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Social Media Dinner

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Die Präsentation zum ersten Social Media Dinner in Aachen am 26.1.2012 bei Social Media Aachen.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Dinner

  1. 1. Das Social Media Dinner
  2. 2. Social Media Aachen: Wer sind wir? Dr. Rebecca Christian Nadine Christine Stephan Kochs Dirk Hesse Norbert WindeckBelvederesi-Kochs Schwinden Hermanns
  3. 3. Wozu überhaupt Social Media Marketing?WerbeumsätzeeMarketer Studie: Social Media Werbeumsätze (2011). Weltweit 2011: Erwartet 2012: Geschätzt 2013: 5,54 Mrd. $ 8,04 Mrd. $ >10 Mrd. $
  4. 4. Wozu überhaupt Social Media Marketing?51,7 Mio. Deutsche nutzen das Internet5,6 Tage pro Woche im Durchschnitt online137 Minuten pro Tag im Durchschnitt online55% nutzen täglich private Communities als PrivatpersonQuelle: ARD/ZDF-Onlinestudie 2011
  5. 5. Social Media Marketing: Ziele Kundengewinnung Kundenbindung Firmenimage MaFo & Produktdesign Mitarbeiterbindung // Rekrutierung
  6. 6. Social Media Dinner: Das MenüVorspeise: Twitter an Best Practice Beispielen serviertHauptspeise: Facebook im UnternehmensmantelNachspeise:Foursquare an Location-based Services
  7. 7. VorspeiseTwitter an BestPracticeBeispielen serviert, verfeinert mitTweetdeck
  8. 8. GrundbegriffeTweet: Max. 140 Zeichen lange Mitteilung ähnlich einer SMSRetweet: Weitergabe interessanter Links & Posts (RT)Hashtag: Hilft bei der Einsortierung der Tweets (#)Timeline: Chronologie aller Tweets des Twitterers
  9. 9. GrundbegriffeFollowing: Andere Nutzer abonnierenFollower: Andere Nutzer, die einem folgenMentions: Andere erwähnen & erwähnt werden (@)Favorisierungen: Empfehlung eines Tweets für Follower
  10. 10. Zahlen&FaktenWeltweit Deutschland200 Mio. Nutzer (09/11) 460.000 Nutzer (03/11)1 Mrd. Tweetsp.w. (03/11) 490.000 Nutzer (05/11)8.868 Tweetsp.s. (28/08/11) 550.000 Nutzer (09/11)
  11. 11. Wieso? Weshalb? Warum?Twitter ist ein gutes flankierendes Medium in derUnternehmenskommunikation.Twitter gewährleistet eine einfache& schnelleInformationsverbreitung.
  12. 12. Strategische Nutzung Produktinfos Veranstaltungsinfos Unternehmensinfos Kundenkommunikation (B2C) Branchenkommunikation (B2B)
  13. 13. Best Practice: @edudipSinnvolle Verwendung von #HashtagsDirekte Ansprache&direktesFeedback sowieRetweets.Zudem Randthemen, die Sympathieerzeugen, werden angesprochen.
  14. 14. Best Practice: @Telekom_hilftOnline-Support der DeutschenTelekom AG, um schnell&unkompliziert mit Service-Mitarbeitern zu kommunizieren.
  15. 15. Best Practice: @DellOutletSonderangebote und Preisnachlässeführen zu raschen Erfolgen& hohenUmsätzen via Twitter.Dem Account folgen derzeit 1,5 Mio.Twitterer.
  16. 16. Contest: @JeepInnovatives Gewinnspiel:Follower mussten täglich eine Frage zuJeep beantworten.Gute Multichanneling-Kampagne.
  17. 17. Zwischengang
  18. 18. HauptspeiseFacebook imUnternehmensmantel, gebettetauf gutem Community-Management
  19. 19. Zahlen & FaktenWeltweit Deutschland580 Mio. Nutzer (01/11) 14 Mio. Nutzer (01/11)800 Mio. Nutzer (01/12) 22 Mio. Nutzer (01/12)
  20. 20. MarketinginstrumentAls offenes Netzwerk perfekt geeignet für die direkteKommunikation mit dem Kunden.Facebook-Fanpages sind die optimalePräsentationsplattform für Unternehmer.Man hat die Möglichkeit direkt&indirekt zu werben.
  21. 21. Best Practice: Oecher Eis-TreffKleines Unternehmen, dassympathisch informiert und die Fansdirekt einbindet, bspw. durch Eissorten-Umfragen.
  22. 22. Best Practice: Antenne ACModeratoren posten & bekommen so einGesicht, was Sympathie erzeugt.Facebook wird als interaktiver Parallel-Kanal zum Radio gut genutzt.
  23. 23. Best Practice: MayerschePostings weisen aufAktionen, Neuerscheinungen & Co.hin.Seiteninhaber sind aufgeführt undkommentieren oft mit ihren Initialen.Social Relations werden durch
  24. 24. Best Practice: LufthansaGanzheitlicheSocial Media MarketingStrategie auf diversen Plattformen.Neben der offiziellen Seite auf Facebookgibt es auch bspw. eine Recruiting-Fanpage.
  25. 25. Gewinnspiele auf Facebook: Tamyca„Lade einen Schnappschuss in dertamyca-Pose hoch & gewinne eine Foto-Kamera, um auch in Zukunft deineschönsten tamyca-Momentefestzuhalten.“Von 2.152 auf 4.857 Fans in 6 Wochen.
  26. 26. Zwischengang
  27. 27. NachspeiseFoursquare an Location-based Services auf Jus auskreativen Kunden-Specials
  28. 28. Was ist Foursquare?Ortsbasierte& GPS-gestützte Anwendung. Userkönnen ihre Umgebung „Entdecken“ & erfahren, wo sichFreunde aufhalten.Darüber hinaus wird man mit Empfehlungen aus demFreundeskreis versorgt.
  29. 29. Wie funktioniert Foursquare?In Locationseinchecken, Standort mitteilen &Tipps(Bewertungen & Kommentare) hinterlassen.Das alles kann in sozialen Netzwerken mit Freundengeteilt werden.So entsteht personalisiertesEmpfehlungsmarketing.
  30. 30. Spielerisch durch‘s LebenFür Check-ins erhält man Punkte, um die man mitseinen Freunden konkurriert. Es entsteht einRanking.Durch häufige Check-ins kann man zum Mayorwerden, aber auch Badgesfreischalten & sammeln.
  31. 31. Foursquare für UnternehmenAlle Freunde werden über Check-ins informiert & manweiß, was im eigenen Freundeskreis angesagt ist.Außerdem profitieren Geschäfte von den Tipps, die Userhinterlassen - oder auch nicht.Innovativ Kostengünstig Authentisch
  32. 32. Foursquare für UnternehmenVerschiedene Specials möglich zur  Neukundengewinnung(Newbie Special // Check-in Special)  Kundenbindung(Loyalty Special // Mayor Special)  Umsatzsteigerung(Swarm Special // Friends Special)  Bekanntheitssteigerung(Specials allgemein)
  33. 33. Best PracticesVapiano//Maxxolutions//H&M//L’tur//TelekomJimmy Choo
  34. 34. Größte Bewertungsplattform Europas„QualityorHype?“Prinzip der Schwarmintelligenz: SubjektiveBewertungen sollen in der Masse zu einer objektivenBewertung führen.Qype entwickelt sich zum deutschen Foursquare-Pendant.
  35. 35. Der Nutzen von QypeMan kann einchecken &Geschäfte, Dienstleistungen &Produkte bewerten bzw.empfehlen, Gutscheine&Deals in Anspruchnehmen, sich vernetzen & austauschen.Zudem kann man als Unternehmen Events anlegen.
  36. 36. Fazit: Location-based ServicesDie Glaubwürdigkeit von Bewertungen (privat zuprivat) ist der klassischen Werbung überlegen.Nicht der unmittelbare Absatz sollten im Vordergrundstehen, sondern Image&Bekanntheit.Langfristigsteigert sich der Umsatz.
  37. 37. Extragang & Verlosung
  38. 38. Vielen Dank für die Aufmerksamkeit.

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