
Myntra.com is India’s largest e-commerce platform for fashion and lifestyle products. The brand is active
on social media with over 1.3 million Facebook fans and over 8000 Twitter followers. Here is a case
study of a Twitter contest which was implemented today.
Case Study
Objective: On the occasion of World Telecommunications Day, Myntra.com wanted to combine
telecommunications and style for a fun engagement on Twitter.
Strategy: Myntra.com mixed the two genres by conducting a quiz, consisting of 10 questions, in which
both a mobile and knowledge of fashion played a part.
Implementation: The hashtag used was #DialForStyle
Myntra.com gave the participants on Twitter a total of 10 clues every 10-15 minutes with a set of
numbers accompanying each clue. These numbers, when typed using an alpha-numeric keypad, would
actually spell out a word related to fashion. Participants also got an example to start with, so there
would be more clarity on the contest (tweet). By the fourth question, the hash tag #DialForStyle had
started trending, and the total number of tweets generated was 1500.
More than the trend itself, several tweets appreciated the uniqueness of the contest. (examples below)
Myntra.com added more than 50 followers and crossed 8000 followers during the contest.
The contest ran from 2pm - 5 pm and the results were announced at 5 pm. The winners were rewarded
with Myntra gift vouchers.
This creative was used on Twitter to introduce the contest

2. Screenshot of the hastag trending
Examples of some tweets that were generated are as follows: