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Career Certified Social Media Manager


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Social media is embraced by a growing number of businesses to help improve customer experience, entering into a dialog with the market, improve brand reputation and so much more. As a Certified Social Media Manager you acquired new skills to engage with your audience way above and beyond advertising, cold calls and email marketing.

Social Media Academy Alumni are more savvy with social networks and tools including social media monitoring and social analytics and have a broader understanding about what it takes to build more valuable networks, smarter and more creative initiatives and more compelling social media programs. Everything you learn in the Academy is based on real life experience and supported by methods that are used by other social media managers or strategists around the world.

Published in: Business, Technology

Career Certified Social Media Manager

  1. 1. Certified Social Media Manager Training Introduction Axel Schultze CEO Xeesm Corp Social Media Academy Faculty#SMACAD © Copyright Xeequa Corp. 2008
  2. 2. #SMACAD Social Media Academy Social Media Specific Business Education Over 3,000 participants from 24 countries Certified Social Media Strategist Certified Social Media Manager Corporate Social Media Education© Copyright Social Media Academy 2009-2011 2 Copying or distribution is prohibited
  3. 3. #SMACAD Social Media Career Cap Gemini is hiring 1,000 consultants and expect social media experience, yet will let go others Google is expecting social media engagement and provides bonus incentive of extra 25% +-© Copyright Social Media Academy 2009-2011 3 Copying or distribution is prohibited
  4. 4. #SMACAD 14,000 Social media positions Our research suggests that there are currently approximately 14,000 open social media positions in the US alone. In booming Europe it is no different – social media experience is a sought after skill set Interviews with hiring managers indicate: “Having a thousand followers and being able to build a fan page is not nearly enough to ensure a position as social media manager” .© Copyright Social Media Academy 2009-2011 4 Copying or distribution is prohibited
  5. 5. #SMACAD How hiring managers & recruiters work Review resumes and double check on LinkedIn? That was yesterday Today: Scanning the social web to draw a picture of the applicant Communication skills Socializing skills / team spirit Subject matter expertise – reputation The rolodex is replaced by the network Visible expertise on blogs and other media If you are a lonely guy, isolated from today’s world, your chance to get a job is almost none.© Copyright Social Media Academy 2009-2011 5 Copying or distribution is prohibited
  6. 6. #SMACAD Job Description Social Media Director / Strategist Responsibilities Create the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services Own the roadmap budget for the social media tools in use on the Company’s sites, directing social media tool integration Recruit and oversee the Social Media Team, ensuring a superior quality of communication and project delivery is provided at all times Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolio Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities Act as the advocate of social media integration within the Company, influencing overall site and business strategies Provide benchmarks and analyse data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are met Monitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry Monitor the competition and be aware of market changes and developments Requirements Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills Strong project management and organisational skills Advanced knowledge and understanding of social media and networking platforms and monitoring suite suppliers Deep knowledge of the Company’s industry and great contact book Experience of business and strategy development Ability to build and leverage a strong network of peers and partners P&L experience© Copyright Social Media Academy 2009-2011 6 Copying or distribution is prohibited
  7. 7. #SMACAD Methodology Overview Four Quadrant Assessment Methodology Customer, Brand, Partner, Competition NCP Model Network – Contribution – Participation Strategy Hexagon Goal, Mission, Benefit, Action, Program, Report Social Media Planning Framework Oxymoron? Unique creative vs. repeatable model Organization Model A Social Media Service Architecture Social Media ROI How to deal with it how to calculate an ROI© Copyright Social Media Academy 2009-2011 7 Copying or distribution is prohibited
  8. 8. #SMACAD As a Social Media Manager Develop creative social media initiatives Be able to professionally plan social media programs and execute them Apply the experience you gained Share it and jointly make a difference© Copyright Social Media Academy 2009-2011 8 Copying or distribution is prohibited
  9. 9. #SMACAD An online learning experience for an online world We educate where we live – online Real online collaboration experience from day one We use closed groups to collaborate Exercises every week We are all “hands on” You will collaborate with people around the world© Copyright Social Media Academy 2009-2011 9 Copying or distribution is prohibited
  10. 10. #SMACAD The Key Elements Of The Certification Developing online communication skills Experience with tools, places & networks Detailed presence development on Facebook, LinkedIn, Twitter, YouTube, Plancast, Blog setup, Xeesm and several others Online collaboration skills development Social media plan development Social media time management Reporting & analytics Budget and resource planning© Copyright Social Media Academy 2009-2011 10 Copying or distribution is prohibited
  11. 11. Over 60 strategists and over 5,000 attendees from a variety of education programs#SMACAD © Copyright Xeequa Corp. 2008
  12. 12. #SMACAD Social Media Manager Class Starting July 12 (registration deadline July 1) 12 lessons - on demand at your own leisure 4 Instructor lead workshops Every Tuesday (90 – 120 min.) US/EU Workshops starting 09:00 am (PST) / 12:00 am EST 17:00 (GMT)© Copyright Social Media Academy 2009-2011 12 Copying or distribution is prohibited
  13. 13. #SMACAD Thank You +1 (650) 384-0057 Social Media Academy Page and Group Social Media Academy Group @smacad All social presences: © 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit. Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057© Copyright Social Media Academy 2009-2011 13 Copying or distribution is prohibited
  14. 14. #SMACAD About The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements. The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia. For more information visit© Copyright Social Media Academy 2009-2011 14 Copying or distribution is prohibited