SMC Workshop Nanaimo - October 5, 2012

1. With Heather Clifford

2. Choices – Choices – Choices
Survival Tip: Focus
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

3. For my Friends in the room that
feel Challenged Technically
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

4. Takes too much time
Survival Tip:
not if you know what you’re doing
In as little as 15 Minutes
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

5. it’s called social media for a reason
#1 Survival Tip: Your Strategy must be social
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

6. What Are Three Valuable reasons why we
Need to Utilize Facebook for Business?
1. Our Customers Are There 2. To Be Remembered
3. On-Line Marketing
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

7. Networking Has Never Been Faster or
More Convenient
Tip: Welcome to your new Chamber of Commerce
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

8. Making a commitment to schedule
Facebook in - Priority
The Social Giant
3.2 Billion Comments & LIKES a day!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

9. Numbers Worth Knowing
survival Tip: The Double social Foot Print !
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

10. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

11. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

12. Building a community
Survival Tip: The
most powerful kind of word-of-mouth marketing is
Recommendations between Friends.
Facebook
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

13. A Business Page can only
The catch
LIKE other Business Pages ??????
 To Thrive & Survive – You need people to LIKE you!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

14. Having a Facebook Business Does Not
Guarantee Anyone Is Going to receive Your
Message!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

15. Lost Opportunity for FREE
Marketing
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

16. Tip: A Page that works
“insights”
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

17. Gender . Age . Reached . City
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

18. let’s get started!
http://www.facebook.com/pages/create.php
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

19. Preparing to Build Your
Facebook Business Page
 Photos – Size matters ♥
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

20. Business Page Profile Image must be at least
180 x 180 Pixels when uploaded
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

21. Make Me Feel Good
Elicit An Emotion
Make it Sticky or Sexy or Alive
Catch My Attention
Make me LIKE You
Think Bright - Bold - Clear
Pictures
This is Branding!

22. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

23. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

24. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

25. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

26. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

27. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

28. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

29. Branding Your Business
 Color!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

30. Survival Tip: Bonus Tagging -
Description
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

31. Naming Your Business Page
Survival Tip: Changeable until you hit 200 Fans
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

32. Your Facebook Vanity URL
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

33. Your Thumbnail – Branding
Survival Tip – add a call to action (CTA)
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

34. Your About
Survival Tip: Welcome – phone number – website (linked)
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

35. Be The First to LIKE Yourself!
What does this mean?
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

36. Do Not Give Away Your E-Mail
Addresses to Facebook
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

37. Survival Tip:
Biggest Mistake We Make
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

38. Uploading a Cover Image
851x315 Pixels or at least 399 pixels
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

39. Why Would I Want to LIKE Your
Page?
Survival Tip:
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

40. Survival Tip: Share relevant Information
Builds your brand – confidence in product – Trust – Authenticity- Value
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

41. STOP - Do Not Invite Anyone
Survival Tip:
to LIKE Your Page yet!!!!
Why?
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

42. What Are You Going to Say?
1. Pictures, Photos, and Art: has relevance to you! Can be from Google images, your own photos, etc
2. Videos: From your own camera- MAKE YOUR OWN!!! Or of course there's “YouTube” video, etc.
(example 1) search “growing garden YouTube” http://www.youtube.com/watch?v=a-WMWISI12s
3. Newspaper Articles
4. Jokes: find your own on Google, share friend’s jokes etc
(example 2) search “funny clean jokes” in Facebook bar
5. Local Weather
6. Community Events: fundraisers, garage sales etc.
7. Surveys
8. Quotes
9. Quizzes
10. Current Events
11. Recipes
12. Home Remedies
13. Gardening Tips
14. Music
15. Questions
16. Blogs: link to your blogs or blogs that interest you
17. Links To Other Sites: sites you enjoy/ find entertaining
18. Thanks To: “Thanks to my ‘fans’ for liking my page!”
19. Reviews: Books you’ve read, restaurants you’ve eaten at etc.
20. Entertainment: New movies, sports highlights, T.V. Shows you’d like to write about
"Keep It Simple Social Media.com"
♥♥♥♥ SHARE Peoples Posts ♥♥♥♥
Heather Clifford 250-668-3310

43. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

44. The Million Dollar
Question
“

45. Affinity measures your relationship
with a user & you the creator of the story
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

46. Weight is the BIG one –you can
improve your chances of being seen
• Each posting carries a
different types of weight
•#1 Photos
•#2 Video
•#3. Links to stories /
blogs / product
•#4. Simple writing text
– status update
•Although any type of
engagement will build
your weight!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

47. then there’s “time-decay”
Un-LIKE you & I as a post ages it loses
value- Keeping your news-feed fresh
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

48. Caption contest: Use a photo where
someone appears to be talking, or a photo
that features several people who might
talk to each other.
Multiple choice: The comments here
might only be single letters, but they still
count just as much as any other Facebook
comment. To come up with multiple-
choice and fill-in-the-blank posts, get a
few people together to brainstorm.
Fill in the blank: Rather than asking for
trivia or general answers, make the
question someone or something
personal, so that fans will get excited to
share something about themselves.
Inspirational quotes: There are dozens
of websites that feature famous quotes.
These combine very well with images and
captioning.
Thx to Brian Carter & Social Media
Examiner – Five ways to improve
your Facebook news feed exposure ♥
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

50. Schedule a Post – Status update –
video – photo - Highlight – Pin a Post
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

51. Tip: Logistics of a
Facebook Page
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

52. Your Business Card is Your
Profile Picture & Cover Image
Combined
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

53. You now have a second News-feed
Only for Business Pages!
 Cross-Pollinate
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

54. The Home Tab – Depositing your business card
“chamber of commerce”
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

55. Referrals by using the
@ Symbol
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

56. Tabs??? offered through third
party apps – Downside?
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

57. Resources from Facebook
 Twitter – Pinterest – YouTube
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

58. “

59. Your Admin Panel - Function
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

60. What are the Three Big LIKES?
1. We Need to LIKE other Pages
2. We need to LIKE and
Comment on those Pages (this
builds our community)
3. We need people to LIKE our
Page
4. Let’s secure our URL (Vanity)
5. Link our Personal profile
The three activities at the top are the
most important things you can
do to build a successful Business
Page plus of course adding
valuable posts ♥
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

61. Launching Your Business Page
• Do Your own Email Launch with a LINK to
your Business Page
• Add your Facebook code (Vanity URL) into a
Facebook Icon and put it in your e-mail
signature ….. Example of vanity URL
http://www.fb.com/keepitsimplesocialmedia
•Add a Facebook icon to your website
• From Your Personal Profile on Facebook -
Link Your Business Page – Edit profile - Work
& Education
• Pin a Welcome Post for one week to the top
of your wall on your Facebook Business Page
• Always remind people to click Your LIKE
button
•Put your Link on all Business material
including your business cards… Just put your
Facebook Business Page Name on
Everything!
•PS ask people “Do you have a Business page
we could LIKE?”
• Remember to unclick the admin
only Tab if you checked it!!!!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

62. The Value of your Personal Profile

63. Facebook has Guidelines (Rules)
Survival Tip
 Cover Image
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

64. "Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

65. What is Promote a Post?
By-Pass EdgeRank & Target more Fans
(Pages with 400 LIKES)
 Facebook uses a scoring system, called Edge Rank, which
evaluates the activity, time, and weight of each post.
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

66. Introducing Facebook Offers
Pages with 400 LIKES
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

67. How Offers Work – Easy!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

68. Click the drop down arrow or
ask for Help!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

69. Facebook Ads – Any Facebook
Business Page Can run an ad
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

70. The String Around Your Finger
 You get back to your Business Page
through your personal profile
 You go to the top right corner – click the
little arrow near your Home tab
 Click on Your Business Page
 Now you are writing and commenting as
your Business Page
 Always check the photo in the top right
corner – is it your Business Page Photo?
 You Land By Default on your Admin
Panel – Engagement meter!
 Look to see who your new Followers are
 Check for private Messages
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

71. Social Media is an extension
of who you are as a person
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

72. Etiquette
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

73. This is what To Do Everyday
15 minutes
•Go to Your Business Page (click little arrow top right
corner from your personal profile)
•Check your admin panel for recent activity
•Add a New Post – say something – Think… make them
laugh or smile, share something of value, entertain and
educate….”Emotion”
•Thank your new followers once a week.
•Answer any Questions People Might Have
•Say Thank you to The people Talking On Your Page –
Create Engagement
•Go to Your Business Page News Feed –(Home Tab – top
right corner) comment and build relationships with the
other Business Pages you have LIKED
•Commenting Sends Your Business Card
•Liking Makes You A Number
•Always Enjoy What You Are Doing ♥
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

74. Your Take-Away Tip
 Focus on Giving
Have Good Manners – Get along with
others & develop great people skills
Learn and Grow – Have a thirst for
knowledge
Keep Communication going in both
directions
Alone you are only as good as your reach –
join hands with others
The Simplest way is the best way
Stick to the basics – stay focused
Be persistent find a goal and strive to
achieve it
As simple as it is – it will not always be
easy – That’s Life ♥ (Peter Legge)
Encourage the LIKE and Sharing of your
content
YOUR strategy must be SOCIAL!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310

75. Follow Me Please!
Ask Me Questions about social media on my
Facebook Business Page Wall - 2 min Video
 Facebook – Keep It Simple Social Media
 Twitter – KeepItSimpleSM
 Twitter- HeatherClifford
 LinkedIn – HeatherClifford
 YouTube – HeatherClifford
 Pinterest – Keep It Simple SM Heather Clifford
 KISS Media Blog – on website
 www.KeepItSimpleSocialMedia.Com
 kissocialmedia@gmail.com 250-668-3310
 The JOKE – LOL!!!!
"Keep It Simple Social Media.com"
Heather Clifford 250-668-3310