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How Simplify360 Made Global Brand With Content Marketing


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September 27th, 2010 was the day when Alpha version of Simplify360 was shown to the World for the first time. The product developed inside a small apartment in Murugeshpalya, Bangalore was opened to the big tech audience in MidVentures Launch Event at University of Chicago, United States.

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How Simplify360 Made Global Brand With Content Marketing

  1. 1. 7 Commandments of Content Marketing The Ultimate Success Strategy Case Study of Simplify360
  2. 2. Education Design Celebration Speed Provocation Consistency Story Telling
  3. 3. Education
  4. 4. E-books Whitepapers Case Studies And more! Everybody will learn. It’s the privilege to be the one they learn from.
  5. 5. Less motherhood talks; focus on real actions.
  6. 6. Design
  7. 7. Everyone wants to be associated with something beautiful.
  8. 8. That cannot limit on presentations. Every off-line appearances matter too.
  9. 9. Celebration
  10. 10. Celebrate the journey. Life is too short to be working always.
  11. 11. Nothing in better than a client win. Celebrate with open heart.
  12. 12. Speed
  13. 13. Product evolved every month, and so did the brochures. Aggression for constant evolution. Keep evolving always.
  14. 14. Consistency
  15. 15. We made sure something valuable comes out every week. Consistency is heroism.
  16. 16. Story Telling
  17. 17. This is how Simplify360 launched in Korea. Announcements can sometimes be interesting.
  18. 18. You don’t sell to competitors. Your leads may not just understand what you sell.
  19. 19. Provocation
  20. 20. Let them hate you but not ignore you!