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Social Media Camp  Workshop Series : Victoria Maximizing Twitter for Business! Understanding & leveraging a powerful  nich...
Today we will cover: <ul><li>A general overview for those who are  brand new to Twitter </li></ul><ul><li>The magic formul...
The road to Twitter “Success”
What do these people have in common?
Holy Tweets! & Tweets from space!
When did you join Twitter? <ul><li>Twitter grew exponentially in 2010 </li></ul><ul><li>April 2009 – 6 million registered ...
What is Twitter?    Why has it become so popular?  I don’t  get it?
People love Twitter because… <ul><li>It’s a great platform for : </li></ul><ul><ul><li>Sharing information  </li></ul></ul...
How is this relevant to my business?
How is this relevant to my business?
How do we get to - know, like & trust online?
Twitter is an open channel <ul><li>Monitoring: See if anyone is talking about our brand/business </li></ul><ul><li>Gives u...
Is anyone talking about your business?
Look for opportunity…
Look for opportunity… Do you know a business you can connect them with?
 
 
 
 
 
 
What’s the magic formula for getting business from Twitter? <ul><li>Be present </li></ul><ul><li>Be conversational </li></...
Why do people connect with  brands/businesses on Twitter? <ul><li>Existing customers may want to show support, associate t...
<ul><li>To get to know the personalities behind your brand & get authentic new perspectives on your company </li></ul><ul>...
Top 5 Mistakes People Make on Twitter <ul><li>Being too ‘salesy’ too soon </li></ul><ul><li>Being boring or too repetitive...
Twitter Basics - Profile
Twitter Basics – Profile Spammer
WIN a  t-shirt
Twitter Basics – Follow, Follow Back & Listing
Twitter Basics –  How to Craft a Tweet <ul><li>Start by writing what you really want to say </li></ul><ul><li>Abbreviate a...
Twitter Basics – RT
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics –  Find People to Follow
Twitter Basics – @reply
Twitter Basics – @reply
WIN a  t-shirt
Twitter Basics – DM
Twitter Basics – Fail Whale
Twitter Time Management
Twitter Time Management
Monitoring & Measuring
Measuring
Measuring
 
Final Tips <ul><li>Invest in a smartphone </li></ul><ul><li>Go to a Tweet up </li></ul>
THE END
Questions?
Thank you!  Let’s stay in touch. www.facebook.com/JUHLiSELBySocialMedia www.twitter.com/JUHLiSELBy   @JUHLiSELBy [email_ad...
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Social Media Camp Workshop Victoria - Maximizing Twitter: Juhli Selby

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Juhli Selby's "Maximizing Twitter" presentation at SMC Workshop in Victoria October 18, 2011

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Social Media Camp Workshop Victoria - Maximizing Twitter: Juhli Selby

  1. 1. Social Media Camp Workshop Series : Victoria Maximizing Twitter for Business! Understanding & leveraging a powerful niche platform Juhli Selby @JUHLiSELBy on Twitter
  2. 2. Today we will cover: <ul><li>A general overview for those who are brand new to Twitter </li></ul><ul><li>The magic formula for getting business on Twitter </li></ul><ul><li>Why Twitter users follow a brand/business? </li></ul><ul><li>Top 5 mistakes people make on Twitter </li></ul><ul><li>Some Twitter basics, time management & monitoring </li></ul><ul><li>How to measure your success </li></ul><ul><li>What to tweet & follow-up resources </li></ul>
  3. 3. The road to Twitter “Success”
  4. 4. What do these people have in common?
  5. 5. Holy Tweets! & Tweets from space!
  6. 6. When did you join Twitter? <ul><li>Twitter grew exponentially in 2010 </li></ul><ul><li>April 2009 – 6 million registered users </li></ul><ul><li>April 2010 – 105 million </li></ul><ul><li>Sept 2010 – 145 million </li></ul><ul><li>Sept 2011 – 200 million </li></ul><ul><ul><li>100 million active monthly </li></ul></ul><ul><ul><li>50 million active daily </li></ul></ul>
  7. 7. What is Twitter? Why has it become so popular? I don’t get it?
  8. 8. People love Twitter because… <ul><li>It’s a great platform for : </li></ul><ul><ul><li>Sharing information </li></ul></ul><ul><ul><li>Getting real-time news </li></ul></ul><ul><ul><li>Meeting new people </li></ul></ul><ul><ul><li>Staying in touch with people you know </li></ul></ul><ul><ul><li>Getting or providing customer service </li></ul></ul>
  9. 9. How is this relevant to my business?
  10. 10. How is this relevant to my business?
  11. 11. How do we get to - know, like & trust online?
  12. 12. Twitter is an open channel <ul><li>Monitoring: See if anyone is talking about our brand/business </li></ul><ul><li>Gives us a platform to share, entertain, inform & show some personality! </li></ul><ul><li>Being responsive & sharing will help to develop the know, like & trust factor </li></ul>
  13. 13. Is anyone talking about your business?
  14. 14. Look for opportunity…
  15. 15. Look for opportunity… Do you know a business you can connect them with?
  16. 22. What’s the magic formula for getting business from Twitter? <ul><li>Be present </li></ul><ul><li>Be conversational </li></ul><ul><li>Be helpful </li></ul><ul><li>Connect people </li></ul><ul><li>Make recommendations </li></ul><ul><li>Be yourself </li></ul><ul><li>Be human </li></ul><ul><li>Be patient & consistent </li></ul><ul><li>Do unto others… </li></ul>
  17. 23. Why do people connect with brands/businesses on Twitter? <ul><li>Existing customers may want to show support, associate themselves with your brand or learn more about your company </li></ul><ul><li>To receive interesting or entertaining content </li></ul><ul><li>Current or potential customers may want freebies, discounts, or samples – or may have followed to enter a contest </li></ul><ul><li>To receive insider information about products & services or upcoming events </li></ul>
  18. 24. <ul><li>To get to know the personalities behind your brand & get authentic new perspectives on your company </li></ul><ul><li>To see how a brand responds when publically criticized </li></ul><ul><li>To communicate with you directly if they need customer service or to give feedback </li></ul>Why do people connect with brands/businesses on Twitter?
  19. 25. Top 5 Mistakes People Make on Twitter <ul><li>Being too ‘salesy’ too soon </li></ul><ul><li>Being boring or too repetitive </li></ul><ul><li>Sharing content without giving proper credit </li></ul><ul><li>Too much automation </li></ul><ul><li>Being negative without a purpose </li></ul>
  20. 26. Twitter Basics - Profile
  21. 27. Twitter Basics – Profile Spammer
  22. 28. WIN a t-shirt
  23. 29. Twitter Basics – Follow, Follow Back & Listing
  24. 30. Twitter Basics – How to Craft a Tweet <ul><li>Start by writing what you really want to say </li></ul><ul><li>Abbreviate as needed </li></ul><ul><li>The art of 120 – need to leave room to RT! </li></ul><ul><li>Twitter now has an automatic link shortner - t.co </li></ul><ul><li>Can upload photos to add to Tweets right from your computer </li></ul>
  25. 31. Twitter Basics – RT
  26. 32. Twitter Basics - Hashtags
  27. 33. Twitter Basics - Hashtags
  28. 34. Twitter Basics - Hashtags
  29. 35. Twitter Basics - Hashtags
  30. 36. Twitter Basics – Find People to Follow
  31. 37. Twitter Basics – @reply
  32. 38. Twitter Basics – @reply
  33. 39. WIN a t-shirt
  34. 40. Twitter Basics – DM
  35. 41. Twitter Basics – Fail Whale
  36. 42. Twitter Time Management
  37. 43. Twitter Time Management
  38. 44. Monitoring & Measuring
  39. 45. Measuring
  40. 46. Measuring
  41. 48. Final Tips <ul><li>Invest in a smartphone </li></ul><ul><li>Go to a Tweet up </li></ul>
  42. 49. THE END
  43. 50. Questions?
  44. 51. Thank you! Let’s stay in touch. www.facebook.com/JUHLiSELBySocialMedia www.twitter.com/JUHLiSELBy @JUHLiSELBy [email_address]

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