Mumbai Patrol Digital Media Campaign Report

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Built in 3 phases during the course of 60 days, initial responses from the Mumbaikars on Facebook started coming in within few hours of creating the page with over 100 people voicing their concerns.

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Mumbai Patrol Digital Media Campaign Report

  1. 1. Mumbai Patrol Social Media Campaign Report 1st Feb, 2014-31st March, 2014
  2. 2. Introduction A TOI initiative focusing on the city's civic, infrastructural, social and safety issues that need immediate attention from the concerned authorities
  3. 3. Objectives Aware Mumbaikars about the campaign Generate relativeness and encourage responses Populate Mumbai Patrol initiative among masses Drive engagement on Social Media platforms
  4. 4. Campaign Summary 41 WARDS 10 TOWNHALLS WARD-WISE UPDATES EVENT ALBUMS WORLDWIDE TWITTER TRENDING
  5. 5. Social Media Summary • REACHED OVER 1 MILLION USERS Facebook • REACHED OVER 25,000 ACCOUNTS Twitter • GARNERED 15732 VIEWS YouTube
  6. 6. Campaign Reach Engagement • 72,560 Reach • 1,207,462 Virality • 293,819
  7. 7. Facebook Metrics Average Likes per post- 77 Average Reach Per Post-10,544 Average Daily Likes on Page- 1,390
  8. 8. PHASE I- LAUNCH
  9. 9. Initial Responses from #Mumbaikars on Facebook Within few hours of creating the page more than 100 people voiced their concerns
  10. 10. Mumbaikars’ reaction to #MumbaiPatrol
  11. 11. Overwhelming response by Mumbaikars
  12. 12. Initial Responses from #Mumbaikars on Twitter
  13. 13. PHASE II- TOWNHALLS
  14. 14. Ward- wise Updates A series of updates were done as per the wards
  15. 15. Numerous comments were poured within few hours of update
  16. 16. Mumbaikars instantly related to the campaign and started discussing about it on social
  17. 17. PHASE III- CONCLUSION OF #MUMBAIPATROL
  18. 18. A video was created to conclude the campaign to get attention from the Mumbaikars towards the issues of their respective wards.
  19. 19. Video Promotion
  20. 20. The video manage to reach more than 5 lakh Mumbaikars through social media. Shared by over 300 Facebook users and retweeted by over 150 tweeple
  21. 21. Mumbaikars gave a solution!
  22. 22. TWITTER CAMPAIGN Get #MumbaiPatrol trended to reach out maximum Mumbaikars through the video
  23. 23. Comments about the Video More than 100 comments on YouTube videos
  24. 24. Twitter Metrics Trended for 2 hours Worldwide Trended for 6 hours 20 minutes Nationwide Number of tweets- 7,584 Accounts reached- 22,591 Impressions- 7,07,673 Conversations- 353
  25. 25. LET’S NEURORIZE! Please feel free to ask any questions  https://twitter.com/neuronimbus https://www.facebook.com/neuronimbus

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