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Social Media Gipfel smgzh 27, Crowdfunding

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Crowdfunding und Social Media. Erfahrungen, Learnings, Beispiele.

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Social Media Gipfel smgzh 27, Crowdfunding

  1. 1. Crowdfunding @irenemesserli @dominikallemann #smgzh 27. Social Media Gipfel 4. Februar 2015 Bild: Tax Credits bei Flickr unter cc-by-2.0
  2. 2. Sponsor Kaffee, Gipfel, Technik: Merci! @irenemesserli @dominikallemann #smgzh Bild: Tax Credits bei Flickr unter cc-by-2.0
  3. 3. Johannes Gees Gründer wemakeit Mike Kurt Gründer I believe in you
  4. 4. Johannes Gees Gründer von wemakeit @johannesgees
  5. 5. make it we wemakeit, crowdfunding & social media Johannes Gees, Partner wemakeit 4.Februar 2015, Social Media Gipfel
  6. 6. make it we Facts & Figures - founded 2012 - 6 employees, 50-10 freelancer - 1000 successful projects, 1000 success stories - 7.5 million CHF - 60’000 registered users - 45’000 backers - 10’000 FB likes - 35’000 newsletter subscriptions - 100’000 visits/month
  7. 7. 3
  8. 8. make it we Social Media Channels: - Facebook: 40% of website traffic - Twitter: professionals & international - (LinkedIn): not active - (Instagram): personal diary - (Blog): repository - Newsletter: 2/month
  9. 9. make it we
  10. 10. make it we How do we communicate - we, we, we - keep it personal - tell a story - visuals - push=no, nudge=ok, redundant=ok - share, share, share
  11. 11. make it we How do we communicate - projects - testimonials - personal stuff - employee involvement (hmm)
  12. 12. make it we
  13. 13. make it we Matching Fund: Im Dreisprung zum Erfolg Bei der Co-Finanzierung eines Projektes über einen Matching Fund kann dieser z.B. das zweite Drittel der Zielsumme übernehmen. 0% 100% oder mehr Kampagnendauer: 30-45 Tage CrowdSponsorCrowd
  14. 14. 10
  15. 15. Mike Kurt Gründer von I believe in you @mikekurtcom
  16. 16. © IBIY 2014 London 2012
  17. 17. © IBIY 2014
  18. 18. © IBIY 2014 Das Olympische Motto
  19. 19. © IBIY 2014 Das Olympische Motto Das Wichtigste an den Olympischen Spielen ist nicht der Sieg, sondern die Teilnahme
  20. 20. © IBIY 2014 Das Olympische Motto Das Wichtigste an den Olympischen Spielen ist nicht der Sieg, sondern die Teilnahme
  21. 21. © IBIY 2014
  22. 22. © IBIY 2014 Gründer IBIY
  23. 23. © IBIY 2014 I believe in you Schweiz • Erfolgreichste Crowdfunding Plattform für Sportler weltweit (66% Erfolgsquote) • Rund 200 erfolgreiche Projekte • Mehr als 70 verschiedene Disziplinen • Mehr als CHF 1’000’000 für den Schweizer Sport gesammelt
  24. 24. © IBIY 2014 I believe in you Schweiz • Sponsoren und Partner für 2015 (Ochsner Sport, Blick-Online, Finanzinstitut, Stiftung u.a.) • Gegen 10’000 sportbegeisterte registrierte Förderer • Starkes Wachstum und steigender Traffic
  25. 25. Von Sportlern für den Sport
  26. 26. Sponsorenlauf 2.0
  27. 27. © IBIY 2014
  28. 28. © IBIY 2014
  29. 29. © IBIY 2014
  30. 30. © IBIY 2014 Gute Geschichte
  31. 31. © IBIY 2014 Konkreter Bedarf
  32. 32. © IBIY 2014 Hilfe zur Selbsthilfe
  33. 33. © IBIY 2014 Unsere Kommunikationsabteilung
  34. 34. © IBIY 2014 Coole Gegenleistungen
  35. 35. © IBIY 2014 Marketingkampagne
  36. 36. © IBIY 2014 Social Media
  37. 37. © IBIY 2014
  38. 38. © IBIY 2014
  39. 39. © IBIY 2014
  40. 40. © IBIY 2014
  41. 41. © IBIY 2014 Partnerschaft mit blick.ch:
  42. 42. © IBIY 2014
  43. 43. © IBIY 2014 Partnerschaft I believe in you
  44. 44. © IBIY 2014 Verkaufsförderung = Sportförderung
  45. 45. © IBIY 2014 Konkrete Umsetzung Social Media FB-Post rund um eine Verkaufsaktion (25 Likes): Facebook Post IBIY-Projekt (325 Likes):
  46. 46. © IBIY 2014 Zukunft • Neue Online-Zahlungsmittel • Kompetenzzentrum für Finanzierung von Sportprojekten • Entwicklung der Community • Riesiges Potential (Vereine & Westschweiz)
  47. 47. © IBIY 2014 Joint Venture ÖOC und Sporthilfe Nov. 2014
  48. 48. © IBIY 2014
  49. 49. @irenemesserli @dominikallemann #smgzh Sponsor Kaffee, Gipfel, Technik: Merci! Bild: Tax Credits bei Flickr unter cc-by-2.0
  50. 50. Nächste Gipfel: 1. April 3. Juni 2. September 4. November www.socialmediagipfel.ch

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