Maximizing Facebook for Business

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SMC Workshop Nanaimo - October 5, 2012

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  • By pressure alone you will need to become part of the new main stream for marketing… complimenting your print advertising and website..Welcome to the world of socialnomics.How well you do social media will be determined by the content in your message
  • With Facebook’s value at $100 billion dollars.. We need to ask ourselves if we are part of that equation?Because you can be guaranteed your customers and your competition are there.Consumers are no longer passive – they are actively looking engaging on the internet
  • Peter Legge once said.. It is not who you know …it’s what you know… and if you don’t know anything, you won’t know anyone….
  • LIKELIKE and CommentLIKE
  • LINKConsider an e-mail to all your friends and clients introducing your new Business PageSignatureBusiness cardNews LetterLIKE Button
  • Take the time and look at the resources you have as a personWhere do you shop, have coffee, what sports do participate in, what committees do you sit on.Where do you golf, run, skiDo you cook, like wineEducation, travel….Quotes, videos, photos, stories, donation, volunteer work
  • Dr Seuss - "Today You Are You, That Is Truer than True. There Is No One Alive Who Is Youer than You.“Try to be less like an adult and a little more like you were in Kindergarten – hold hands and care while you’re sharing!Thank you and friend me – so I can follow you and help you be a successful social media person
  • Your Take away!!!
  • Maximizing Facebook for Business

    1. 1. With Heather Clifford
    2. 2. Choices – Choices – Choices Survival Tip: Focus "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    3. 3. For my Friends in the room that feel Challenged Technically "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    4. 4. Takes too much time Survival Tip:not if you know what you’re doing In as little as 15 Minutes "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    5. 5. it’s called social media for a reason#1 Survival Tip: Your Strategy must be social "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    6. 6. What Are Three Valuable reasons why we Need to Utilize Facebook for Business?1. Our Customers Are There 2. To Be Remembered 3. On-Line Marketing "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    7. 7. Networking Has Never Been Faster or More Convenient Tip: Welcome to your new Chamber of Commerce "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    8. 8. Making a commitment to schedule Facebook in - Priority The Social Giant 3.2 Billion Comments & LIKES a day! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    9. 9. Numbers Worth Knowing survival Tip: The Double social Foot Print ! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    10. 10. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    11. 11. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    12. 12. Building a communitySurvival Tip: The most powerful kind of word-of-mouth marketing is Recommendations between Friends. Facebook "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    13. 13. A Business Page can only The catch LIKE other Business Pages ?????? To Thrive & Survive – You need people to LIKE you! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    14. 14. Having a Facebook Business Does NotGuarantee Anyone Is Going to receive Your Message! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    15. 15. Lost Opportunity for FREE Marketing "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    16. 16. Tip: A Page that works “insights” "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    17. 17. Gender . Age . Reached . City "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    18. 18. let’s get started!http://www.facebook.com/pages/create.php "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    19. 19. Preparing to Build YourFacebook Business Page  Photos – Size matters ♥ "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    20. 20. Business Page Profile Image must be at least 180 x 180 Pixels when uploaded "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    21. 21. Make Me Feel Good Elicit An EmotionMake it Sticky or Sexy or Alive Catch My Attention Make me LIKE You Think Bright - Bold - Clear Pictures This is Branding!
    22. 22. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    23. 23. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    24. 24. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    25. 25. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    26. 26. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    27. 27. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    28. 28. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    29. 29. Branding Your Business Color! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    30. 30. Survival Tip: Bonus Tagging - Description "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    31. 31. Naming Your Business Page Survival Tip: Changeable until you hit 200 Fans "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    32. 32. Your Facebook Vanity URL "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    33. 33. Your Thumbnail – Branding Survival Tip – add a call to action (CTA) "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    34. 34. Your AboutSurvival Tip: Welcome – phone number – website (linked) "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    35. 35. Be The First to LIKE Yourself! What does this mean? "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    36. 36. Do Not Give Away Your E-Mail Addresses to Facebook "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    37. 37. Survival Tip:Biggest Mistake We Make "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    38. 38. Uploading a Cover Image851x315 Pixels or at least 399 pixels "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    39. 39. Why Would I Want to LIKE Your Page? Survival Tip: "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    40. 40. Survival Tip: Share relevant Information Builds your brand – confidence in product – Trust – Authenticity- Value "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    41. 41. STOP - Do Not Invite AnyoneSurvival Tip: to LIKE Your Page yet!!!! Why? "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    42. 42. What Are You Going to Say?1. Pictures, Photos, and Art: has relevance to you! Can be from Google images, your own photos, etc2. Videos: From your own camera- MAKE YOUR OWN!!! Or of course theres “YouTube” video, etc. (example 1) search “growing garden YouTube” http://www.youtube.com/watch?v=a-WMWISI12s3. Newspaper Articles4. Jokes: find your own on Google, share friend’s jokes etc (example 2) search “funny clean jokes” in Facebook bar5. Local Weather6. Community Events: fundraisers, garage sales etc.7. Surveys8. Quotes9. Quizzes10. Current Events11. Recipes12. Home Remedies13. Gardening Tips14. Music15. Questions16. Blogs: link to your blogs or blogs that interest you17. Links To Other Sites: sites you enjoy/ find entertaining18. Thanks To: “Thanks to my ‘fans’ for liking my page!”19. Reviews: Books you’ve read, restaurants you’ve eaten at etc.20. Entertainment: New movies, sports highlights, T.V. Shows you’d like to write about "Keep It Simple Social Media.com" ♥♥♥♥ SHARE Peoples Posts ♥♥♥♥ Heather Clifford 250-668-3310
    43. 43. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    44. 44. The Million Dollar Question “
    45. 45. Affinity measures your relationshipwith a user & you the creator of the story "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    46. 46. Weight is the BIG one –you can improve your chances of being seen• Each posting carries adifferent types of weight •#1 Photos •#2 Video •#3. Links to stories / blogs / product•#4. Simple writing text – status update•Although any type ofengagement will build your weight! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    47. 47. then there’s “time-decay”Un-LIKE you & I as a post ages it losesvalue- Keeping your news-feed fresh "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    48. 48. Caption contest: Use a photo wheresomeone appears to be talking, or a photothat features several people who mighttalk to each other.Multiple choice: The comments heremight only be single letters, but they stillcount just as much as any other Facebookcomment. To come up with multiple-choice and fill-in-the-blank posts, get afew people together to brainstorm.Fill in the blank: Rather than asking fortrivia or general answers, make thequestion someone or somethingpersonal, so that fans will get excited toshare something about themselves.Inspirational quotes: There are dozensof websites that feature famous quotes.These combine very well with images andcaptioning.Thx to Brian Carter & Social MediaExaminer – Five ways to improveyour Facebook news feed exposure ♥ "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    49. 49. Schedule a Post – Status update –video – photo - Highlight – Pin a Post "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    50. 50. Tip: Logistics of a Facebook Page "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    51. 51. Your Business Card is YourProfile Picture & Cover Image Combined "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    52. 52. You now have a second News-feed Only for Business Pages! Cross-Pollinate "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    53. 53. The Home Tab – Depositing your business card “chamber of commerce” "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    54. 54. Referrals by using the @ Symbol "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    55. 55. Tabs??? offered through third party apps – Downside? "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    56. 56. Resources from Facebook Twitter – Pinterest – YouTube "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    57. 57.
    58. 58. Your Admin Panel - Function "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    59. 59. What are the Three Big LIKES?1. We Need to LIKE other Pages2. We need to LIKE and Comment on those Pages (this builds our community)3. We need people to LIKE our Page4. Let’s secure our URL (Vanity)5. Link our Personal profileThe three activities at the top are the most important things you can do to build a successful Business Page plus of course adding valuable posts ♥ "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    60. 60. Launching Your Business Page• Do Your own Email Launch with a LINK toyour Business Page• Add your Facebook code (Vanity URL) into aFacebook Icon and put it in your e-mailsignature ….. Example of vanity URLhttp://www.fb.com/keepitsimplesocialmedia•Add a Facebook icon to your website• From Your Personal Profile on Facebook -Link Your Business Page – Edit profile - Work& Education• Pin a Welcome Post for one week to the topof your wall on your Facebook Business Page• Always remind people to click Your LIKEbutton•Put your Link on all Business materialincluding your business cards… Just put yourFacebook Business Page Name onEverything!•PS ask people “Do you have a Business pagewe could LIKE?”• Remember to unclick the adminonly Tab if you checked it!!!! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    61. 61. The Value of your Personal Profile
    62. 62. Facebook has Guidelines (Rules) Survival Tip Cover Image "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    63. 63. "Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    64. 64. What is Promote a Post?By-Pass EdgeRank & Target more Fans (Pages with 400 LIKES) Facebook uses a scoring system, called Edge Rank, which evaluates the activity, time, and weight of each post. "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    65. 65. Introducing Facebook Offers Pages with 400 LIKES "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    66. 66. How Offers Work – Easy! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    67. 67. Click the drop down arrow or ask for Help! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    68. 68. Facebook Ads – Any Facebook Business Page Can run an ad "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    69. 69. The String Around Your Finger You get back to your Business Page through your personal profile You go to the top right corner – click the little arrow near your Home tab Click on Your Business Page Now you are writing and commenting as your Business Page Always check the photo in the top right corner – is it your Business Page Photo? You Land By Default on your Admin Panel – Engagement meter! Look to see who your new Followers are Check for private Messages "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    70. 70. Social Media is an extensionof who you are as a person "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    71. 71. Etiquette"Keep It Simple Social Media.com"Heather Clifford 250-668-3310
    72. 72. This is what To Do Everyday 15 minutes•Go to Your Business Page (click little arrow top rightcorner from your personal profile)•Check your admin panel for recent activity•Add a New Post – say something – Think… make themlaugh or smile, share something of value, entertain andeducate….”Emotion”•Thank your new followers once a week.•Answer any Questions People Might Have•Say Thank you to The people Talking On Your Page –Create Engagement•Go to Your Business Page News Feed –(Home Tab – topright corner) comment and build relationships with theother Business Pages you have LIKED•Commenting Sends Your Business Card•Liking Makes You A Number•Always Enjoy What You Are Doing ♥ "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    73. 73. Your Take-Away Tip Focus on GivingHave Good Manners – Get along withothers & develop great people skillsLearn and Grow – Have a thirst forknowledgeKeep Communication going in bothdirectionsAlone you are only as good as your reach –join hands with othersThe Simplest way is the best wayStick to the basics – stay focusedBe persistent find a goal and strive toachieve itAs simple as it is – it will not always beeasy – That’s Life ♥ (Peter Legge)Encourage the LIKE and Sharing of yourcontentYOUR strategy must be SOCIAL! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310
    74. 74. Follow Me Please! Ask Me Questions about social media on my Facebook Business Page Wall - 2 min Video Facebook – Keep It Simple Social Media Twitter – KeepItSimpleSM Twitter- HeatherClifford LinkedIn – HeatherClifford YouTube – HeatherClifford Pinterest – Keep It Simple SM Heather Clifford KISS Media Blog – on website www.KeepItSimpleSocialMedia.Com kissocialmedia@gmail.com 250-668-3310 The JOKE – LOL!!!! "Keep It Simple Social Media.com" Heather Clifford 250-668-3310

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