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Guest Speaker Ruben Ochoa PowerPoint - Fall 2016

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Guest Speaker Ruben Ochoa PowerPoint - Fall 2016

  1. 1. Social Media “Toolkit” X469.21 OCTOBER 24, 2016
  2. 2. AGENDA + Native Analytics + Digital Monitoring + Content Creation + Influencers
  3. 3. NATIVE ANALYTICS
  4. 4. WHY USE NATIVE ANALYTICS + Research + assessexisting audiencesand content performance + Optimize campaigns and content + Monitor social media key performance indicators (KPIs) such as: + ROI + Sales + Sign-ups + Lead-generation + Brand awareness/volume + Customer service resolutions
  5. 5. FACEBOOK INSIGHTS
  6. 6. TWITTER ANALYTICS
  7. 7. LINKEDIN ANALYTICS
  8. 8. PINTEREST ANALYTICS
  9. 9. GOOGLE ANALYTICS
  10. 10. YOUTUBE ANALYTICS
  11. 11. INSTAGRAM ANALYTICS
  12. 12. DIGITAL MONITORING
  13. 13. WHY MONITOR + Monitor campaign KPIs/Metrics/Goals + Gauge brand awareness + Competitor landscape + Industry landscape + Crisis + ROI
  14. 14. + Cyfe + Buffer + FollowerWonk + Google News + Google Alerts + Google Trends + Google Analytics + Simply Measured + Social Mention FREE TOOLS + SumAll + Social Bakers (Free Trial) + Oktopost (Free trial) + Quintly (14-day trial) + SoTrender (free trial) + Keyhole (free trial) + Rival ID (free trial) + Native Social Search
  15. 15. + NetBase + Radian6 + Sysomos + SEMrush + Sales Force + TrackMaven + BrandWatch + SproutSocial PAID TOOLS
  16. 16. + Nielsen + Emarketer + Global Web Index + Library Research Databases + CEB, Iconoculture, Consumer Insights OTHER TOOLS
  17. 17. CONTENT CREATION
  18. 18. PHOTO APPS
  19. 19. + Over + VSCO + Mystic + Enlight + Snapchat + Snapseed + Instagram + Superimpose PHOTO APPS + Facetune + Picstart Studio + Anything with stickers + Adobe Photoshop Express
  20. 20. CONTENT DEV TOOLS + Flickr + Canva + ThingLink + Moz SEO + Google Drive + Google AdWords + Headline Analyzer + Google Webmaster + Giphy in Google Chrome + DaFont + PowerPoint + Google Font + Adobe Kuler + All kinds of apps!
  21. 21. CONTENT MANAGEMENT TOOLS + Beevolve + TailWind + Hootsuite + ViralWoot + Iconosquare
  22. 22. INFLUENCER TOOLS
  23. 23. DISCOVERY EVALUATION RECRUITMENT HOLIDAY ACTIVATIONS MEASUREMENT HOW INFLUENCER STORYTELLING WORKS CHECKPOINT: Cohesion, brand voice and style, uniformity • Materials • Outreach • Incentives • Negotiations • Contracts
  24. 24. INFLUENCER TOOLS + Kred + Klout + Affinio + Traackr + Buzzsumo + Little Bird + Technorati + FollowerWonk + Twrtland + KeyHole + PeerIndex + Google Search
  25. 25. THE END QUESTIONS?

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