Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advanced twitter strategies for business

646 views

Published on

Published in: Education
  • Be the first to comment

Advanced twitter strategies for business

  1. 1. Social Media CampWorkshop Series 2012: VictoriaAdvanced Twitter Strategies for Business! #yyj #smcws @JUHLiSELBy
  2. 2. Today we will cover:• The magic formula for getting business on Twitter• How to get more followers!• How to find & gently target relevant people & influencers• Top 5 mistakes people make on Twitter• Whats NEW on Twitter for 2012• Important time management tips & how to measure success• What to tweet & follow-up resources @JUHLiSELBy
  3. 3. Where areyou on your Twitter Journey? @JUHLiSELBy
  4. 4. Where areyou on your Twitter Journey?@JUHLiSELBy
  5. 5. Exponential Growth ContinuesGraph via Ignite Social Media @JUHLiSELBy
  6. 6. “It took Twitter threeyears, two monthsand one day to reachour first billion Tweets.Today, there are overa billion Tweets sentevery three days.” @JUHLiSELBy
  7. 7. Some Twitter Stats for 2012 •500+ million users [140 million active] •15% of internet users are on Twitter •55% are 35+ years • Average age is 37 •60% women, 40% men @JUHLiSELBy
  8. 8. People love Twitter because…• It’s a great platform for : – Sharing info – Getting real-time news – Meeting new people – Staying in touch with people you know – Customer service @JUHLiSELBy
  9. 9. How will this help my business? @JUHLiSELBy
  10. 10. Twitter is an open channel •Research & monitoring •Platform to share, entertain, inform & show some personality! •Being responsive helps your know, like & trust factor @JUHLiSELBy
  11. 11. Look for opportunity…
  12. 12. What’s the magic formula for getting business from Twitter?• Find your target audience• Find strategic alliances• Answer questions on your area of expertise• Make recommendations• Connect people!• Be yourself• Be human• Be patient & consistent• Do unto others… @JUHLiSELBy
  13. 13. Why do people connect with brands/businesses on Twitter?• To show affiliation or support• To see interesting content• To get freebies, discounts, or samples – or may have followed to enter a contest• To receive insider information about products & services or upcoming events
  14. 14. Why do people connect with brands/businesses on Twitter?• Behind the scenes perspectives• To see how brands respond to the negative• Customer service
  15. 15. Top 12 tips to get more followers1. Complete your profile so you look real!2. Consistently share content relevant to the target audience you want to attract @JUHLiSELBy
  16. 16. Top 12 tips to get more followers3. Use relevant hashtags for more exposure4. Import your email contacts & follow relevantpeople you know @JUHLiSELBy
  17. 17. Top 12 tips to get more followers5. Follow people who could be a good fit for yourproduct/service6. Follow relevant keywords and talk to people! Twitter.com/search-advanced search.twitter.com @JUHLiSELBy
  18. 18. Top 12 tips to get more followers7. Participate in Twitter chats8.Share great content you have created @JUHLiSELBy
  19. 19. Top 12 tips to get more followers9. Put your Twitter handle on everything (@yourname) – biz cards, email signature, etc.10. Run a contest or use Twitter ads (coming soon) @JUHLiSELBy
  20. 20. Top 12 tips to get more followers11. Report live from events like #SMCamp @JUHLiSELBy
  21. 21. Top 12 tips to get more followers12. Create a Storify story and notify people @JUHLiSELBy
  22. 22. How to Find Your Target Audience
  23. 23. How to Find Influencers… @JUHLiSELBy
  24. 24. And gently target them to build relationships @JUHLiSELBy
  25. 25. Top 5 Mistakes People Make on Twitter1. Being too ‘salesy’ too soon2. Being boring or too repetitive3. Too much chit chat without a purpose4. Too much automation5. Being negative without a purpose
  26. 26. What’s NEW on Twitter? →Improved Search & Filtering @JUHLiSELBy
  27. 27. What’s NEW on Twitter? →Enhanced #Discover section @JUHLiSELBy
  28. 28. What’s NEW on Twitter? →Email notifications @JUHLiSELBy
  29. 29. What’s NEW on Twitter? →Embedding tweets @JUHLiSELBy
  30. 30. What’s NEW on Twitter? →Embedding streams@JUHLiSELBy
  31. 31. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  32. 32. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  33. 33. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  34. 34. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  35. 35. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  36. 36. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  37. 37. What’s NEW on Twitter? →Header Image! @JUHLiSELBy
  38. 38. What’s NEW on Twitter? →Self-serve ads for small biz [coming soon] Promoted Accounts @JUHLiSELBy
  39. 39. What’s NEW on Twitter? →Self-serve ads for small biz [coming soon] Promoted Tweets @JUHLiSELBy
  40. 40. Twitter Time Management →Organize by List! →Give yourself a time limit! @JUHLiSELBy
  41. 41. Twitter Time Management
  42. 42. Twitter Time Management
  43. 43. Monitoring & Measuring
  44. 44. Measuring
  45. 45. Measuring
  46. 46. Final Tips•Invest in a smartphone•Go to a Tweet up
  47. 47. Questions?
  48. 48. Thank you! Tweet Me Maybe? /JUHLiSELBySocialMedia @JUHLiSELBy juhliselby@hotmail.com 250-686-7988

×