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Chaos Marketing - Stop the Insanity!


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In a world where digital marketing has exploded and online users consume mass amounts of content every day - business owners struggle to understand where and how they should focus their energy on digital (or online) marketing. That can cause chaos, headaches, wasted resources and other marketing fails. Learn how to prevent the chaos before it starts! #chaosmarketing

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Chaos Marketing - Stop the Insanity!

  1. 1. Chaos Marketing Stop the Insanity! @SocialPMChick #ChaosMarketing Wendy Kay Emerson Director of Digital Marketing
  2. 2. They’re all the SAME! Digital Marketing Internet Marketing Online Marketing
  3. 3. January 2014
  4. 4. Stop the Insanity! Your website should not: - Be a “time-suck” - Be cluttered - Be a content maze - Make conversions difficult - Send mixed messages
  5. 5. Stop the Insanity! Your website should: - Be easy to navigate - Be visually appealing - Have clear calls-to-action, making conversions easy - Have effective landing pages - Be mobile responsive - Be a living-breathing entity
  6. 6. Content marketing is the art of communicating with your customers and prospects without selling.
  7. 7. Companies who blog 15 or more times a month generate 5 times more web traffic than companies who don’t.
  8. 8. Web users are 94% more likely to click on content with images than plain text posts.
  9. 9. The use of videos in content marketing increased 73% in the last 12 months.
  10. 10. The use of videos in content marketing increased 73% in the last 12 months.
  11. 11. Focus on two or three social channels and excel at them.
  12. 12. Source:
  13. 13. The best way to succeed is to constantly measure what is working and what isn’t working and make the necessary adjustments.
  14. 14. 2016 Digital Marketing Trends • Mobile traffic will dominate over desktop traffic • Video Content and Advertising will increase • Buy Buttons across social channels emerging • Wearable Technology marketing will increase • Personalization in marketing messaging • Podcasts and Audio Content consumption will rise • Social Advertising continues to increase Source:
  15. 15. To prevent chaos marketing: • Start with your website • Develop your content strategy • Choose your channels wisely • Excel • Measure and Adjust
  16. 16. Thank you! Wendy K Emerson Twitter: @SocialPMChick Data Source: 2015-01084935