Social Media Case Study: HomeShop18's Samsung Galaxy SIII Contest

2,378 views

Published on

HomeShop18.com and Samsung Mobiles had launched a Samsung Galaxy SIII contest on Facebook . The interesting angle here is the barter between both brands to leverage via social media and on their website.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,378
On SlideShare
0
From Embeds
0
Number of Embeds
1,281
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Case Study: HomeShop18's Samsung Galaxy SIII Contest

  1. 1. Samsung Galaxy SIII Contest
  2. 2. Campaign Objective• Leverage HomeShop18.com and Samsung Mobiles’ association via Social Media• Increase traction on Homeshop18.com
  3. 3. What we did?• Asked users 5 questions, about SIII & Homeshop18• Asked users to state why they deserved to win the Samsung Galaxy SIII• Gave users 5 clues which lead to the Facebook Timeline or onto the website• The fastest to answer with a combination of the wittiest answer was our Winner!
  4. 4. The Results7899Entries66422Shares15602Impressions11994Fans Increase1Winner
  5. 5. How we promoted the SIII on Facebook Average interactions on each Samsung Galaxy SIII Post - 1500
  6. 6. Cross Promotion for optimized Digital Outreach Followers were excited & retwteed about the SIII giveaway.
  7. 7. Interactions
  8. 8. Winner’s Entry Winner’s Name – Bhavyash Ag Time – 40 seconds Winner’s Entry –“My pets name is SAM. A very grumpy uncle bought one off the store... need to show him that e- shopping is cool too ;) This would be my eighth product off HomeShop18... Only this ones going to be FREE!!! :D”
  9. 9. InsightsMonthlyActiveUsers -7060
  10. 10. Insights3000+ Clicks from Website to Application
  11. 11. What we achieved?• Excitement amongst Fans, Followers & Audiences across digital• 7,899 Entries with 66000+ viral Shares• Addition of 10000+ fans on Facebook (Organic)• 3000+ clicks on HomeShop18’s website via the Samsung Application• Brands working together on social media is the new wave. #MindShift• 2,00,000+ outreach on Facebook via Posts• About 9,00,000+ viral outreach via the application

×