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Using Social Media to Showcase Subject Matter Experts

Thrive Vet provides affordable routine care to pets across the United States. Customers called concerned about a recent string of pet food recalls. Social Llama Consulting worked with Thrive to provide social media messaging to the general public about the recall and how the clinics could support their pets if exposed to tainted food.

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Thrive Vet
Using Social Media to Showcase Subject Matter Experts
Topic: Pet Food Recalls
 Received several emails and questions in the clinics about pet food recalls
 Enlisted Thrive Head Veterinarian to provide expert insight
 Vet filmed a quick video
 We posted to social media channels and blog
 Pointed concerned customers to blog post
 Boosted Facebook post to reach potential customers to serve as subject matter expert
Using Social Media to Showcase Subject Matter Experts
Using Social Media to Showcase Subject Matter Experts
Using Social Media to Showcase Subject Matter Experts
Using Social Media to Showcase Subject Matter Experts
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Using Social Media to Showcase Subject Matter Experts

  • 1. Thrive Vet Using Social Media to Showcase Subject Matter Experts
  • 2. Topic: Pet Food Recalls  Received several emails and questions in the clinics about pet food recalls  Enlisted Thrive Head Veterinarian to provide expert insight  Vet filmed a quick video  We posted to social media channels and blog  Pointed concerned customers to blog post  Boosted Facebook post to reach potential customers to serve as subject matter expert