3 Segments of SEO for Getting Your Business Found Online


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This slideshow covers the 3 parts of SEO for a business. Although it is not comprehensive it gives a snapshot of the 3 differences in Social SEO, Mobile SEO and traditional Website SEO.

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3 Segments of SEO for Getting Your Business Found Online

  1. 1. Michael Gray SocialNetworkAssist.com 520-548-19703 Parts of an SEO Strategy
  2. 2. Google-Bing-Yahoo Search Website SEO
  3. 3.  To be found on search engines you need a comprehensive strategy.  Website SEO  Mobile SEO  Social SEO
  4. 4. Google-Bing-Yahoo Search Website SEO
  5. 5.  What’s a Keyword?  Keywords are the words people type into the search box at a search engine. A Keyword strategy is essential to every platform or site. Website-Social & Mobile Google Key Word Tool The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”). Check your density http://www.seochat.com/seo- tools/keyword-density/
  6. 6.  The title contains the keyword. The title starts with the keyword. The permalink contains the keyword. The SEO description contains the keyword. The SEO description starts with the keyword. The SEO keyword contains the keyword. The content has the keyword with a density of at most 4.5% An image in the post contains the keyword as the alternate text. The content contains a Bold keyword. The content contains an Italicized keyword. The content contains an Underlined keyword. The content contains a keyword linked to a post on the same blog. The content contains a keyword linked to a post from some other website/blog. The content contains the keyword in the first and in the last 100 words.  Source - http://www.1stwebdesigner.com/wordpress/guide-write-seo-optimized- blog-post/
  7. 7. Google-Bing-Yahoo Search
  8. 8.  Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said they watched a short video….on their phone Apply your keywords Google Places, Yelp, Angie’s List are places to be listed for mobile search optimization. Optimize Google Places Page(Web)  Resource - http://www.seomoz.org/blog/optimizing- your-google-places-page
  9. 9. Google-Bing-Yahoo Search
  10. 10.  Apply Keywords Make sure Name, Address and Phone consistent and correct. Interconnect social accounts when possible. Carefully craft your “About” with keywords.  Save it to a document and add it to other platforms. Sites To focus on  Everything Google beginning with Google +  LinkedIn  Facebook  Twitter RESOURCE -HOW TO OPTIMIZE 7 POPULAR SOCIAL MEDIA PROFILES FOR SEO http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7- popular-social-media-profiles-for-seo/
  11. 11. Google-Bing-Yahoo Search Website SEO
  12. 12. https://www.facebook.com/SocialNetworkAssistMichael @socialnetworkassist.comhttp://twitter.com/socialnassist