Facebook Creative Specs as of October 14th, 2013
Ad Name

Minimum & Recommended† creative specs
for optimization across al...
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[Infographic] Facebook Recommended Creative Specs for Facebook Ads

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In this infographic, we represent the creative specs that is required to run different types of Facebook ads..

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[Infographic] Facebook Recommended Creative Specs for Facebook Ads

  1. 1. Facebook Creative Specs as of October 14th, 2013 Ad Name Minimum & Recommended† creative specs for optimization across all placements Page post photo ad Text: 90 characters Image ratio: 1:1 Recommended image size: 1200x1200px No mimimum image size Page post text ad Text: 90 characters Page post video ad Text: 90 characters Image ratio: 16:9 Recommended thumbnail size: 1200x675 px No mimimum image size Page post link ad Text: 90 characters Link title: 25 characters Image ratio: 1.91:1 Recommended image size: 1200x627 px Minimum image size: 560x292 px Offer ad Text: 90 characters Image ratio: 1.91:1 Recommended image size: 1200x627 px Minimum required image size*: 400x209 px Event ad Text: 90 characters Event title: 25 characters Image ratio: 8:3 Recommended image size: 1200x450 px Minimum image size: 560x210 px Page like ad Text: 90 characters Image ratio: 8:3 Recommended image size: 1200x450 px Minimum image size: 560x210 px Mobile app ad Text: 90 characters Image ratio: 1.91:1 Recommended image size: 1200x627 px Minimum required image size*: 1200x627 px App ad Title (App Name): 25 characters Text: 90 characters Image ratio: 1.39:1 Recommended image size: 1200x864 px Minimum required image size*: 100x72 px Domain ad Placement Title: 25 characters Text: 90 characters Image ratio: 1.39:1 Recommended image size: 1200x864 px Minimum required image size*: 100x72 px Desktop News Feed Mobile News Feed Desktop Right Column †The recommended image sizes are larger than the minimum image size that renders in the ad to ensure the highest resolution across placements. *If the uploaded image is smaller than the above required minimum image size, it will not be possible to run this ad. For all other minimum image sizes, the ad will run but will render in the older/smaller format of this unit (roughly a 100x100px image depending on unit) Full Ads Product Overview: https://www.facebook.com/help/458369380926902

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